Instagram is an amazing social media platform that allows you to connect and engage with your target audience. While this social outlet is heavy on visuals, an often overlooked area of importance is the text content displayed in your Instagram bio. This is the first area people see when landing on your profile and you’ll want to take every advantage to make a great impression. If you have ever wondered how to craft the perfect Instagram bio that increases conversions then this detailed post is for you!
Clear Your Instagram Bio
Since Instagram allows for a limited number of characters, it is best to start with a fresh slate and empty your bio area. And yes, that may mean saying goodbye to your favorite coffee flavor and random emojis! #losethefluff
Know Your Target Audience
Consider who this Instagram account is aimed to target. This will help you to determine their pain points and position yourself as an authority that can offer solutions to their problems.
Not certain what your audience’s pain points are? Learn how to run a survey here.
Who Is This Account For
Make certain the first thing your reader sees is who you are able to help. Be crystal clear so you grow a healthy following of your target audience. For example: if you are a food blogger, it is more beneficial to have 400 foodie followers than 5k home decor lovers.
Our dental soiree account is for dental professionals who want to stop wasting time with stale marketing tactics and grow their social media engagement to book more patients with a branded and creative approach.
What Are Their Main Pain Points
Consider the top struggles of your target audience in relation to services and/or products you offer. Speak to your audience by defining their pain points and addressing them in your Instagram bio.
Our target market struggles with knowing what kind of content to post, when to post, how to grow followers that engage and convert to book appointments. We want to help dental professionals save time in their business, grow followers, and gain patients.
Position Yourself As Their Solution
Who You Are
Now that the reader has resonated with the pain point you mentioned, explain to them who you are to help them better understand how you can help them. There is nothing worse than losing a potential follower just because there was a lack of information provided. Remember that you only have about 10 seconds to make a quick impression to a potential follower!
On our dental soiree profile we get right to the point and let readers know that we are a dental marketing agency.
How Can You Help Them
Let the reader know exactly how you can help them. Leave no room for doubt.
We offer creative social media strategy, content creation, consulting, and website design to improve their brand identity, social media marketing and target the right people. We sum that up by letting readers know that we are a marketing agency disrupting traditional methods.
Humanize Your Account
Connect with your audience and further build their trust. Even just a few playful words can let them know there is a human behind the scenes. Just make sure that the words you use are descriptive and true to your brand.
Provide A Call To Action
Often when we bring on a new social media client, the first thing we will notice about their Instagram bio is they either have a weak or lack of CTA’s. As Neil Patel says:
“One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency.”
A typical profile for an agency may look something like this:
Dental Marketing Agency
social media management
Our dental soiree profile includes client pain points and a CTA:
Include Your Website
Most importantly, do not forget to link your website to your Instagram bio. Ideally your call to action will instruct the reader to click on the link and book, buy, signup, read a post, etc. If you feel limited by the single url option we highly recommend linktr.ee to share multiple links via your Instagram bio. It is not only easy to use, but free as well!
Bonus Tip – What To Do If You Run Out Of Space
Let’s say you have crafted the perfect Instagram bio on paper and now you’re excitedly typing it into your profile only to find that you have exceeded Instagram’s character limit. What should you do? The answer: Condense. When appropriate, opt for emojis and netspeak. If you’re still hurting for room, then refine your content until you have condensed the bio down to work within Instagram’s limits.
You’ve set up your bio but still curious how to USE Instagram? Then watch this video:
If you’re looking to step up your Instagram strategy, click here!
If you’re wondering how Instagram can benefit your practice, click here!
Until next time,