Lights, camera, action! Are you ready to go live on Instagram? Or does the thought of hitting that “live” button give you heart palpitations? We’ve seen great success with our clients who regularly use Instagram Live, and we know that it will be an effective way to promote your dental practice, too!

However, there’s a little more to it than just working up the nerve to hit the button! You have to have something interesting to talk about. Otherwise, why would anyone tune in or stick around to watch your entire stream?

In this blog post, we’re going to give you five fun Instagram Live content ideas you can use to promote your dental practice!

Introduce a new product

There are new dental products hitting the market all the time and your patients and followers want to know how YOU feel about them. After all, you’re the expert. Take one of the new products and do a live video where you outline the claims of the item and then provide your expert insight as to whether those claims are valid and whether you think it’s worth your follower’s time and/or money.

Talk about an industry statistic

As dentists, we know there are shocking stats out there that people just aren’t aware of. Knowling the sometimes scary information about dental care can help people stick to their goals, and getting expert advice from someone who really knows what they’re talking about (that’s you!) can be invaluable. Hook your followers in with a great teaser for your live video, then give them all the info they need to stay healthy when you go live!

Give a behind the scenes tour

People love getting a look behind the scenes! Do an office tour for new patients who haven’t been to your practice before. Go into the breakroom and show people what you’ve stocked the fridge with. Trust me, they love to see things like this! Show them how a piece of equipment works to dispel some of the mystery around a procedure. Pull back the curtain a little bit and let them see the inner workings of your practice and give them a chance to ask questions as you go!

Introduce a new team member

Did you just hire a new team member? Sit down with them for a live video where you introduce them and let them talk a little bit about their life and passions outside of work! It’s a great way to get current patients comfortable with the new employee, and it’s also a fantastic opportunity to reach potential new patients with a more laid-back live video to show off your team’s personality!

Do a Q&A session

If there’s one thing we know for sure, it’s that people have lots of questions about what we do. Answer their questions in a live Q&A session on Instagram Live! You can allow your followers to leave their questions in the comments of a post beforehand, or you can let them drop questions right in the chat during your live stream. If you choose to do the latter, it’s always a good idea to have a few questions prepared in advance that you can answer as you’re waiting for people to participate!

With all of these ideas, don’t forget to build up some anticipation first. Create a few social media posts to promote upcoming video and post them throughout the week leading up to your live stream. It’s a much more effective strategy than just going live and hoping people will show up!

If you feel like you need a little more instruction before jumping in, we have a great mini-course on Instagram Live over on The Soiree Suite. It will teach you everything you need to know to use this tool to promote your dental practice, plus we share our favorite insider tips for rocking your videos and your marketing!

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