“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

— Simon Sinek, Start with Why

When you begin a creative process or start a business venture, do you ever find that the biggest obstacle you face is trying to convince people your vision, or just determine your direction of your business? Start With Why: How Great Leaders Inspire Everyone To Take Action By Simon Sinek is a phenomenal read for anyone who is in the world of entrepreneurship or even just getting a business plan in action!

Start With Why By Simon Sinek

Here at dental soiree, we LOVE what we do. And we want our clients to know that. This isn’t just a job that we show up to. When we step into our office, we feel the passion! Dentists may be stuck in an element of not knowing how to show their why and portray that on to their team, community, and patients themselves. Everybody knows what they do, some know how they do it, very few people know why they do what they do. And that is where the soiree squad comes into. We want to show the world why these dentists love their job.

When you introduce your 30 second elevator speech, which of the following would seem more interesting?

  • “We are a boutique digital media agency.”
  • “We are a boutique digital media agency that helps dentists show their passion and why through captivating visuals & consulting uniquely crafted to the doctor.”

The first statement is just that, a statement of WHAT we are. But the second speech has more emotion and connection to the person you are speaking with. You hit what you’re doing, and why you’re doing it. You are stating all three main points in one sentence.

We recommend this book for anyone that is trying to get their business vision across or even help with your team on finding more of a connection with your clients, patients, or even family and friends. You start to see what a difference you can make when actually explaining why you do what you do, not just what you do.

 

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”

Check out this fantastic Ted Talk by Simon Sinek below!

Know a book we’d love? We are always on the lookout for a great read. If you have any suggestions, please let us know!

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