How To’s


At Dental Soiree, we’re passionate about teaching best practices when it comes to social media marketing for dentists. As a dentist myself, I am well aware of the unique challenges that comes with getting people excited about oral care! We’re competing with celebrities, bloggers, and basically everyone online… so how do we stand out and attract followers to our practice?

Social media marketing for dentists is really no different than social media marketing in general, but you do have to know which tools are going to help you the most. You’re busy and there’s no way you could do all the things and still run your practice. This short list is perfect if you just want to know a handful of things you can do that will have the biggest payoff online.

Live Video

This one is huge. Whether you’re on Facebook, Instagram, or Snapchat, going “live” is one of the best things you can do to engage with your followers. As a dentist, you could give mini lessons each week where you talk to your followers for a few minutes about a new product, technique, or “pro tip” that will help them have a healthier smile. You could also do an office tour, a “meet the team” video, or something more fun, like an unboxing or “day in the life” video!

Micro-Influencer Marketing

The second trend to watch when it comes to social media marketing for dentists is micro-influencer marketing. This is just a fancy phrase that means paying someone with a good social media following a small amount of money to talk about your brand. You can also send them free stuff or give them a credit for services in exchange for a few posts about your practice. Micro-influencers typically have between 1,000 and 9,000 followers. Influencer marketing is also a thing, but those users generally have more than 10,000 followers. You might think the more followers the better, but research has shown that micro influencers have engagement rates that are 60% higher than “celebrity” influencers!

User-Generated Content

This is similar to micro-influencer marketing in a way because you’re asking people to talk about your practice (or waiting for them to do it on their own) but rather than just letting that content reach your influencer’s audience only, you’re going to take that content and share it on your own social media channel. We see this a lot in Instagram Stories especially. You can share someone’s post really easily (photo or video posts can be shared) and you can tag them in your story and thank them for their review or mention. Be sure to follow your happy patients online so you’ll know right away if they’re talking about you!

Messaging

Did you know that 56% of consumers would rather message than call a business for customer service? Social media messaging is making it very convenient for our patients to reach us, so we need to be active enough online to answer their messages in a timely manner. On Facebook, you can set up an automated response to let them know you’ll be with them shortly, but there’s nothing like this integrated into Instagram yet, so you may need an assistant or front office person to check for messages on a regular basis to keep your patients happy.

Social Media Advertising

If you’re used to spending money on print ads, radio and television spots, and billboards, the game may be changing for you. Social media advertising is only getting more popular — in fact, it’s been growing about 20% annually. You don’t have to spend as much as traditional ads to get the same reach, and you can target your ads to reach only your desired demographic. Just make sure you spend time on the copy and the graphics. These things become especially important in social media advertising because they’re the two main ways you’re going to grab people’s attention.

We hope these five tips on social media marketing for dentists is helpful and if you’re not already doing these things, we hope you’ll consider at least giving them a shot. We know it can be scary to try new things, but in order to attract new patients, we believe dental practices must embrace the new options social media brings to the table. If you need help or want some expert advice from the Dental Soiree team, feel free to contact us and we’d be happy to talk about the packages we offer! We also have courses if you want to DIY your social media. You can check them out here!

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Long gone are the days of radio promotions and newspaper advertisements. Our world has gotten much more visual and as a result, we have to focus so much energy on making our practices look good. Even though you aren’t selling a visual product, your imagery has to be polished and professional. This can be really hard for dental professionals that don’t have a background in photography or graphic design!

No matter what your branding looks like, you need great imagery to entice people and build trust. If you’ve been getting by with iPhone shots that are getting lost in a sea of expert photography, it’s time to think about a visual brand makeover. You don’t have to do a full re-brand, but investing in a few visual elements can really go a long way when it comes to standing out online and even being able to attract the kinds of patients you want to serve.

The All-Important Logo

Your logo. If thinking about it gives you a mild case of the hives, it’s probably time to give it a little attention. There are so many DIY logos out there, some good and some not-so-good. Templates make it so easy for anyone to whip up a logo in minutes, but there’s something to be said about a professionally designed logo. You can almost always tell the difference.

The logo for your dental practice is something that you should invest in. Please avoid hiring someone from Fiverr or looking for the cheapest option on the message boards. A great logo takes time, and a good designer should get paid a fair price for their time and experience. This is something that you’re going to use constantly, and for a long time, so spending a little bit of money on it just makes sense. Work with someone whose work you love and be sure to let them know what you like. This will cut down on the back and forth and the expensive revisions that sometimes come when you don’t have clear communication with your designer.

Your Fonts and Colors

In a recent blog post, we talked all about color psychology when it comes to branding and social media images. If you’re creating a new practice or re-branding an existing one, be sure to think about the colors you’re using and the psychology behind them. You may need to do a visual brand makeover – focusing especially on the color scheme – in order to attract the right people and communicate your messaging in the most effective way possible.

