Technology


If you’re anything like the team here at Dental Soiree, you spend a good amount of time on your phone! There’s no way around it. These things run our lives… everything from our calendar to our banking account to our travel itinerary is on our smartphones. Being connected is important not just for staying in touch and on top of our busy lives. It’s also a great tool to help you grow your dental practice.

If you leverage the tech that’s already at your fingertips, you can spend less time trying to accomplish #allthethings and more time doing the few things that really are going to make a difference. At the beginning of 2018, there were 3.8 million apps in the Google Play store and 2 million apps in Apple’s app store. Rather than be overwhelmed by all these options, we encourage you to download the three apps we outline below for the ultimate productivity boost.

Evernote

If you can only download one app, you should definitely choose Evernote! If you’re like me, your mind is running a mile a minute and ideas are always flowing. Evernote is the best way to capture your lightning when it strikes. This app keeps all your thoughts in an organized, easily searchable platform.

The best features of Evernote come in the labeling and categorizing aspects. You can easily keep your blog ideas separate from your dinner party planning notes or your ongoing list of hot new places for drinks. Get started with Evernote for free and upgrade to Pro or Premium based on your needs.

Canva

Now that you’ve captured all your ideas with Evernote, it’s time to make them POP! Of course, we’re passionate about attention-grabbing images, and Canva makes it easy to create your own with simple drag-and-drop functionality. You can use your Canva graphics on social media, and even in your freebies, eBooks, or emails. It can be overwhelming at first, but start small and you’ll get the hang of it quickly.

Smart, stylish templates take the guesswork out of creating the perfect post, and with the numerous fonts available, you can choose the perfect look for your brand. You may be using Canva to increase your efficiency, but the true upside is not sacrificing style. All the handy options they provide allows you to remain consistent in content and message. I call that a huge win!

Buffer

Being consistently present on social media and in your potential patient’s feeds is vitally important. It can be time consuming, though. Buffer is a great option to manage all your social media accounts from one site. See who is locked on your thread, determine what type of posts get your target audience excited, and watch your followers grow.

When you want to show up online as an ever-present social media guru, Buffer is the app you need. You can schedule content so you’re showing up even when you’re spending time with your family or at the gym. Does your most recent blog post need some attention? Post it to all your accounts at once in Buffer!

At the end of the day, working to grow your dental practice and make sure it’s successful should be your number one goal. These apps help streamline and improve your efficiency so you can grow your dental practice without sacrificing your sanity.

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Chances are, you’ve run into a bot while using Facebook Messenger already. So many businesses are using bots to interact with both potential and current customers on Facebook and it makes sense. 80% of adults and 91% of teens using messaging apps every day, so it was only a matter of time before the traffic became too large to manage without some kind of automation.

Is this something you’ve considered implementing? Have you wondered whether bots can help grow your dental practice? Let’s dive in a little further…

How Facebook Messenger Bots Work

You might think you have to be one of those “techy” people to be able to successfully use a bot, but there are actually a lot of companies out there that create user-friendly tools and programs so people like you and me can easily get a bot set up and running.

Sometimes, bots are used to reach out to a targeted demographic to announce a sale or special offer. Sometimes, the bot acts more as like an assistant, helping people that have reached out via Messenger with a question or request.

For example, I’ve seen a hair salon use a Messenger bot to guide a potential customer through the process of booking an appointment. When I saw this, it clicked that this is definitely a great way for a dental practice to utilize this technology, too. Available dates and times are displayed for the customer (or patient), and once a time slot is selected, it would be removed from availability. The bot can even send an appointment reminder via Messenger. Pretty cool, right?

Share a Special Offer

One of the more popular bots out there, ManyChat, boasts an 80% open rate when it comes to their Facebook Messenger marketing service. If you want to promote a special offer or new service, this is definitely something to consider. It does take a little more effort to set something like this up, though.

You would need to have a list of people that are interested in hearing about your services, kind of like an email list. You would them put them into this bot “funnel” while of course giving them the option to opt out at any time. Unlike email, you don’t have to worry about your messages getting lost in a promotions or spam folder, and you don’t have to agonize over the perfect subject line. Just craft the message and let the bot handle everything else!

Will Bots Help Grow Your Dental Practice?

There are over 1.3 billion Facebook Messenger users (as of December 2017) and 30,000 bots already handling all kinds of tasks for businesses. There’s no reason why this tech can’t help you grow your dental practice, especially if you feel like you’re losing perspective patients because you’re too busy to respond to everyone’s inquiries.

