Podcasts


The year is coming to an end more quickly than I think any of us can wrap our minds around! The life of a dentist is busy, busy, busy which means time just flies. Did you accomplish everything you wanted to accomplish in terms of marketing your practice this year?

If not, I want to share some fun dental marketing strategies you might not have tried yet. You still have time to give these fun ideas a try in 2019. You never know, it might give you that boost you need to head into 2020 feeling on top of your game.

Here are three fun dental marketing strategies you can implement today to market your practice online:

Influencer Marketing

This is something we have been really testing the waters on a lot lately, especially with White Haute Teeth Whitening Bar. The idea of hiring an influencer might seem a little bit intimidating, but it’s pretty simple.

There are people in your community with popular social media channels that align with your ideal patient. Look for those people! Sometimes, they’re a mommy blogger or a YouTuber with a decent following. Ask your younger team members… there’s a good chance they know who’s worth following.

Once you find someone, simply reach out to them! Find out what it takes to get them to visit your practice, receive a service (like teeth whitening) and post about it online! Influencer marketing is only going to get more popular in 2020 (mark my words) so get out in front of the trend and try it out now!

Podcast Interviews

Being interviewed on a podcast is a really great way to reach new people. Your local community might have some podcasts. Try checking with your chamber of commerce, then pitch yourself to the podcast hosts and let them know what topics you’d like to discuss that would be interesting to their listeners.

If you can’t find anything locally that would make sense, reach out to other dental influencers and see if you can talk about your practice with them. It might not reach people in your area, but you can post a link to your interview (or better yet, audio snippets of your interview) online to further establish your authority.

This works really great if you have a specialized area of expertise that you want to underscore with your patients and potential future patients.  

Get Ready for Voice Search Technology

Now that almost everyone has at least one smart device in their home, marketers in the know are starting to think about how to be ahead of the game when it comes to voice searching. 50% of all searches will be voice searches by 2020, according to comScore.

So how do you prepare for this new trend? Of course, big money brands like Nestlé and Tide are making entire sections of their website that you can interact with using your voice. The rest of us can still get ahead of the curve by writing website content (including blog posts) in a more conversational tone, since these are the words people are going to “search” using their voice.

Think about the words you would use to search for your services, then make sure those words and phrases show up in your content. Just remember not to go overboard. It’s still super important that your words sound natural.

Do you have questions about these (or any other) dental marketing strategies?

The soiree squad is here to help! You can reach out to us on Instagram or contact us directly with your questions anytime!

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Podcasts have become a part of our daily routine here at dental soiree HQ. They can be a great way to kickstart your day, or turn your commute into something more meaningful! Today we’ll be sharing our favorite podcasts that get our creative juices flowing!

dental soiree // garyvee

The GaryVee Audio Experience

Typically when you think of business podcasts, you probably think it will be long, dry, & boring. The GaryVee Audio Experience is anything but dry & boring. The episodes cover a lot of information quickly, which makes it easy to listen to without zoning out.

GaryVee talks about all things business; everything from how to get your business up and running, what to do when you’re struggling to make things work, and how to make career changes. You name it, he’ll talk about it!

dental soiree // being boss

Being Boss

Emily Thompson and Kathleen Shannon, the hosts of Being Boss, are the small business & side hustle pros! These ladies share a passion for helping other women succeed by sharing the tales of their past experiences and the lessons they’ve learned.

 They have a wide variety of guests appear on their show, & every single one brings something unique to the table! If you’re need a little pep-talk, these are the ladies to do it!

dental soiree // #inspireconnectgrow

#InspireConnectGrow

The masterminds behind Social Studio Shop just launched their very own podcast, #InspireConnectGrow! Jessica Howell, the host, talks about anything and everything relating to creativity and building a brand online. If you have a question, chances are she has the answer!

Every episode will leave you feeling inspired and motivated!

dental soiree // girlboss

Girlboss Radio

If you live in the social media realm like us, you’ve probably heard a thing or two about Girlboss founded by Sophia Amoruso. In attempt to spread her girl power movement to new audiences, Amoruso started a podcast called, you guessed it, Girlboss where she interviews some of the biggest girlbosses out there!

She’s had guests like Brit Morin, the founder of Brit + Co, Alli Webb, the founder of DryBar, Whitney Wolfe, the founder of Bumble, & so many more on the show!

What are your favorite creative or business podcasts? Let us know! We’re always looking to add to our growing list!

Until next time,
Team Soiree

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