Chances are, you’ve run into a bot while using Facebook Messenger already. So many businesses are using bots to interact with both potential and current customers on Facebook and it makes sense. 80% of adults and 91% of teens using messaging apps every day, so it was only a matter of time before the traffic became too large to manage without some kind of automation.

Is this something you’ve considered implementing? Have you wondered whether bots can help grow your dental practice? Let’s dive in a little further…

How Facebook Messenger Bots Work

You might think you have to be one of those “techy” people to be able to successfully use a bot, but there are actually a lot of companies out there that create user-friendly tools and programs so people like you and me can easily get a bot set up and running.

Sometimes, bots are used to reach out to a targeted demographic to announce a sale or special offer. Sometimes, the bot acts more as like an assistant, helping people that have reached out via Messenger with a question or request.

For example, I’ve seen a hair salon use a Messenger bot to guide a potential customer through the process of booking an appointment. When I saw this, it clicked that this is definitely a great way for a dental practice to utilize this technology, too. Available dates and times are displayed for the customer (or patient), and once a time slot is selected, it would be removed from availability. The bot can even send an appointment reminder via Messenger. Pretty cool, right?

Share a Special Offer

One of the more popular bots out there, ManyChat, boasts an 80% open rate when it comes to their Facebook Messenger marketing service. If you want to promote a special offer or new service, this is definitely something to consider. It does take a little more effort to set something like this up, though.

You would need to have a list of people that are interested in hearing about your services, kind of like an email list. You would them put them into this bot “funnel” while of course giving them the option to opt out at any time. Unlike email, you don’t have to worry about your messages getting lost in a promotions or spam folder, and you don’t have to agonize over the perfect subject line. Just craft the message and let the bot handle everything else!

Will Bots Help Grow Your Dental Practice?

There are over 1.3 billion Facebook Messenger users (as of December 2017) and 30,000 bots already handling all kinds of tasks for businesses. There’s no reason why this tech can’t help you grow your dental practice, especially if you feel like you’re losing perspective patients because you’re too busy to respond to everyone’s inquiries.

Some have free trials of low monthly rates, so there’s little to no risk involved with trying it out. You never know, it could end up becoming a super effective part of your social media strategy!

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