Social Media

Some of our best social media tips for dentists by a dentist!

At Dental Soiree, we’re passionate about teaching best practices when it comes to social media marketing for dentists. As a dentist myself, I am well aware of the unique challenges that comes with getting people excited about oral care! We’re competing with celebrities, bloggers, and basically everyone online… so how do we stand out and attract followers to our practice?

Social media marketing for dentists is really no different than social media marketing in general, but you do have to know which tools are going to help you the most. You’re busy and there’s no way you could do all the things and still run your practice. This short list is perfect if you just want to know a handful of things you can do that will have the biggest payoff online.

Live Video

This one is huge. Whether you’re on Facebook, Instagram, or Snapchat, going “live” is one of the best things you can do to engage with your followers. As a dentist, you could give mini lessons each week where you talk to your followers for a few minutes about a new product, technique, or “pro tip” that will help them have a healthier smile. You could also do an office tour, a “meet the team” video, or something more fun, like an unboxing or “day in the life” video!

Micro-Influencer Marketing

The second trend to watch when it comes to social media marketing for dentists is micro-influencer marketing. This is just a fancy phrase that means paying someone with a good social media following a small amount of money to talk about your brand. You can also send them free stuff or give them a credit for services in exchange for a few posts about your practice. Micro-influencers typically have between 1,000 and 9,000 followers. Influencer marketing is also a thing, but those users generally have more than 10,000 followers. You might think the more followers the better, but research has shown that micro influencers have engagement rates that are 60% higher than “celebrity” influencers!

User-Generated Content

This is similar to micro-influencer marketing in a way because you’re asking people to talk about your practice (or waiting for them to do it on their own) but rather than just letting that content reach your influencer’s audience only, you’re going to take that content and share it on your own social media channel. We see this a lot in Instagram Stories especially. You can share someone’s post really easily (photo or video posts can be shared) and you can tag them in your story and thank them for their review or mention. Be sure to follow your happy patients online so you’ll know right away if they’re talking about you!


Did you know that 56% of consumers would rather message than call a business for customer service? Social media messaging is making it very convenient for our patients to reach us, so we need to be active enough online to answer their messages in a timely manner. On Facebook, you can set up an automated response to let them know you’ll be with them shortly, but there’s nothing like this integrated into Instagram yet, so you may need an assistant or front office person to check for messages on a regular basis to keep your patients happy.

Social Media Advertising

If you’re used to spending money on print ads, radio and television spots, and billboards, the game may be changing for you. Social media advertising is only getting more popular — in fact, it’s been growing about 20% annually. You don’t have to spend as much as traditional ads to get the same reach, and you can target your ads to reach only your desired demographic. Just make sure you spend time on the copy and the graphics. These things become especially important in social media advertising because they’re the two main ways you’re going to grab people’s attention.

We hope these five tips on social media marketing for dentists is helpful and if you’re not already doing these things, we hope you’ll consider at least giving them a shot. We know it can be scary to try new things, but in order to attract new patients, we believe dental practices must embrace the new options social media brings to the table. If you need help or want some expert advice from the Dental Soiree team, feel free to contact us and we’d be happy to talk about the packages we offer! We also have courses if you want to DIY your social media. You can check them out here!


If you’re trying to find more patients online, you’ve probably thought about whether Instagram is a good platform to focus your efforts. It’s become a really popular social media app, especially since it was acquired by Facebook. For dental social media marketing, we think Instagram is a great choice for several big reasons!

Instagram and Dental Social Media Marketing

Yes, Instagram is a photo sharing app, but it’s actually so much more than that. Instagram is a social media platform dedicated to sharing photos and video that dental practices can use to showcase the personality and the people behind brand, educate patients, and market their business.

The first thing you should do is make sure your bio is on point. You only get 250 characters to make sure you’re giving enough information about who you are so people can decide whether or not to follow. You also want to show your fun side a little bit, because Instagram is a social platform and if you’re not there to have fun, you might be missing the point!

In addition to a really great bio and a regular posting routine, there are some best practices that you should know about when to post, how to measure your success, and how to engage with your followers to grow your presence even further. We share more information on these topics in a past blog post. You can check it out here!

The Nitty Gritty of Instagram for Dentists

Of course, the first thing you need to run a great dental social media marketing campaign on Instagram is a killer photo. That’s the biggest chance you have to grab people’s attention. Once you have them, you can use the caption field to share your knowledge, give people some surprising information, or just make them smile. A good dental social media marketing strategy has a mix of approaches in both the caption and the image.