Some have free trials of low monthly rates, so there’s little to no risk involved with trying it out. You never know, it could end up becoming a super effective part of your social media strategy!

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People are often so surprised to find out that Snapchat is my favorite platform for my business. Most people just don’t think of it as a business app, but it totally is! Not only is it a great way to give people a glimpse into your day, it’s super fun, engaging, and it disrupts the norm… which is my mission as a digital marketer. If you’re not using Snapchat for business, I’m here to convince you to start today!

No, It’s Not Just For Teenagers

It’s so funny, when I posted about Snapchat recently on my Instagram page, someone commented that they’re not “allowed on Snapchat” according to their teenager. Ha! Well, let me be the first to tell you that Snapchat is not just for teenagers. They might be mortified for a moment when you set up an account but they’ll get over it.

Snapchat For Business?

So many businesses and brands are using Snapchat these days. Not only can you advertise on the app just as well as you can on any other social media platform, you can really build relationships with people. It feels more one-on-one than Instagram or Facebook does. Even though your snap goes out to everyone you’re connected with, when someone watches it, they really feel like it’s just between you and them.

Whenever you open up a new line of communication between yourself and your patients, it helps them feel more connected to the practice. If they have a question or a dental situation arises and they’re in need of an expert opinion, they can reach out to you on social media. Trust me, this is not bothersome. Instead, it is a great way to grow your reputation and show patients you care.

Get Ready to Master Snapchat!

We’re going to be doing a Snapchat challenge pretty soon, similar to the Instagram challenge we just wrapped up for dentists last month. If you want to dive headfirst into the world of Snapchat, this is a perfect opportunity! Head to this page for more details on the challenge, and stay tuned for updates on our upcoming “Snapchat for Dentists” course that we’re launching!

If you missed out on The Instagram Suite course, it’s still available for download. In this straightforward video course, we teach you everything you need to know about Instagram for business. You can check it out here!

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Running a small business is a practice in flexibility, resourcefulness, and moxie. For a business owner, it can feel like these skills are sometimes just as important as the skills you’re marketing to your clients!

It can be so easy to fall behind on your task list or feel out of touch with your team. You’re a busy person, and there’s only so many hours in the day! However, productivity tools are there to help you run your business more smoothly and effectively, without having to dedicate more of your brain power or valuable time.

I want to share three of the “must-have” productivity tools I use with my team every single day to work smarter, not harder. Honestly, I wouldn’t be able to reach my goals if it weren’t for these tools, and the best part? They all have free versions that you can try out to see if they’re going to work for you before investing any of your valuable resources into them!

#1 – Trello

Trello is a visual planning tool that allows you to work alongside your team to lay out every task and procedure you have. I have boards set up for every website, every project, and every client we work with. Everything is super organized, which means my team can go in and find anything they need on their own, which means no more emailing back and forth!

When you set up a board, you can create lists, and each list can contain task cards that you can easily move around. For example, on my Dental Soiree “Editorial” board, I have several different ideas for blog posts in my “Brain Dump” list. When I write one of these posts, I can move the card to the “Drafted” list. Once it’s reviewed and gets images, I can move it to the “Reviewed for Publication” list and then to the “Scheduled” list once it’s been uploaded and scheduled.

Trello is one of those productivity tools that makes it so easy for everyone on the team to work together, even if they’re spread out all across the country. It helps us cut down on phone calls and emails, and frees us up to just do the work that matters!

#2 – Voxer

When you have a team of people all working together to handle the multitude of tasks that go into running a small business, communication is SO important. If you’re not updating each other on the status of projects, team goals, and new leads, you can expect that things will fall through the cracks.

However, because everyone is so busy, and not always in the same building or even the same city, it can be difficult to meet on a regular basis. If we’re being honest, meetings aren’t always the best use of everyone’s time, though there is a time and place for them, for sure! The rest of the time, you just need a quick way to connect on the go, and that’s why I love Voxer. It’s an app that you install on your smartphone that actually works just like a walkie-talkie. If I have an idea or update for one of my team members, I can just hop into Voxer, and let it fly!

Typing in’t always easy, especially when you’re walking or trying to multitask. I love sending messages, photos, and even my location using this handy free app, and I ask everyone who joins my team to download it onto their phone, too.

#3 – Hootsuite

There are so many social media management platforms out there these days, but I love Hootsuite because it handles EVERYTHING. There are great tools out there that are specific to Instagram or Facebook, but when I can find a tool that does it all, I’m all in.

