A Dental Professionals Guide On Combatting Social Media Fears
As a dental professional, you know how important social media can be for your practice. You also know that it can also be a scary thing. You have no idea what people will see or say about your business on social media. You’re afraid people will judge you. You’re afraid people won’t even respond to you. Your fears about social media are completely normal. There’s a fair amount of pressure to succeed and perform well. That’s why many business owners stay away from it. And that’s why you need to face your fears and build a successful social media presence. Continue through today’s show notes of episode 47 from the Dental Confidential podcast to learn how to face your fears on social media!
Learning What Your Social Media Fears Are
The first step in facing your fears is learning what your social media fears are. This will help you focus your efforts and make sure you’re taking the right steps. Here are some of the most common fears of dentists when they’re first starting to use social media:
- Not having enough followers – This is one of the top fears because it’s so common. More than 60% of business owners are so focused on how many followers they have that they never really start using it for business. You’re going to have to set aside your fear of having too many followers. Your ultimate goal is to grow your following organically. And to begin attracting patients locally.
- Not knowing what to post – This is one of the most common fears. And there’s a reason for that. Unless you really study what it takes to succeed on social media, you’re going to have a hard time figuring it out. You need to make sure you have a basic understanding of how to use social media for business. Explore our course Get Social School to never hesitate about what to post, ever again.
- Failing to engage with your audience – If you don’t engage with your audience, they’re going to ignore you. And that’s not going to lead to success. You need to make sure you’re posting regular updates and engaging with your followers and patients online. That’s how you’re going to get them to care about what you have to say and bring more patients to your chair.
Define Your Goals
The first step to growing a successful social media presence is to define your goals. What do you want your social media presence to look like? What do you want your followers and patients to know about you and your brand and practice? Why are you doing this? Write down your goals and review them regularly to stay focused on your goals.
Build a Simple Strategy
Next, create a basic strategy for building your social media presence. What do you want to post on social media? When do you want to post it? Is there an ideal audience you’re trying to reach? While you can post anything you want on social media, there are some best practices to follow. Follow these tips and your social media strategy will be simple, yet effective.
- Post frequently – Keeping up with social media can be overwhelming. While you might feel like you have to post every day, you don’t. Post often. Post multiple times a day, especially in the morning. – Keeping up with social media can be overwhelming. While you might feel like you have to post every day, you don’t.
- Post often. Post multiple times a day, especially in the morning. Post consistently – Don’t post your content one day, then not post it again until the next day. Post consistently. Post your content multiple times throughout the day. This will help build a consistent following, as well as give people enough time to respond to your posts. – Don’t post your content one day, then not post it again until the next day.
- Post consistently. Post your content multiple times throughout the day. This will help build a consistent following, as well as give people enough time to respond to your posts. Post audiences – Don’t just post content to your followers. You want followers, but you want followers who are interested in your content. Post to your audiences as well.
- Engage – Don’t just post and forget about it. Encourage your followers to respond to your posts. Ask questions. Respond to questions. Encourage discussion.
Now that you have a basic strategy, it’s time to gather research. Gather any social media statistics that might help you succeed. What do your competitors do? What do your competitors post? What do your ideal followers look like? What do they like? What do they want? What do they respond to?
Engage with Your Patients
As you gather research, you should be engaging with your audience. What does this mean? This means engaging with people in the comments section of your posts. What do you have to say about the comments section on your posts? Do you respond to comments? If not, why not? People love to interact with brands on social media. If you don’t engage with your patients on social media, they’re not going to be interested in you.
Wrapping It Up
Social media is a 24/7/365 type of relationship. Just like customers come to your business every day, you have to be ready to engage with them at any time. In order to have a successful social media presence, you have to post consistently, respond to comments, and be ready to engage with your followers. You have to be ready to answer questions, encourage discussion, and be ready to respond to problems your followers face. If you follow these six tips and build a simple social media strategy, you’ll be on your way to building a successful social media presence. And that means more growth for your business.
It’s natural to have fears around social media. Putting yourself out there can feel scary. But it’s so worth it when you get to connect and find your dream patients online! Tune into episode 47 of Dental Confidential to learn even more about how to face your fears on social media and how to unearth why they are there in the first place.
And if you’re ready to deep dive into learning more about social media, explore Get Social School. Get Social School is our one-stop course where we break down social media for dental professionals and just how to use it to begin attracting more of your dream patients! Explore more of our social media tips right here!