Similarly, the fonts you use help tell the story of your dental practice. If you haven’t given much thought to your font choice, chances are you’re not sticking with one or two fonts. Using too many different fonts can make your branding look sloppy and confusing. The key with effective visual branding is consistency and uniformity. You might think people will get bored of seeing the same thing all the time, but the truth is, there are lots of things vying for people’s attention. You’ll see it more than anyone else, and the trust you build with your consistent visual style will help people a) instantly recognize you in a crowded market and b) instantly know who you are and what you’re about.

The Content You Share

The images you share online matters when it comes to your visual branding. This is why it is so important to have a digital marketing strategy. Make a list of a handful of content “categories” that represent you and your brand. When you map out a month’s worth of social media content (yes, you should be doing this) you will simply rotate between the content categories. This will create a mix that is both fresh and cohesive for your brand.

For example, at my dental practice, we share images featuring our team, funny or inspirational quotes related to dentistry, graphics of smiles and lips, and images of candy. We love rotating between these categories and by doing so, we’re always telling our unique story. People expect to see this content from us, and when they see something on their feed that fits into one of these categories, they think of us. It’s all about brand recognition!

We love to create libraries of styled stock photography that dental practices and other small businesses can use to promote themselves online. That’s why we created Soiree Stock, our sister business. We created numerous libraries of gorgeous photos, and we’re always adding new content to keep things fresh. If you are thinking about a visual brand makeover, check out our membership options and save yourself some time and energy on your social media marketing.

If you’re serious about your visual branding, we also offer a custom branded photography option. We can use your products, brand, logo, and preferred props to create photography that’s fully customized just for your practice. No more struggling to take photos yourself or hiring an expensive photographer every time you need new images. Our team can get you everything you need to have a polished and professional presence online!

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Are you struggling to create enough imagery to share online? Do you feel your photos could look a little more polished? Maybe you’re taking dozens of shots just to get one that you’re happy with. Don’t get down on yourself! People spend years learning photography, and even then, it still takes a lot of time. While having professional-looking social media and blog images is important, so is everything else you have to get done!

Photography isn’t just useful for Instagram, you need imagery for everything! When you write a new blog, you need a photo to attach when it streams on Pinterest or Facebook so people want to click through. You need polished cover photos for LinkedIn, Twitter, and Facebook. There are so many ways to use imagery to market yourself online, but so often we miss the opportunity.

Whether you want to DIY your imagery or let someone else do all of the work, it doesn’t have to be a complicated process. If you want to DIY it, start with these four tips to elevate your game with minimal effort or extra time!

#1 – Understand Your Lighting

This is especially important when it comes to photographing people (ahm, selfies). When light shines directly on your subject (frontlighting), it’s going to minimize texture. Skin is going to look more flawless and imperfections are going to be less obvious with this kind of lighting. This is why most YouTubers sit in front of a ring light!

It’s also important to understand that different lights have different color temperature. In the morning, sunlight is warmer than it is midday. Different light bulbs create different hues, and anything the light bounces off of can impact the overall effect. If you have a digital camera, you can adjust this with your white-balance control, or if you’re good with photo editing software, you can touch it up later.

#2 – The White Foam Board Trick

Clean, minimal images are everywhere these days, and you might be wondering how to make your own. There’s a very inexpensive tool that can help: a piece of white foam board. It usually only costs a few dollars, and you can find it at Target or Hobby Lobby.

To create the perfect flatlay, open a window where lots of natural light is shining in. Lay your foam board on the ground where it’s sunniest, and position your props on the board. Then, grab a chair or step stool and shoot from directly above. Try to position yourself over the center of your image (you can always edit later, but it’s much easier if you can get it with your camera). You’ll probably want to adjust brightness to get closer to a true white, but with this trick, you’ll be making your own stylish images in no time.

#3 – Add Some Text

Images can be so much more effective with a bit of text. Free online tools like Canva make it super easy, but there are a lot of other programs and apps out there as well.

If you’re sharing a blog post or freebie online, put your pitch and website URL or social handle right on the image. That image is going to be shared, sometimes without the caption or even your name attached, so you still want people to be able to find you and find your offer.

Make sure you use fonts that are consistent with your branding and that work with the image. You may want to put a semi-transparent overlay on part of your image, then layer the text on top of that. It can make your message easier to read, especially if the photo has both light and dark colors.

#4 – Styled Stock Photography

If all of this sounds like it’s going to take too much time, you can definitely “outsource” your imagery by grabbing images from a styled stock photography service. The photos will be high quality because they’re shot by professionals. However, because the images are available to everyone, they end up being less expensive than if you were to hire your own photographer.

Does this mean there’s going to be a bunch of imagery online that looks exactly like yours? It depends. If you’re using a free stock photography site, you’ll probably notice that other people you know are using the same images from time to time. However, if you’re using a subscription service, the images are going to be much more exclusive and less likely to be seen in other people’s feeds.

In the world of online marketing, sometimes the images you use are just as important as your words. We have short attention spans, and we need something eye-catching to make us stop scrolling and read the content. If you’ve been feeling like your images need an upgrade, I hope these tips help you get the shares and followers you deserve!

