Technology


People are often so surprised to find out that Snapchat is my favorite platform for my business. Most people just don’t think of it as a business app, but it totally is! Not only is it a great way to give people a glimpse into your day, it’s super fun, engaging, and it disrupts the norm… which is my mission as a digital marketer. If you’re not using Snapchat for business, I’m here to convince you to start today!

No, It’s Not Just For Teenagers

It’s so funny, when I posted about Snapchat recently on my Instagram page, someone commented that they’re not “allowed on Snapchat” according to their teenager. Ha! Well, let me be the first to tell you that Snapchat is not just for teenagers. They might be mortified for a moment when you set up an account but they’ll get over it.

Snapchat For Business?

So many businesses and brands are using Snapchat these days. Not only can you advertise on the app just as well as you can on any other social media platform, you can really build relationships with people. It feels more one-on-one than Instagram or Facebook does. Even though your snap goes out to everyone you’re connected with, when someone watches it, they really feel like it’s just between you and them.

Whenever you open up a new line of communication between yourself and your patients, it helps them feel more connected to the practice. If they have a question or a dental situation arises and they’re in need of an expert opinion, they can reach out to you on social media. Trust me, this is not bothersome. Instead, it is a great way to grow your reputation and show patients you care.

Get Ready to Master Snapchat!

We’re going to be doing a Snapchat challenge pretty soon, similar to the Instagram challenge we just wrapped up for dentists last month. If you want to dive headfirst into the world of Snapchat, this is a perfect opportunity! Head to this page for more details on the challenge, and stay tuned for updates on our upcoming “Snapchat for Dentists” course that we’re launching!

If you missed out on The Instagram Suite course, it’s still available for download. In this straightforward video course, we teach you everything you need to know about Instagram for business. You can check it out here!

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Running a small business is a practice in flexibility, resourcefulness, and moxie. For a business owner, it can feel like these skills are sometimes just as important as the skills you’re marketing to your clients!

It can be so easy to fall behind on your task list or feel out of touch with your team. You’re a busy person, and there’s only so many hours in the day! However, productivity tools are there to help you run your business more smoothly and effectively, without having to dedicate more of your brain power or valuable time.

I want to share three of the “must-have” productivity tools I use with my team every single day to work smarter, not harder. Honestly, I wouldn’t be able to reach my goals if it weren’t for these tools, and the best part? They all have free versions that you can try out to see if they’re going to work for you before investing any of your valuable resources into them!

#1 – Trello

Trello is a visual planning tool that allows you to work alongside your team to lay out every task and procedure you have. I have boards set up for every website, every project, and every client we work with. Everything is super organized, which means my team can go in and find anything they need on their own, which means no more emailing back and forth!

When you set up a board, you can create lists, and each list can contain task cards that you can easily move around. For example, on my Dental Soiree “Editorial” board, I have several different ideas for blog posts in my “Brain Dump” list. When I write one of these posts, I can move the card to the “Drafted” list. Once it’s reviewed and gets images, I can move it to the “Reviewed for Publication” list and then to the “Scheduled” list once it’s been uploaded and scheduled.

Trello is one of those productivity tools that makes it so easy for everyone on the team to work together, even if they’re spread out all across the country. It helps us cut down on phone calls and emails, and frees us up to just do the work that matters!

#2 – Voxer

When you have a team of people all working together to handle the multitude of tasks that go into running a small business, communication is SO important. If you’re not updating each other on the status of projects, team goals, and new leads, you can expect that things will fall through the cracks.

However, because everyone is so busy, and not always in the same building or even the same city, it can be difficult to meet on a regular basis. If we’re being honest, meetings aren’t always the best use of everyone’s time, though there is a time and place for them, for sure! The rest of the time, you just need a quick way to connect on the go, and that’s why I love Voxer. It’s an app that you install on your smartphone that actually works just like a walkie-talkie. If I have an idea or update for one of my team members, I can just hop into Voxer, and let it fly!

Typing in’t always easy, especially when you’re walking or trying to multitask. I love sending messages, photos, and even my location using this handy free app, and I ask everyone who joins my team to download it onto their phone, too.

#3 – Hootsuite

There are so many social media management platforms out there these days, but I love Hootsuite because it handles EVERYTHING. There are great tools out there that are specific to Instagram or Facebook, but when I can find a tool that does it all, I’m all in.

Hootsuite can manage your social media profiles (the free version allows you to manage up to three different accounts) and schedule posts in advance so they can stream out automatically. They also offer analytics to see which posts were the most effective. If you have members of your team that help manage your social media, you need a tool like Hootsuite. Everyone can work collaboratively and see what’s already been posted and scheduled. It’s a must-have in my book.

