Here we are, at the end of another year. Did you reach your goals this year for your dental practice? I sure hope you did, but if you fell short, don’t despair. There is still lots of good information and productive takeaways you can learn from failing. It’s probably the reason C.S. Lewis famously said, “failures are finger posts on the road to achievement.”
In this blog post, we want to go over five questions you should ask yourself as you do your year-end marketing audit:
What was your biggest success?
Why not start with the good stuff! What do you think was your biggest success when it came to marketing your business? Can you tie that success to any one decision you made about your marketing strategy? Examining what worked (and why) is a very important step to making sure you can replicate it moving forward!
Has your target market changed?
A year is a long time, and in that time, many changes can happen. Your business or your community may have shifted in such a way that the target market you started the year with is not the same target market you have today. It’s important to know who you are trying to reach with your marketing so you can tailor your strategy to reach the right people. Otherwise, you’re just shouting into the void and hoping that someone will hear you!
Who was your biggest competitor?
Sometimes we get so busy we are just focused on keeping our heads down and doing our best work. Nothing wrong with that! However, the end of the year is a great time to finally come up for air and assess what’s been going on in the industry. Who do you consider your biggest competitor? Knowing this will help you as you think of creative ways to differentiate yourself in the new year.
What was your most popular service?
Did any one service rise to the top this year? If so, you might want to consider putting a little more advertising dollars into promoting it over the next year. Your customers are showing you that what you are offering is something they need and want — which is VERY valuable information that you’re getting absolutely free! During your year-end marketing audit, make sure to consider your most popular service and assess how (and how often) you posted about it on social media.
Which social media post performed the best on each platform?
Every year, it’s important to sit down and spend some time auditing your social media profiles. Make sure everything is up-to-date and accurate, but also pull up those analytics! See which posts performed the best on each platform and see if you can identify a common theme. This will help you clearly see which content your followers want to see more of so you can start the new year off on the right foot.
If you decide to outsource your dental marketing in the new year, we would love to help! Dental Soiree specializes in creating engaging social content for dental practices with the specific goal of helping them grow and become more profitable. Learn about our packages or get in touch with us to discuss your needs by filling out our contact form. It’s time to kiss traditional marketing (and the non-stop hustle) goodbye!