A big part of both branding and marketing is storytelling. Your practice has a unique story that makes it different from the dental practice three blocks over. You would never say that Coca-Cola and Pepsi are the same or Starbucks and Dunkin Donuts, right? 

Because they tell such specific stories about their brands, the second you see that trademark red from a Coke can or walk past a Starbucks and get a whiff of that signature smell, you just know what brand you’re being exposed to.

Storytelling goes beyond just the colors you choose for your logo. It goes beyond a mission statement. The stories you tell contain your why, your culture, and your values. 

It doesn’t have to be complicated. With a little bit of work upfront, you can get your team on board and pretty soon, everyone will be working together to tell the story of your practice. A strong story equals a strong brand, and a strong brand creates excited, loyal patients.

Let’s Get Started!

If you’ve never intentionally created stories for your brand, the first thing you’ll want to do is determine what it is your practice stands for. 

When you think of TOMS shoes, you probably think of the “one for one” program they have. You probably can guess what Ben & Jerry’s values even without reading the “values” page on their website. Think about the things your practice holds dear. It doesn’t have to be about charity or politics or anything like that. Start by thinking about these four questions:

  • Your Purpose: Why do you exist in your community?
  • Your Vision: What does the future of your brand look like?
  • Your Mission: How are you going to create that future?
  • Your Values: Who are you and what do you hold in esteem?

Time to Bring in the Team!

Once you have given these questions some serious thought, you’re ready to pull in your team. Schedule a fun meeting (maybe something in the afternoon, when everyone is a little more creative and awake) and share your thoughts with the team. 

Ask for their input. What do they honestly think about the purpose, vision, mission, and values of the practice? Allow them to speak freely without fear. This is where real growth comes from, and if your team feels heard, they’ll be MUCH more invested in the story of your practice. 

At the end of the meeting, be sure to thank everyone for their feedback and ask them to each come up with one creative way to tell the story of your brand to current and future patients. Give them a due date, maybe at a follow-up meeting a week later. 

Create Some Content

Now that your team is bringing their great ideas to the table, it’s time to create some content! Create videos of your team members sharing their own story, the story of the practice, or the story of a patient that experienced your values first-hand. 

Create some social media content that specifically addresses your vision, mission, values, and purpose. Incorporate the keywords you brainstormed into your captions. Write a blog post centered around your brand’s story and share it on social media and in an email to your current and perspective patients. 

When you involve your team and create a story about your practice that speaks on the larger purpose around the work you do, it will be easy to attract the right people to your practice. Make sure your story is clear, simple, and honest. You’ll be amazed at what this intentional act can do for your brand!


February is here and that means Valentine’s Day is right around the corner! As a dentist, it’s normal to have mixed feelings about this holiday. On the one hand, it’s so wonderful to celebrate love and affection for the people in your life, like your amazing dental practice team members!

On the other hand… All. That. Sugar.

We aren’t saying that you should completely avoid sugar this Valentine’s Day, but chances are, your team members are going to get plenty of that from other people in their lives. We wanted to give you some fun ideas to show your dental practice’s team members that you LOVE them and the hard work they do for you without putting their teeth in any kind of danger.

Serious About Teeth Notebook

How adorable is this notebook? If your team members are anything like mine, a pretty pink notebook is something they’ll go crazy over. This one is from Dental Hygiene Nation, a site that has tons of adorable products for tooth lovers. Check them out here!

Essie Valentine’s Day Nail Polish

Cute nails are mandatory when you’re working in a dental practice! Help your team keep their nails pretty and classy at the same time with this limited edition polish from Essie! You can find a few different shades at Target for just $8.99. Your team will absolutely love this thoughtful gift… and it won’t hurt their teeth at all 😊

Mini Gold Tooth Necklace

There are some real treasures on Etsy, but this itsy bitsy gold tooth charm on a delicate chain really caught my eye. It’s the perfect gift for your dental practice team members because it is so beautiful, yet it doesn’t break the bank.

Conversation Heart Bath Bombs

These almost-too-cute-to-use bath bombs from Anthropologie are the perfect substitute for a sugary treat. They look like the Valentine’s Day candy we know and love, but they’re better because they’re all about helping us relax. Bath bombs are all the rage these days, and these adorable hearts will be your team member’s favorite gift this year.

You still have a few weeks to scoop up some thoughtful gifts for your dental practice’s team members. They work so hard everyday to support you and help you meet your goals. Why not show them a little love on Valentine’s Day with some sweet (but not sugary) treats?


The holidays are right around the corner (cue panic) but if you haven’t thought about what to get your dental practice team yet, don’t worry! We’ve got you covered! Just like last year, we’ve put together some gift ideas for you to consider when it comes to showing appreciation to your team members.

Gift Ideas for Your Dental Practice Team

Dental Practice Team Gifts (1)

It’s time to start thinking ahead to 2019 and what better way to do that than with brand new planners! The beautiful, feminine ones over at Rifle Paper Co. or the trendy cools ones at are sure to be winners with your team!

Dental Practice Team Gifts (2)

When you think of floss, you probably don’t think Cara Cara Orange or Fresh Coconut. Well, now you should! CocoFloss has unique flavored floss that will leave your mouth feeling as fresh as ever! Your dental team will appreciate the fun take on a staple item. Pair a few flavors with a new Sonicare for the ultimate dentist gift ever!

Dental Practice Team Gifts (3)

There’s nothing more relaxing and indulgent than dropping a gigantic bath bomb into a nice warm bathtub and vegging for a few hours. We love the ones from Lush, but you can also find really great ones at Bath & Body Works and Ulta. Pair a few bath bombs with some body wash and face masks and you’ve got a nice self-care bundle that your team will definitely appreciate!

Dental Practice Team Gifts (4)

Once again, Chatbooks makes our end-of-year list! These little books are basically a real life version of your social media photos. All you have to do is create an account, sync it up with your team member’s Instagram or Facebook, and have their treasured photos printed out into a meaningful book that they can cherish forever! Check out their collab with Rifle Paper Co. for the most beautiful books you’ve ever seen.

Don’t forget to watch out for upcoming Black Friday sales! You might be able to snag a couple of these items on sale!

Happy (early) Holidays!