How To’s

Here we are, at the end of another year. Did you reach your goals this year for your dental practice? I sure hope you did, but if you fell short, don’t despair. There is still lots of good information and productive takeaways you can learn from failing. It’s probably the reason C.S. Lewis famously said, “failures are finger posts on the road to achievement.”

In this blog post, we want to go over five questions you should ask yourself as you do your year-end marketing audit:

What was your biggest success?

Why not start with the good stuff! What do you think was your biggest success when it came to marketing your business? Can you tie that success to any one decision you made about your marketing strategy? Examining what worked (and why) is a very important step to making sure you can replicate it moving forward!

Has your target market changed?

A year is a long time, and in that time, many changes can happen. Your business or your community may have shifted in such a way that the target market you started the year with is not the same target market you have today. It’s important to know who you are trying to reach with your marketing so you can tailor your strategy to reach the right people. Otherwise, you’re just shouting into the void and hoping that someone will hear you!

Who was your biggest competitor?

Sometimes we get so busy we are just focused on keeping our heads down and doing our best work. Nothing wrong with that! However, the end of the year is a great time to finally come up for air and assess what’s been going on in the industry. Who do you consider your biggest competitor? Knowing this will help you as you think of creative ways to differentiate yourself in the new year.

What was your most popular service?

Did any one service rise to the top this year? If so, you might want to consider putting a little more advertising dollars into promoting it over the next year. Your customers are showing you that what you are offering is something they need and want — which is VERY valuable information that you’re getting absolutely free! During your year-end marketing audit, make sure to consider your most popular service and assess how (and how often) you posted about it on social media. 

Which social media post performed the best on each platform?

Every year, it’s important to sit down and spend some time auditing your social media profiles. Make sure everything is up-to-date and accurate, but also pull up those analytics! See which posts performed the best on each platform and see if you can identify a common theme. This will help you clearly see which content your followers want to see more of so you can start the new year off on the right foot.

If you decide to outsource your dental marketing in the new year, we would love to help! Dental Soiree specializes in creating engaging social content for dental practices with the specific goal of helping them grow and become more profitable. Learn about our packages or get in touch with us to discuss your needs by filling out our contact form. It’s time to kiss traditional marketing (and the non-stop hustle) goodbye!


Instagram is an absolutely AMAZING resource that can transform the way your dental practice shows up online and reaches new potential patients. This photo sharing social media platform allows practices (and all businesses and brands) to reach new audiences and spread the word about their services. Here are four Instagram hacks you can use to really rock your dental marketing strategy!

Post Consistently

The first Instagram hack we want to share is not really a hack at all. It’s just a reminder to be consistent with your posting schedule. Consistency is key on Instagram. In order to be seen by your followers, you should aim to share content every day if possible. The regularity of the content will help your audience grow at a steady pace and keep you one step ahead of the algorithms.

It’s also important to stay consistent with the type of content you’re sharing. As a dental practice, sharing a picture of your family pet may not make the most sense. Keep your content “on brand” by consistently using the same editing styles. Try using the same filter on all your photos. They’ll look more cohesive and when people see them, they’ll know they came from you.

Hashtag Properly

Hashtags are a free tool that you can — and should — use to  help spread the word about your practice. They’re like tiny little Instagram hacks that can connect your photo to a network of similar content on the platform.

Let’s say you’re looking for photos pertaining to veneers. You can log onto Instagram, search #veneers and instantly see all the photos that have been shared. More importantly, your potential patients can do this, too.

Hashtags are helpful for people who want to look for content about a specific product or service. If a user is trying to find a dentist in Chicago, they can search #chicagodentist or #chicagodentaloffice to see the practices in the area. Don’t forget to make your posts searchable using relevant hashtags!

Interact Within Your Community

Interacting with your followers on Instagram is important, especially as a dentist. Your Instagram feed can act as a new form of communication between you and your patients. By creating a positive relationship with patients online, they’ll form a sense of loyalty to your practice. The more positive the experience, the more likely they’ll be to continue visiting your practice.

Don’t stop there, though. Interact with other members of your community, like neighboring businesses. People in your geographic area will see this and click through to your page to learn more about this fun dental practice that’s going out of their way to be kind on Instagram!

Sponsored Posts

Sponsored posts are a great way to reach a new audiences in a targeted demographic beyond your established network of followers. Not only could you reach new potential patients, you could also reach people who will help you with free word-of-mouth advertising! Maybe they don’t need a new dentist, but they know someone who does. If your post is engaging enough, they may mention it and voila! New patient!

When setting up a sponsored post, you can decide what kind of audience you would like to reach. For example, if your practice is based in Phoenix, Arizona, you can arrange to have to post reach users in the Phoenix area only. This will get your name out in front of Instagram users who are already living and working in your neighborhood.