When you’re busy running a business, getting even a little bit of your time back can make a huge difference. Chances are, you have a team because you know one person can’t do it all. Using productivity tools is another great (and inexpensive) way to stretch your capacities even further without having to sacrifice anything. In fact, they’ll probably uplevel your business once you and your team get over the initial learning curve.

If you need help managing your digital marketing strategy, please reach out to us. We’d love to help you create more meaningful connections with the people you genuinely want to connect with. We offer personalized packages so you can get exactly what you need, and nothing you don’t.

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Digital marketing is evolving faster than ever before, and probably the biggest trend that we see happening across all social media platforms is the shift to video. Not only that, websites that feature videography over still images perform better. One-third of our time online is spent watching videos, and we think that number is just going to keep growing as we get busier and have less time to read long-form copy.

It’s never been easier to show a little glimpse of what happens behind-the-scenes at your business. All you have to do is hop on Facebook or Instagram live! Users love this kind of content and the more regularly you do it, the better results you’ll see.

However, videography doesn’t stop there. Have you considered creating a brand video for your website? This can be a 1-2 minute video that explains who you are, what you’re passionate about, and how you can help your visitor solve a problem.

The Value of Videography for SEO

A professionally created website video can help people quickly understand you, but it can also greatly benefit your SEO (search engine optimization). This determines where your website shows up in a Google search when someone searches for your services. According to socialmediatoday, adding a video to your website can increase your chances of ranking on the first page of Google by 53 times. That’s insane! We wrote a blog post a while back on why SEO matters for dentists. You can click here to read it.

Adding videos to your digital marketing strategy will get you more shares, more likes, more traffic, and more conversions than not having videos. However, quality matters. A lot. A shaky video with poor sound quality and no editing will not do as well as a professional video. It’s one of those things that’s worth the investment, and once you have a great video, you can use it everywhere for years. It’s well worth it, and considering the digital marketing trends we’re seeing, one that you’re probably better off making sooner rather than later.

Great videos don’t have to be forced, stiff, or overly formal. Remember your audience and the platform you’re sharing your videos on. People are on social media to have fun (for the most part) so your video should fit right in. Nobody wants to feel like they’re being sold to, and they certainly don’t want to feel bored. Showcase your fun personality and your excitement, and you’ll be sure to get that engagement you’re looking for on your video.

Check out our brand video below!

We strongly believe there is no better way to tell your story than using your own voice. Custom dental videography does just that and more. We love helping dentists tell stories and speak to their perfect patient through videography.

Our Socialite package includes custom videography with full hair and makeup! It is such a fun day, and we have a blast making these videos for our clients. We also provide photography, branding, a whole new website and a social media strategy that you can start executing right away. To learn more about this package, click here. If you have questions about our videography services, or anything else we offer at Dental Soiree, feel free to contact us. We would love to see what we can do to help your dental practice grow!

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Social media marketing is going to change your dental practice for the better. The ability to drive traffic to your practice’s website, reach new customers, and build lasting relationships with patients will only benefit your business.

Here are the reasons your practice should be active on social media!

Drives Traffic to your Practice’s Website

Social media is the best way to drive traffic to your practice’s website. The more active your practice is on social platforms, the more activity there is on your profile. If users are interested in your business, they’ll have the ability to go straight to your practice’s website to learn more about what you offer.

Reach New Customers

Social media users often treat platforms such as Facebook like a search engine. If your practice is utilizing these sites to their fullest extent, you can attract new customers.

Make sure to take advantage of the sponsored posts and ads platforms offer. These can help spread the word about your practice in an inexpensive way.

Build Relationships

Active social media profiles help open up a new line of communication between patients and your practice. It’s important to make yourself (or someone at your practice) available to answer questions that patients submit online. This will help patients feel more connected to the practice.

In the event of an emergency, you have the ability to give your patient sound advice until they are able to come into the office to get it resolved. Activity like this will only increase the level of trust between the patient and the practice.

Check out our posts all about Pinterest marketing and social media calendars to fill your social media craving!

Until next time,

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We all have those days when we start to rub our eyes, (gals, you frustrate yourself as you just smeared your mascara across your face) because you feel the dryness starting to take over from staring at a computer screen for hours on end. And in reality, it is not healthy to stare into that glowing screen we’re all mesmerized by for hours at a time.

