If you want to grow your dental practice, social media is a great (and generally free) way to do it. However, with more social media platforms than ever before, it can be overwhelming to know where to spend your precious energy. That’s why we strongly suggest creating a social media calendar.
What is a social media calendar? It’s simply a document that helps you organize your strategy and plan for special occasions so you can coordinate your posts. This document can be “old school” paper and pen or it can be digital. It just needs to be easy to understand, update, and share with the people who are helping you manage your social feeds.
A good social media calendar will help you accomplish three specific goals:
Keeps You Organized
Social media can often get placed on the back burner when things get busy, but you don’t want to forget about it! I don’t know about you, but calendars help keep us accountable. By having everything laid out on one calendar or spreadsheet, it makes the tasks seem more manageable. If things get really busy, you can even use an automatic posting service to do the posting for you!
Keeps You Consistent
By planning everything out on a calendar in advance, you’re more likely to post consistently on all your profiles. Because everything is organized and ready, it makes it easy to post regularly. With social media, consistency is everything. If you’re posting consistently, you will stay in front of your audience even attract new followers. Remember, those followers can turn into customers!
Saves You Time
Setting aside some time to organize your entire social media calendar can save you time in the long run. It may take a little bit to get it up and running, but it will leave you feeling prepared and less stressed when it comes time to start posting. Now you’ll no longer try to frantically throw together social posts at the last minute!
Also, if you’re not the only one working on your business’ social media, a calendar can be a great way to share ideas and work with your colleagues. We all get stuck in a rut from time to time. If your calendar is available for others to work on, you can have some assistance with ideas, which will free you up to do the other things that are on your to do list!