Have you tried any of these Instagram hacks? Let us know in the comments section! If you want more information on how to make Instagram work for your practice, we have a course for that. Check out our Instagram course over on The Soiree Suite to get all the details!


Have you been wondering whether it would pay off to start a blog for your dental practice? Blogging is one of those things that seems to rise and fall in popularity, so sometimes people wonder if it is worth their time and energy. Well, since you’re reading this blog post, you can probably guess that we think blogging for dentists is crucial for marketing success.

How will a blog benefit my dental practice?

We recommend blogging for dentists because of the huge impact it has on website traffic. When you create content on your site on a regular basis, you have the immediate benefit of getting people on your website, where you can then direct them to other areas and hopefully get them to click on your content or schedule button!

In a less direct way, it’s a great way to get patients and potential patients to see you as a thought leader in the industry. It’s a way to build trust and establish yourself as a dentist who knows what they’re talking about. The next time they need to schedule an appointment, or if someone is thinking about leaving their current dentist, it’s you they’ll think of first!

Let’s talk about SEO

A well-maintained blog will also help with SEO. Producing helpful content that users are actively searching for will help your website appear higher on the search engine results. This is obviously great for business, because 93% of online experiences begin with a search engine. If you’re showing up in the first page of results, you’re already at least halfway there!

Blog posts are especially good for SEO, because longer content tends to rank better. Additionally, the longer form nature of blog posts allows you to use your targeted keywords more often and incorporate them more naturally than you can with short website blurbs, for instance.

How to Start Blogging

Are you convinced? If so, you’re probably wondering how to start. The best way to start blogging is just to start. It doesn’t have to be perfect, it just has to become part of your marketing strategy and your monthly routine. If you’re stretched for time, aim to blog once or twice a month at first. Eventually, you’ll want to consider making it a weekly task, but for now, just getting started is key.

If you’re not sure how to create a blog on your website, reach out to your web developer. It’s likely not a complex process to get a blog up and running, but you want to make sure someone who is knowledgeable about websites is setting it up for you. Once it’s set up, adding new posts is easy; you might even be able to outsource it to a virtual assistant or someone in your office!

Don’t forget, imagery matters, even in blogging. It isn’t *just* about the words. You have to hook people in with great imagery, especially when you’re sharing your blog posts on social media. If you need help with great imagery, our sister site, Soiree Stock, is the perfect resource. Download unlimited styled stock photos for one flat fee each month. Use them in your blogs, your social media feeds, your website… wherever you need great images!


Whether you’re a social media maven (like the team here at Dental Soiree) or you’re just getting started on your dental marketing strategy, you probably know hashtags are those few words preceded by the pound sign (#). But if you’re not that familiar with them, it may seem confusing and you may not want to use them. After all, what do they actually do? Well, the answer is they do A LOT! They are a great way to find like-minded people online, and on many platforms, it’s one of the only ways you have to grow your following.

The hard part isn’t how to use them. We could teach that in a minute or two (and there’s plenty of resources out there already on this topic). We want to help you find the RIGHT hashtags for your dental marketing strategy because that’s 99% of the battle right there.

So here’s our favorite techniques when we need to find the right hashtags for our latest social media post:

#1 – Research in the app

The easiest way to find new hashtags is just to search right in the Instagram app. You can see what hashtags other people in your industry are using and if you tap on a hashtag, Instagram will tell you how many times it’s being used. You don’t want to use too many hashtags that are under 10,000 uses, but you also don’t want to use hashtags that are all in the millions because your post will easily get lost in the shuffle.

Spend some time tapping on hashtags you like to see how they’re performing and make a list. Once you have a good list to pull from, you can use a hashtag tool (see below) to help you make the most of your research!

#2 – Use a hashtag tool

Yes, there are (many) tools out there that exist specifically to help you find the right hashtags for your posts. Our favorite right now is called Display Purposes. We love it because it actually filters out any banned or spammy hashtags so you won’t accidentally use them.

All you have to do is put in a hashtag or two that you know you want to use in the search bar and it will give you up to 30 hashtags that are related to the one(s) you entered. All you have to do is copy and paste the hashtag list into your posts and you’re good to go! It’s best to do this for every post so you have a unique list of hashtags, but if you repeat a list a few times, that’s okay!

#3 – Get creative

At the end of the day, social media is a creative pursuit. If you come up with a clever or witty hashtag, but no one is really using it, who cares? Use it anyway! It will show your followers that you are a creative person with a sense of humor and playfulness. It will make you more human and relatable and that’s what we’re all striving for on social media, anyway!

Likewise, if you come up with a good hashtag that includes your name or your branding, use that and try to use it on every post, too. It’s a great way to make yourself and your posts more searchable since when someone clicks on that hashtag, they’ll easily be able to see more of your great content.