Hashtags are also the big differentiator between Instagram and apps like Facebook or Snapchat. While those platforms are great for other reasons, they are not great when it comes to hashtags. On Instagram, you can use up to 30 hashtags per post. It is important to choose the right ones that will both get you in more people’s feeds and also target the RIGHT people. For some brands, just reaching the most people is a good enough strategy, but for dental social media marketing, it’s so important to get in front of people that can actually become patients (and ambassadors) of your practice.

Going Beyond the Post

Posting regularly is important, and remembering to choose a combination of professional-quality images, intentional captions, and targeted keywords is key. However, that’s not all that Instagram has to offer. We don’t want to overwhelm you if you’re just getting started, but Instagram also has a few other amazing tools like Instagram Stories and IGTV. We will be doing an IGTV challenge in the coming weeks, so please stay tuned to our Instagram page to watch for announcements on that if you’re interested in learning how that amazing tool works!

We’re your girls if you’re interested in learning more about dental social media marketing, including how to make Instagram work for you. We guide you through the process of setup and provide support for all major social media channels. Our media mavens will optimize your digital campaigns and establish a professional and branded social presence online. Let’s chat about your practice and your winning dental social media marketing strategy!


People are often so surprised to find out that Snapchat is my favorite platform for my business. Most people just don’t think of it as a business app, but it totally is! Not only is it a great way to give people a glimpse into your day, it’s super fun, engaging, and it disrupts the norm… which is my mission as a digital marketer. If you’re not using Snapchat for business, I’m here to convince you to start today!

No, It’s Not Just For Teenagers

It’s so funny, when I posted about Snapchat recently on my Instagram page, someone commented that they’re not “allowed on Snapchat” according to their teenager. Ha! Well, let me be the first to tell you that Snapchat is not just for teenagers. They might be mortified for a moment when you set up an account but they’ll get over it.

Snapchat For Business?

So many businesses and brands are using Snapchat these days. Not only can you advertise on the app just as well as you can on any other social media platform, you can really build relationships with people. It feels more one-on-one than Instagram or Facebook does. Even though your snap goes out to everyone you’re connected with, when someone watches it, they really feel like it’s just between you and them.

Whenever you open up a new line of communication between yourself and your patients, it helps them feel more connected to the practice. If they have a question or a dental situation arises and they’re in need of an expert opinion, they can reach out to you on social media. Trust me, this is not bothersome. Instead, it is a great way to grow your reputation and show patients you care.

Get Ready to Master Snapchat!

We’re going to be doing a Snapchat challenge pretty soon, similar to the Instagram challenge we just wrapped up for dentists last month. If you want to dive headfirst into the world of Snapchat, this is a perfect opportunity! Head to this page for more details on the challenge, and stay tuned for updates on our upcoming “Snapchat for Dentists” course that we’re launching!

If you missed out on The Instagram Suite course, it’s still available for download. In this straightforward video course, we teach you everything you need to know about Instagram for business. You can check it out here!


Did you know there’s a science behind how you feel when you see certain colors? Psychologists have known about this for decades and great marketers and advertisers have been taking advantage of this knowledge for just as long. These days, digital marketers tap into color psychology when it comes to designing social media images. Just think about it… if a certain color makes you feel happy or evokes trust, brands are going to use those colors to try to get you to buy their products or services.

If you’re an entrepreneur trying to figure out how to get more conversions on social media, maybe you’ve been thinking about the colors that you use in your imagery. Choosing social media images that are not only pleasing to the eye but also stand out in the very busy, very crowded social media landscape isn’t easy. Using every tool in your arsenal, even psychology, is just smart business.

The Basics Behind Color Psychology

It’s important to understand that choosing a certain color for your social media images isn’t going to guarantee more sales. It’s more subtle than that. However, certain colors do evoke certain feelings or connotations. For example, green is often used by people in the wellness industry because there’s a strong connection between the color and health. Think of brands like Whole Foods, The Body Shop, Subway, and Green Giant.

Red generally connotes excitement and energy. Think of brands like Nintendo, Coca-Cola, LEGO, and Target. These are all brands trying to capitalize on the feeling of fun. Blue is the color of trust and dependability, and brands like American Express, Walmart, Facebook, and GE are all definitely trying to evoke those feelings with their brand colors.

Research has found that up to 90% of snap judgments made about products can be based on color alone. While there are no clear cut rules about what color to use for a certain company or situation, playing on the general feelings that go with each color can definitely give you an advantage when it comes to attracting the right people and getting them in the preferred mindset to make a purchase.

