I’m sure you’ve all landed on a blog page before for helpful hints or curious about certain topics. But on the business side, why should YOU be having a blog on your website?
What is a blog?
A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel. Someone could google a certain topic, and you may have already previously written a blog about it and BOOM, there is your website. Your blog is fueling SEO. Search engines absolutely LOVE valuable content and will reward you for it. And it’s so easy! And trust me, you don’t have to be a professional blogger to even do it. It’s beyond easy!
Increase Traffic to Your Site
It starts to give your company a voice. It also gives people a reason to visit your website regularly, especially when you post frequently and deliver quality content that’s entertaining and useful! Having a blog can attract more people to your site. And in that case, it can mean more potential reservations from patients! It is easier access to click on that contact form to get them started in making an appointment. Use keywords in your articles too. List out specific keywords, topics, and any categories you would want your business to be found with. Talking about a certain whitening product that produces AMAZING results? Use any type of word or related expressions when writing your posts about that whitening service. That way when someone goes to type into Google “Best Dental Whitening Service,” yours could be one of the first to pop up!
Attract New Customers
When someone starts shopping around for a new, anything really, they go straight to Google. And in our case, it is a dental practice. When a potential customer finds informative content that can help engage on the subject they’re in search for, it can help sway their opinion and ultimately play a factor in where they will go to seek dental care.
By having a blog, it can provide another source to keep the connection more personal with your customer. You are connecting directly to your website, so your clients are able to get to know your business or product from the comfort of their home. They do their research and get to know you and your practice before even stepping foot in your door.
Have some questions about starting a blog? Please feel free to ask in the comments!
Until Next Time,