Did you buy yourself a new planner for 2019? There’s nothing like the possibilities that hide in those clean pages, the year just waiting for you to take it by storm. If you’re a person who is naturally drawn to organization, you’d probably really love using a dental marketing content calendar to plan out your social media content for the year!
It might seem like a big task to plan everything out in advance, but you don’t have to do the whole year… you can just take it one month at a time. You’ll be amazed at how much more intentional you can be with your marketing. This almost always translates to better results and a more strategic approach. It helps you use social media as a tool rather than just a place you hurriedly upload photos and updates to.
What is a Dental Marketing Content Calendar?
You’re probably wondering what exactly we mean by a dental marketing content calendar. There are no hard and fast rules about what this has to be. It can be any kind of calendar, planner, or even a spreadsheet that you use to plan out your social media content.
First, you’ll want to decide how often you want to post. A lot of dental practices find the most success by posting daily, but if that’s overwhelming for you to start with, consider posting three times a week (maybe Monday, Wednesday, and Friday).
Next, take a look at upcoming holidays and special events. Plan content around those things first. Then, think about services you want to highlight. Then, fill in the gaps with educational content, behind the scenes photos, or just some fun, lighthearted posts that will make people want to follow your feed.
Creating the Content
Once you have everything planned out for the month, you’ll need to actually create the content. You’ll need eye-catching imagery and some great copy to go with it. This is by far the most time-consuming part, and you’ll want to do your best to stay on top of the social media trends that come and go so you can see the biggest return on your efforts. We have some super fun courses that specifically made for dentists over at The Soiree Suite. They will help you get all the information you need quickly so you can start rocking your social media!
Also, if you need help with imagery, you might want to check out Soiree Stock. This is our styled stock photography membership site that is loaded with gorgeous images that are ideal for dental practices. All you have to do is download the images you like, write a caption to go with them, and post. We have seasonal and holiday-themed images, dental images, and a whole bunch of other categories that will make setting up your dental marketing content calendar a breeze!
Staying On Track
Probably the most difficult part of all of this will be staying on track. As a dentist myself, I know how busy life can get and if we’re honest, social media is probably the first thing to get tossed to the side — especially if you’re also raising a family and have a busy schedule outside the office!
The dental marketing content calendar will help you streamline your work, but using tools like Planoly or Later to upload content ahead of time and schedule it in advance is a great way to be more hands off with your marketing. Your content will still stream when you want it to, but you won’t have to be there hitting the “post” button every single time.
We also think it’s ideal to sit down once a month and batch out all your work for the next month. It might take a few hours, but then you don’t have to think about your social media content again for a whole month! Batch working is honestly the most efficient way to work, and we believe social media is important enough to dedicate a few hours per month to.
No Time? You Can Outsource!
Does this all seem impossible? If your schedule simply doesn’t allow for regular social media updates, you can absolutely outsource it! If you decide to go this route, we encourage you to choose someone who understands the dental industry. This will be a major advantage when it comes to turning followers into patients.
The Dental Soiree team is experienced when it comes to getting you a gorgeous and effective social media presence that perfectly fits your brand and personality. We have several packages based on the services you need help with the most! You can contact us by filling out this short form and we will be in contact with you shortly to discuss details and answer your questions!