Choosing Social Media Images That Work

When it comes to choosing social media images for your brand, you want to be sure that the colors in the images match your already established brand. You don’t want to confuse your followers by all of a sudden switching from mostly dark, moody images to bright pink images without any explanation.

If you’re thinking about a rebrand or if you’re launching a new company, give some serious thought as to what the colors you want to use will communicate to your target audience. We recommend this guide if you want to learn more about the psychology behind different colors.

Our sister business, Soiree Stock, specializes in creating a wide range of styled stock photography, from dark moody images to light, feminine ones (and everything in between). You’ll be able to find dozens of images at any given time in your preferred color scheme, and we add at least 50 brand new images on the first of every month. You’ll always have a large library to choose from for your social media campaigns. Want to learn more about becoming a member? Visit the membership page to learn about our monthly or discounted yearly options!


Digital marketing is evolving faster than ever before, and probably the biggest trend that we see happening across all social media platforms is the shift to video. Not only that, websites that feature videography over still images perform better. One-third of our time online is spent watching videos, and we think that number is just going to keep growing as we get busier and have less time to read long-form copy.

It’s never been easier to show a little glimpse of what happens behind-the-scenes at your business. All you have to do is hop on Facebook or Instagram live! Users love this kind of content and the more regularly you do it, the better results you’ll see.

However, videography doesn’t stop there. Have you considered creating a brand video for your website? This can be a 1-2 minute video that explains who you are, what you’re passionate about, and how you can help your visitor solve a problem.

The Value of Videography for SEO

A professionally created website video can help people quickly understand you, but it can also greatly benefit your SEO (search engine optimization). This determines where your website shows up in a Google search when someone searches for your services. According to socialmediatoday, adding a video to your website can increase your chances of ranking on the first page of Google by 53 times. That’s insane! We wrote a blog post a while back on why SEO matters for dentists. You can click here to read it.

Adding videos to your digital marketing strategy will get you more shares, more likes, more traffic, and more conversions than not having videos. However, quality matters. A lot. A shaky video with poor sound quality and no editing will not do as well as a professional video. It’s one of those things that’s worth the investment, and once you have a great video, you can use it everywhere for years. It’s well worth it, and considering the digital marketing trends we’re seeing, one that you’re probably better off making sooner rather than later.

Great videos don’t have to be forced, stiff, or overly formal. Remember your audience and the platform you’re sharing your videos on. People are on social media to have fun (for the most part) so your video should fit right in. Nobody wants to feel like they’re being sold to, and they certainly don’t want to feel bored. Showcase your fun personality and your excitement, and you’ll be sure to get that engagement you’re looking for on your video.

Check out our brand video below!

We strongly believe there is no better way to tell your story than using your own voice. Custom dental videography does just that and more. We love helping dentists tell stories and speak to their perfect patient through videography.

Our Socialite package includes custom videography with full hair and makeup! It is such a fun day, and we have a blast making these videos for our clients. We also provide photography, branding, a whole new website and a social media strategy that you can start executing right away. To learn more about this package, click here. If you have questions about our videography services, or anything else we offer at Dental Soiree, feel free to contact us. We would love to see what we can do to help your dental practice grow!


You might have noticed that we were busy taking quite a few photos the past few months! Well, the wait is over and we’re proud to announce that Soiree Stock is fully launched and LIVE! Cue the champagne toast!

The beginning of Soiree Stock began when we were noticing that majority of dental professionals were using the same branded stock that had no POP to it. And when discussing with our clients what type of look they were looking for when it comes to their social media presence, a handful of our dentists state that they want modern and fun and something that is eye-catching to non-dental followers.

Branding is such an important piece of the process when marketing for your business. What colors to pick out, what font you love, and of course your logo. In this day and age, people are aesthetically driven. Especially on social media where all they really see is photograph after photograph.

Taking a pretty image to share on Instagram is always great – but that hardly scratches the surface of how successful businesses are using styled stock photography! You’re able to spruce up a blog post with styled stock, you can turn your social media pages upside down with having a beautiful layout, and finally, increase the engagement you’ve been waiting for, for your business!

Using stock imagery is giving you new ways to create a cohesive brand with the use of stock imagery. And an image can change and bring your brand to life.

Looking for custom photography that fits your brand? Head over to the Work With Us tab and fill out our form!

We hope you love Soiree Stock and please let us know what types of photos you may be looking for! More desktop layouts? Maybe dental and technology? We’d love to hear your thoughts!

Until next time,