Online marketing is constantly evolving, and something that worked perfectly last year might not work for you this year. It can be so frustrating, but it’s part of the job and reading up on the latest news and advice is key! When it comes to choosing an image for a Facebook ad, this is especially important, because the rules seem to change even faster!

Did you know the image is actually the most important part of your Facebook ad? Images are responsible for 75%-90% of your ad’s performance, according to Consumer Acquisition. Don’t let that overwhelm you, though. A few basic “best practices” can have you feeling confident instead of paralyzed the next time you advertise on Facebook.

Image Size

Facebook recommends that your image be at least 1200 pixels wide but no smaller than 600. Going any smaller than this will result in a pixelated or grainy image which does not reflect well on your brand. They prefer landscape rather than portrait when it comes to orientation.

Color, Color, Color

You’re spending money on your ad, so you want to make sure people actually notice it, right? Choosing the perfect image for a Facebook ad means considering the environment it’s going to live in. If you choose an image that is too similar to Facebook’s colors (mostly white with some blue), it could get totally lost. Consider using images that have bright colors that compliment your brand– think bright pink, orange, red, or turquoise.

Adding Text

While Facebook doesn’t allow ads with a lot of text on the image, you can add a few key words to help entice your audience. When planning your ad design, make sure there’s a logical place to add text that isn’t going to cover up a vital part of your image, then use Facebook’s Text Overlay Tool to make sure you don’t have too much text on your image.

Consider Carousel Ads

When you set up your Facebook Ad, you’ll get to choose from a number of different ad options. Consider going with a carousel ad (the kind with multiple images that is displayed like a slideshow). According to some experts, these ads perform better, and they also give you a chance to feature multiple images. Choose contrasting colors, or play with the sequence element of the ad to get people to stop and take notice!

If you need stylish images for your Facebook ads, we’ve can help! Our sister site, Soiree Stock, offers some very affordable membership options that include unlimited downloads from multiple photo libraries! We even have photos that are specifically geared toward dental professionals! You’ll find exactly what you need, and you won’t have to rely on those boring, cheesy stock photos that are out there… you know the ones we mean!

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