Instagram is an absolutely AMAZING resource that can transform the way your dental practice shows up online and reaches new potential patients. This photo sharing social media platform allows practices (and all businesses and brands) to reach new audiences and spread the word about their services. Here are four Instagram hacks you can use to really rock your dental marketing strategy!
The first Instagram hack we want to share is not really a hack at all. It’s just a reminder to be consistent with your posting schedule. Consistency is key on Instagram. In order to be seen by your followers, you should aim to share content every day if possible. The regularity of the content will help your audience grow at a steady pace and keep you one step ahead of the algorithms.
It’s also important to stay consistent with the type of content you’re sharing. As a dental practice, sharing a picture of your family pet may not make the most sense. Keep your content “on brand” by consistently using the same editing styles. Try using the same filter on all your photos. They’ll look more cohesive and when people see them, they’ll know they came from you.
Hashtags are a free tool that you can — and should — use to help spread the word about your practice. They’re like tiny little Instagram hacks that can connect your photo to a network of similar content on the platform.
Let’s say you’re looking for photos pertaining to veneers. You can log onto Instagram, search #veneers and instantly see all the photos that have been shared. More importantly, your potential patients can do this, too.
Hashtags are helpful for people who want to look for content about a specific product or service. If a user is trying to find a dentist in Chicago, they can search #chicagodentist or #chicagodentaloffice to see the practices in the area. Don’t forget to make your posts searchable using relevant hashtags!
Interact Within Your Community
Interacting with your followers on Instagram is important, especially as a dentist. Your Instagram feed can act as a new form of communication between you and your patients. By creating a positive relationship with patients online, they’ll form a sense of loyalty to your practice. The more positive the experience, the more likely they’ll be to continue visiting your practice.
Don’t stop there, though. Interact with other members of your community, like neighboring businesses. People in your geographic area will see this and click through to your page to learn more about this fun dental practice that’s going out of their way to be kind on Instagram!
Sponsored posts are a great way to reach a new audiences in a targeted demographic beyond your established network of followers. Not only could you reach new potential patients, you could also reach people who will help you with free word-of-mouth advertising! Maybe they don’t need a new dentist, but they know someone who does. If your post is engaging enough, they may mention it and voila! New patient!
When setting up a sponsored post, you can decide what kind of audience you would like to reach. For example, if your practice is based in Phoenix, Arizona, you can arrange to have to post reach users in the Phoenix area only. This will get your name out in front of Instagram users who are already living and working in your neighborhood.
Have you tried any of these Instagram hacks? Let us know in the comments section! If you want more information on how to make Instagram work for your practice, we have a course for that. Check out our Instagram course over on The Soiree Suite to get all the details!