Instagram can be an amazing platform to express your creativity and personal interests. We’ve all seen the food accounts sharing the most delicious dishes around town and the fashion bloggers sharing their best outfits on a daily basis. But Instagram can also be used as a helpful tool to spread the word about your business!
Here are a few ways Instagram can transform your dental practice!
Engage with a Different Audience
Instagram can help you and your practice reach new audiences. The majority of Instagram users are between 18 and 29 years old, a relatively younger audience than social platforms like Facebook. Instagram allows you to communicate with a group of people that may not see your ads in the newspaper or through their insurance provider.
If you are continually growing your following on Instagram, you will see this reflect in your practice’s business. By having a prominent social media presence, the word will spread about your practice! When patients can get to know you and your team online, they will form some brand loyalty. When it comes time to visit the dentist, they will remember the practice they’ve seen all over Instagram.
Give Patients a Behind the Scenes Look at Your Practice (But Try To Avoid the Gory Stuff!)
Posting behind the scenes content can be a great way to show patients that there are in fact personalities behind all the dental technicalities. Users love feeling like they are seeing things that are exclusive. This can also help make them feel more comfortable while visiting the office and receiving treatment!
Just try to avoid sharing the gross stuff — that could actually scare people away!
By growing your following on Instagram, you open yourself up to a multitude networking opportunities. You can engage and form relationships with fellow dentists on the platform. This can also be a great way to get to know local businesses around your practice. In doing so, you can create a sense of community in your area, which can lead to an increase in business.
How has Instagram helped your dental practice? Let us know!
Until next time,