Have you been wondering whether it would pay off to start a blog for your dental practice? Blogging is one of those things that seems to rise and fall in popularity, so sometimes people wonder if it is worth their time and energy. Well, since you’re reading this blog post, you can probably guess that we think blogging for dentists is crucial for marketing success.
How will a blog benefit my dental practice?
We recommend blogging for dentists because of the huge impact it has on website traffic. When you create content on your site on a regular basis, you have the immediate benefit of getting people on your website, where you can then direct them to other areas and hopefully get them to click on your content or schedule button!
In a less direct way, it’s a great way to get patients and potential patients to see you as a thought leader in the industry. It’s a way to build trust and establish yourself as a dentist who knows what they’re talking about. The next time they need to schedule an appointment, or if someone is thinking about leaving their current dentist, it’s you they’ll think of first!
Let’s talk about SEO
A well-maintained blog will also help with SEO. Producing helpful content that users are actively searching for will help your website appear higher on the search engine results. This is obviously great for business, because 93% of online experiences begin with a search engine. If you’re showing up in the first page of results, you’re already at least halfway there!
Blog posts are especially good for SEO, because longer content tends to rank better. Additionally, the longer form nature of blog posts allows you to use your targeted keywords more often and incorporate them more naturally than you can with short website blurbs, for instance.
How to Start Blogging
Are you convinced? If so, you’re probably wondering how to start. The best way to start blogging is just to start. It doesn’t have to be perfect, it just has to become part of your marketing strategy and your monthly routine. If you’re stretched for time, aim to blog once or twice a month at first. Eventually, you’ll want to consider making it a weekly task, but for now, just getting started is key.
If you’re not sure how to create a blog on your website, reach out to your web developer. It’s likely not a complex process to get a blog up and running, but you want to make sure someone who is knowledgeable about websites is setting it up for you. Once it’s set up, adding new posts is easy; you might even be able to outsource it to a virtual assistant or someone in your office!
Don’t forget, imagery matters, even in blogging. It isn’t *just* about the words. You have to hook people in with great imagery, especially when you’re sharing your blog posts on social media. If you need help with great imagery, our sister site, Soiree Stock, is the perfect resource. Download unlimited styled stock photos for one flat fee each month. Use them in your blogs, your social media feeds, your website… wherever you need great images!