People are often so surprised to find out that Snapchat is my favorite platform for my business. Most people just don’t think of it as a business app, but it totally is! Not only is it a great way to give people a glimpse into your day, it’s super fun, engaging, and it disrupts the norm… which is my mission as a digital marketer. If you’re not using Snapchat for business, I’m here to convince you to start today!
No, It’s Not Just For Teenagers
It’s so funny, when I posted about Snapchat recently on my Instagram page, someone commented that they’re not “allowed on Snapchat” according to their teenager. Ha! Well, let me be the first to tell you that Snapchat is not just for teenagers. They might be mortified for a moment when you set up an account but they’ll get over it.
Snapchat For Business?
So many businesses and brands are using Snapchat these days. Not only can you advertise on the app just as well as you can on any other social media platform, you can really build relationships with people. It feels more one-on-one than Instagram or Facebook does. Even though your snap goes out to everyone you’re connected with, when someone watches it, they really feel like it’s just between you and them.
Whenever you open up a new line of communication between yourself and your patients, it helps them feel more connected to the practice. If they have a question or a dental situation arises and they’re in need of an expert opinion, they can reach out to you on social media. Trust me, this is not bothersome. Instead, it is a great way to grow your reputation and show patients you care.
Get Ready to Master Snapchat!
We’re going to be doing a Snapchat challenge pretty soon, similar to the Instagram challenge we just wrapped up for dentists last month. If you want to dive headfirst into the world of Snapchat, this is a perfect opportunity! Head to this page for more details on the challenge, and stay tuned for updates on our upcoming “Snapchat for Dentists” course that we’re launching!
If you missed out on The Instagram Suite course, it’s still available for download. In this straightforward video course, we teach you everything you need to know about Instagram for business. You can check it out here!