Have questions about hashtags? We can help! We made a course all about Instagram (including an entire section on hashtags) over at The Soiree Suite! This is our little digital classroom where we teach everything we know about marketing and social media. You can check it out here!


If you run a busy dental practice, you probably know that building an online presence is very important for your practice to succeed. However, you probably also know that doing that is far easier said than done. There’s tons of effort, strategy, and planning that go into having a strong presence online, and even after you “achieve” your goals, the work is not over. You have to consistently put in effort to maintain your rankings and follower count.

Which brings us to the harsh truth about building an online presence that we’re going to focus on in this blog post:

Online marketing success often does not come quickly or easily.

Why are we telling you this? Because first of all, we believe it’s important to be honest. A lot of the people reading this blog are dentists. They are not marketing professionals. They likely do not know the inner workings of the various social media platforms. Many people just starting out on social media think that they just need to post content every once in a while and the followers will come. However, it isn’t that easy.

Building an online presence is about more than posting photos on Instagram once in a while or posting a reminder to your Facebook followers to book an appointment at your practice.

Unfortunately, there are complicated algorithms at play that all but ensure only a tiny portion of your fans are seeing your posts. Hashtags are great, but just like fashion, trends change all the time and the hashtag list you’re still using from last year is probably outdated and ineffective at this point.

So how do you succeed online?

Consistent effort and strategy.

If you don’t post consistent content on social media (and your blog) and have a strategy in place for doing so, building an online presence is going to be a very tough uphill battle.

The only way to “beat” the algorithms is to share enough content that your followers will see it, whether it’s yesterday’s post, today’s post or tomorrow’s post… because they probably won’t see all three unless they’re already highly engaged with your page.

However you can’t share any old photo or post and call it a day. Your content needs to be strategic. You must have a consistent voice and brand, as well as consistent photo styles in order to build a feed that people will want to follow. Constantly changing up your style online is a sure fire way to confuse your followers.

On top of that, mixing up your messaging is crucial. If you post salesy sounding posts like “book an appointment” and “come see us for this service” all the time, people are going to get sick of it and guess what? They’ll unfollow. Instead, you have to build a strategy where you mix up call to action posts, informative posts, fun, more lighthearted posts, behind the scenes photos, etc. Take your followers on a ride instead of boring them or selling to them all the time.

If you need content that will make building an online presence a breeze? We can help with that! We specialize in show-stopping content that disrupts the norm on social media. Would you rather be “just another dental practice” or would you rather be the practice that gets people EXCITED about dental care? We can help get you there!


When it comes to online marketing, emails often are an afterthought. Sure they’re not as fun as Snapchat or as robust as a landing page or even most blog posts, but they do have a lot of value. However, sitting down to write emails to each of your clients one-by-one is unrealistic. That’s why having a good stash of email templates for dentists is a game-changer.

Email templates allow you to quickly hit the “send” button without spending too much time customizing your message each time. Just save these templates in a place where you can easily copy and paste, and then all you have to do is fill in the placeholders with the relevant information!

Email Template #1 – Cleaning Reminder

The most basic email you can send is the six month cleaning reminder. You might already have a system that automatically emails patients in your system when it’s approaching six months since their last cleaning. If so, that’s great! If not, create a template that your office staff can use to email patients their reminder. Bonus points if you make this email a little more fun and playful than the usual boring reminder email they’re used to getting!

Email Template #2 – Treatment Plan Reminder

Similar to the cleaning reminder, this email template is a great tool to encourage patients to come in and start their treatment plan. This is perfect for patients that have come in and discussed services such as crowns, implants, Invisalign, etc.

A lot of times, our patients will put off these services because they’re not looking forward to the appointment, so a little nudge can be really effective at getting them to book that appointment. Include a button right in the email to your online scheduler, or if you don’t have that, make sure your phone number is front and center so it’s super easy for them.

Email Template #3 – End of Year Benefits Reminder

This is our absolute favorite email template for dentists. Many of our patients end the year with some unused health benefits and we all know, if you don’t use ‘em, you lose ‘em. Send your patients a reminder email a few months before the end of the year to remind them to make the most of their benefits. Remind them of your services or any specials you have going on and encourage them to call for an appointment. This can be a great way to fill up your calendar and keep your patients happy!

Email templates for dentists can be a game-changer, not only for getting patients through your doors, but also for your marketing budget! It costs almost nothing to send an email, and if you have these templates saved and available for your staff, it takes very little time to execute.

Be sure to watch our Instagram page because we’ll be doing an email challenge in the coming weeks and it will be a great way for you to get acquainted (or re-acquainted) with the incredible power of email marketing!