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It’s not enough to plan great content and post consistently. You actually have to engage with your followers and show your personality beyond your great photos and captions. Being on social media is about getting to know your followers and connecting with them. The greatest brands out there are monitoring their pages regularly and responding to people in real time. Of course, those big brands have big budgets to hire a social media team, but even a little bit of extra effort in this area can go a long way. Luckily, there are apps out there that can help. Here are some of our favorite Instagram engagement tips:

The new Instagram algorithm favors posts with high engagement, so when a post receives a ton of likes and comments, this signals to the algorithm that it’s high-quality content that other users might want to see.  Utilizing effective call-to-actions (CTAs) is one of the best ways to inspire your followers to comment on your posts, which will help drive even more engagement on your Instagram account. According to Wikipedia, a CTA  “is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale.“.

Iconosquare is an app that can tell you exactly what time you should post to receive the most interactions. This is definitely something we recommend for boosting your Instagram engagement, since pinpointing the best time to post isn’t always as obvious as it may seem. Once you get interactions on your Instagram account, make sure you’re following up on them. If someone comments on your post, be sure to comment back. Be fun, easygoing, and likable. Remember, this is a social media app, not a stale networking event.

Follow other people in the industry and be sure to engage with them, too. For example, you might want to follow your favorite health food store or gym and watch for conversations that happen on their page that you might want to jump in on. Someone might “heart” your comment about the new juice blend being offered and hop on over to your page to see what you’re all about. That’s an easy way to gain a new follower you wouldn’t have normally had the chance to get in front of. Remember, social media is one long, ongoing conversation. Make sure you’re getting out there and talking to people!

As a dentist, interacting with your followers on Instagram is important. We don’t normally get a chance to communicate with patients unless they’re sitting in our chair. By creating a positive relationship with patients online, they’ll form a sense of loyalty to your practice. The more positive the interaction, the more likely they’ll be to continue visiting your practice, and tell others about their experiences with you and your team.

Have more questions about Instagram or how to engage with you followers? Please ask us!

Until next time,

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We often get questions from clients related to blogging and if they should start a blog on their practice’s website. We’ll get questions like…

“Should my practice have a blog?”

“How will a blog benefit my practice?”

“What even is a blog?”

These are all valid questions, and today, we’ll be answering all of them for you!

Why Your Dental Practice Needs A Blog // Dental Soiree

What is a blog?

Essentially a blog is a website (or portion of a website) that is regularly updated with posts containing information on a variety of topics. For a dental practice, posts could pertain to dental hygiene, different services you may provide, introducing your staff, etc.

Should my practice have a blog?

Yes! 100% yes! Creating content on your site on a regular basis will benefit your site’s traffic! It is an opportunity to inform patients on certain key questions or topics that your patients may have.

How will a blog benefit my practice?

Including a blog on your practice’s website will benefit your business in a couple different ways. For starters, it will provide valuable information to your patients. If you write posts that contain important information regarding teeth whitening or oral care, you can help your patients learn about their teeth and how they should be caring for them. Providing useful information will show patients you know what you’re talking about and will boost your credibility.

A well-maintained blog will also help with SEO. Producing helpful content that users are actively searching for will help your website appear on search engine inquiries. The more traffic you have on your site, the more likely you are to turn those visitors into customers.

Are you convinced yet? 

Creating a blog can benefit your practice in more ways than you may have originally thought!

Happy blogging!

Until next time,

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Another year has come and gone! We are so thankful for having the opportunity to meet so many AMAZING doctors and their teams.

Here’s a look back at what the dental soiree team was up to in 2017!

Mint Dental Boutique

We had such an amazing time in Lafayette, Louisianna with Dr. Lindsey Saterfiel! Her brand new practice, Mint Dental Boutique, is so perfect! Check it out below!

Sweet Tooth Dental

Another Southern Charm gem that we were so thankful to become in touch with! We traveled down to Destrehan, Louisiana to meet Dr. Gretchen Juncker and her fantastic team at Sweet Tooth Dental! Take a look below at their beautiful office and how much fun their entire team is!

 

Dr. Jennifer Burge Heller Family Dentistry

Family Dentistry should absolutely be part of Dr. Jennifer Burge Heller’s practice name as we had the honor of meeting family members and her lovely team. Located in Bloomington – Normal, Illinois – we had an absolute blast capturing her stunning office and learning all about how her practice came alive. Take a look below, you’ll never believe that’s a dental practice!

 

Smile Glenview Dental Studio

We had the pleasure of working with Dr. Maja Simic as she begins her journey with her brand new dental practice!! The dental soiree team and Dr. Simic has such a fun time creating her photos for her new website and future marketing campaigns. So make sure to follow along on her journey!

 

We had so much fun in 2017 and we know 2018 is going to be AMAZING! Thank you to all of our clients!

We couldn’t have done it without you!

Until next time,

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