Isn’t it really nice when someone gives you a shortcut? It’s especially great if that shortcut ends up saving you time, frustration, and money! If your dream is to become a successful dental marketing maven, you’re probably wondering what things you need to start doing. We understand, and we’d love to help you accomplish that dream!
In this blog, we’re going to go over four of the big things all successful dental marketing mavens do. We hope it helps you as you work toward your big 2019 goals.
#1 – They Create a Plan
Most successful dental marketing strategies involve a good amount of planning your work and working your plan. A content calendar is great for this. You can plan out which days you’re going to post content on which channels, you can map out larger marketing pushes based on seasonal factors, and you can plan launches of new services, programs, and even content series.
When you sit down to come up with a marketing plan, we encourage thinking both short-term and long-term. Get a little more detailed with your monthly calendar, but don’t forget to look ahead. If you’re planning something big in a few months, start working on the marketing now. This will help prevent a stressful situation later, and lead to much better results.
#2 – They Measure Analytics
What good is a plan if you don’t know whether it worked? Be sure to keep a careful eye on your analytics. Look at spikes (both positive and negative) and try to pinpoint the reason behind them. Adjust your plan constantly based on what you find.
Just because you’ve mapped out what you want to do doesn’t mean you have to be married to it, especially if you’re seeing that something isn’t working. Successful dental marketing mavens don’t waste time and energy on strategies that aren’t showing good results.
#3 – They Create Content (Almost Obsessively)
All too often, we see dental practices that connect all of their social media accounts so that when they post to one channel, it automatically posts everywhere else at the same time. It might be saving time, but that content isn’t optimized for the other platforms, and it’s probably not going to perform well.
Take the time to create different versions of your content for different platforms, consistently post to your blog (it’s one of the best ways to build SEO and rank higher in search engine searches) and send emails to your list. Creating content your patients and potential future patients want to see is the best way to find success.
#4 – They Engage
Hitting “post” on your latest piece of content may feel like the end of the story, but it’s not. Social media is social, and if you’re not checking back to engage with people who comment on your posts or send you messages, you are going to get left behind pretty quickly.
People prefer to interact with brands that engage. Not only that, social media algorithms favor accounts that have good engagement and will show your content to more people, both in and out of your network. It takes a little bit of time, but it’s worth it!
Do you have questions about building a successful dental marketing strategy? The team of mavens at Dental Soiree would be more than happy to help; just click here to send us a message!