Social media is essential for just about every business. But, many are not utilizing it because it can seem like a daunting task. We hear things like “You mean we have to post everyday?” on a daily basis from our clients. Our biggest tip for making the social media world a little more manageable is to create a social media calendar.
A social media calendar can help businesses plan out content ahead of time to avoid having to scramble at the last minute. A well-formulated calendar will answer three questions.
What do I need to post?
When do I need to post it?
Where does this need to get posted?
Here are some of the major benefits of using a social media calendar.
Organization
Social media can often get placed on the back burner when things get busy, but you don’t want to forget about it! I don’t know about you, but calendars help keep us accountable. By having everything laid out on one calendar or spreadsheet, it makes the tasks seem more manageable. If things get really busy, you can even use an automatic posting service to do the posting for you!
Time Saving
Setting aside some time to organize your entire social media calendar can save you time in the long run. It may take a little bit to get it up and running, but it will leave you feeling prepared and less stressed when it comes time to start posting. Now you’ll no longer try to frantically throw together social posts at the last minute!
Collaborative
If you’re not the only one working on your business’ social media, a calendar can be a great way to share ideas and work with your colleagues. We all get stuck in a rut from time to time. If your calendar is available for others to work on, you can have some assistance with ideas.
Helps with Consistency
By planning everything out on a calendar in advance, you’re more likely to post consistently on all your profiles. Because everything is organized and ready, it makes it easy to post regularly. With social media, consistency is everything. If you’re posting consistently, you will stay in front of your audience even attract new followers. Remember, those followers can turn into customers!
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Have you ever tried a social media calendar? What methods have worked for you?
Until next time,
Team Soiree