But this is our world now. Right now, take a look around, no matter where you are. Your local coffee shop, work, public transportation — you will most likely see someone at a computer, staring at their phone screen, or even kids playing on a tablet. In today’s technological world, our lives have become dependent on these devices. Don’t even let me begin with how that’s horrible for your teeth!! (If you really want to know, head over to Sugar Fix Dental Loft and read all about why night guards are fixing problems that are associated with those devices!)

And right this moment, you’re reading this post on a digital screen right now. So yeah, case proven right here!

But for some of us, this is our career. We consistently need to be on these devices. And as we continue our days, we tend to notice that our eyes become strained and irritated throughout the workday. Did you know there’s a whole thing about this? Yes, Computer Vision Syndrome or ‘CVS.’ (Thanks, Wikipedia). This condition results from focusing your eyes on a computer or any other brightly displaying devices for, uninterrupted periods of time. Computer vision syndrome results from the high visual demands of computer work. This temporary vision condition is caused by staring at a computer screen for long periods of time without the proper eye protection.

Common symptoms of computer vision syndrome include blurred vision, redness in the eyes, back or neck strain, dry eyes, double vision, and dizziness.

What Are Computer Glasses?

Many of us already have regular glasses. But are you someone that has contacts or doesn’t need any help seeing, (except for me, I’m beyond blind).

It’s not surprising, but the average person works approximately eight hours a day in front of a computer. Having these long hours in front of the screen make us more prone to vision-related problems. And sadly, we’ve become accustomed to the fact that our eyes just feel tired and irritated at the end of the workday. Conversations have been had that people just close their eyes during the day to give those little guys a break!

The anti-reflective coating on computer glasses helps reduce the glare that bounces off the screen and light coming from the device. Glass color tinting is also a function that helps increase the screen’s contrast without making it too harsh for your eyes.

Eye Buy Direct – (one of our FAVES)

Pixel

Felix Gray

Amazon

And hey, it can be considered a new fashion accessory, so what’s the deal?! Head over to some of the links we’ve provided up above to check out the different styles and colors these cool places offer. In the end, you’ll thank those thin pieces of metal on your face.

Any other brands you recommend checking out? Let us know in the comments!

Until next time,

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It seems like every small business is constantly trying to find the latest tool to help with internal organization. Trust us, we understand! We’ve been through our fair share of applications, and we think we’ve finally found the best option for us! MeisterTask has been our go-to tool for all things organization. Here’s a few reasons why we love it so much!

Completely Customizable

The absolute best thing about MeisterTask is its’ customizable interface! Users can arrange their tasks, projects and/or ideas in a way that makes the most sense for their team.

dental soiree // meistertask

Here at dental soiree, we have two different ‘projects’ on our account. One of our projects is used to lay out all of our upcoming, current, and past clients in a visual way. This helps our entire team stay on the same page, and understand where each client currently stands in the process.

Our second project is used for our internal team. This project is essentially a master to-do list. This project is broken up by team member, and consists of various tasks each person is in charge of.

In MeisterTask, we are able to create two different systems of organization for the various parts of our business. Because we have the ability to customize the layouts, we can choose the best arrangement for us!

Boards and Cards

dental soiree // meistertask

MeisterTask divides the different projects up by using ‘boards’ and ‘cards.’ In our client project, each of our boards are labeled for the different stages of our client process. Then each card is labeled for the specific client.

dental soiree // meistertask

Our internal project uses the boards and cards a little bit differently. Each team member has their own board, and the cards are used to illustrate different tasks each person is expected to complete.

Tasks

We love using the cards to delegate tasks within our internal team. Once the card is selected, there are a number of options included.

dental soiree // mesiterstask

Users have the ability to create checklists, or sub-tasks, within the card. For example, this task illustrates that a blog post needs to be written. Upon clicking on the task, the team member can see that there are sub-tasks that need to completed in order to finish the blog post. This is helpful to ensure that little steps don’t get left out.

dental soiree // mesitertask

On the right side, there are options to set a due date on the task and organize the task into different categories using ‘tags.’

dental soiree // meistertask

At the bottom of the card, users have the ability to communicate with each other about the specific task. If a team member wants to add something to an assignment, or has a question about the status of something, they can post a comment directly on the card. Pretty awesome, right?

Once the task has been completed, the user can hit the big ole ‘complete task’ button at the top of the card. Easy as that!

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We can’t rave about MeisterTask enough! This tool has helped our team get organized and improve our productivity.

What are some of your favorite organizational tools to use within your team? Let us know!

Until next time,
Team Soiree

p.s. We are not affiliated with MeisterTask in any way, shape, or form. We are just big fans!

 

 

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