Hootsuite can manage your social media profiles (the free version allows you to manage up to three different accounts) and schedule posts in advance so they can stream out automatically. They also offer analytics to see which posts were the most effective. If you have members of your team that help manage your social media, you need a tool like Hootsuite. Everyone can work collaboratively and see what’s already been posted and scheduled. It’s a must-have in my book.

When you’re busy running a business, getting even a little bit of your time back can make a huge difference. Chances are, you have a team because you know one person can’t do it all. Using productivity tools is another great (and inexpensive) way to stretch your capacities even further without having to sacrifice anything. In fact, they’ll probably uplevel your business once you and your team get over the initial learning curve.

If you need help managing your digital marketing strategy, please reach out to us. We’d love to help you create more meaningful connections with the people you genuinely want to connect with. We offer personalized packages so you can get exactly what you need, and nothing you don’t.

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Digital marketing is evolving faster than ever before, and probably the biggest trend that we see happening across all social media platforms is the shift to video. Not only that, websites that feature videography over still images perform better. One-third of our time online is spent watching videos, and we think that number is just going to keep growing as we get busier and have less time to read long-form copy.

It’s never been easier to show a little glimpse of what happens behind-the-scenes at your business. All you have to do is hop on Facebook or Instagram live! Users love this kind of content and the more regularly you do it, the better results you’ll see.

However, videography doesn’t stop there. Have you considered creating a brand video for your website? This can be a 1-2 minute video that explains who you are, what you’re passionate about, and how you can help your visitor solve a problem.

The Value of Videography for SEO

A professionally created website video can help people quickly understand you, but it can also greatly benefit your SEO (search engine optimization). This determines where your website shows up in a Google search when someone searches for your services. According to socialmediatoday, adding a video to your website can increase your chances of ranking on the first page of Google by 53 times. That’s insane! We wrote a blog post a while back on why SEO matters for dentists. You can click here to read it.

Adding videos to your digital marketing strategy will get you more shares, more likes, more traffic, and more conversions than not having videos. However, quality matters. A lot. A shaky video with poor sound quality and no editing will not do as well as a professional video. It’s one of those things that’s worth the investment, and once you have a great video, you can use it everywhere for years. It’s well worth it, and considering the digital marketing trends we’re seeing, one that you’re probably better off making sooner rather than later.

Great videos don’t have to be forced, stiff, or overly formal. Remember your audience and the platform you’re sharing your videos on. People are on social media to have fun (for the most part) so your video should fit right in. Nobody wants to feel like they’re being sold to, and they certainly don’t want to feel bored. Showcase your fun personality and your excitement, and you’ll be sure to get that engagement you’re looking for on your video.

Check out our brand video below!

We strongly believe there is no better way to tell your story than using your own voice. Custom dental videography does just that and more. We love helping dentists tell stories and speak to their perfect patient through videography.

Our Socialite package includes custom videography with full hair and makeup! It is such a fun day, and we have a blast making these videos for our clients. We also provide photography, branding, a whole new website and a social media strategy that you can start executing right away. To learn more about this package, click here. If you have questions about our videography services, or anything else we offer at Dental Soiree, feel free to contact us. We would love to see what we can do to help your dental practice grow!

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Social media marketing is going to change your dental practice for the better. The ability to drive traffic to your practice’s website, reach new customers, and build lasting relationships with patients will only benefit your business.

Here are the reasons your practice should be active on social media!

Drives Traffic to your Practice’s Website

Social media is the best way to drive traffic to your practice’s website. The more active your practice is on social platforms, the more activity there is on your profile. If users are interested in your business, they’ll have the ability to go straight to your practice’s website to learn more about what you offer.

Reach New Customers

Social media users often treat platforms such as Facebook like a search engine. If your practice is utilizing these sites to their fullest extent, you can attract new customers.

Make sure to take advantage of the sponsored posts and ads platforms offer. These can help spread the word about your practice in an inexpensive way.

Build Relationships

Active social media profiles help open up a new line of communication between patients and your practice. It’s important to make yourself (or someone at your practice) available to answer questions that patients submit online. This will help patients feel more connected to the practice.

In the event of an emergency, you have the ability to give your patient sound advice until they are able to come into the office to get it resolved. Activity like this will only increase the level of trust between the patient and the practice.

Check out our posts all about Pinterest marketing and social media calendars to fill your social media craving!

Until next time,

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