Are you sending emails to your patients as part of your dental marketing strategy? If not, it should be! Social media is great, but there are algorithms that prevent people from seeing your content. Not to mention, there’s so much NOISE online. Your posts are competing with posts from Hollywood celebrities and your follower’s best friends. 

Your emails, on the other hand, will be delivered directly to the people you want to see it. As long as people have given you their email address and consented to receive messages from you, you’re good to go!

However, it takes a little bit of thought and effort to create emails that actually get the results you want. Anyone can send an email, but to send an email that makes you money and fills your appointment book, you need a few pointers. Don’t worry, we’ve got you covered!

First, You Need a Catchy Subject Line!

The number one way you’re going to get people to open your emails is a great subject line. I’m sure you’ve opened emails before based entirely on that little snippet of copy. If it’s enticing, funny, appealing, or unexpected, your email will stand out and get opened. Easier said than done, though, right?

Not really. It might take a little bit of time to brainstorm a winning subject line, but here are a few tips that will make it easier for you:

  • Use words like “Free” or “Urgent” to entice people to open right away.
  • Pique their curiosity with subject lines like “You really want to open this email.”
  • Keep it under 50 characters so it doesn’t get cut off on mobile devices.
  • Personalize the subject line with the recipient’s name. Many email marketing programs make this SUPER easy. 
  • Don’t use clickbait. Be honest about what’s inside the email.
  • Add an emoji once in a while so your email stands out in their inbox. 

Spending a little extra time on the subject line is never a bad idea. Come up with a few options you like, then ask a team member to help you narrow it down!

Now, Make it Look Good

Now that you’ve enticed people to open your email, you need it to look good! Sure, you could just sent a text-based email, but you really want to “wow” people, don’t you? 

It’s super easy to create a branded email header in Canva using some beautiful styled stock photography. We have tons and tons of dental-themed images over at Soiree Stock, and you can find some awesome seasonal options in your brand colors. They’re perfect for emails!

At the bottom of the email, include a headshot of you or a team photo to really connect with people! Use your preferred font and brand colors throughout the email. Make it fun to look at and fun to read, and people will be so much more eager to open your emails in the future. 

Growing Your List

Of course, you can send emails to your patients (as long as they say it’s okay) but you want to work to add non-patients to your list as well. But how do you do that?

First, you need to give people something VALUABLE in exchange for their email list. Maybe you want to create a checklist or eBook or discount in exchange for people’s email address. Add an opt-in form to your website and Facebook page. Doing this isn’t too difficult, but if you’re not tech savvy, ask your website designer for help. 

Don’t forget about in-person events! The next time you attend a Chamber of Commerce event or fundraiser, put out a clipboard and collect email addresses! Make sure you entice people with a giveaway or coupon. 

There’s lots of ways to get new email subscribers, and if you send those people GREAT emails, there’s a good chance you can turn them into patients. You got this!

Want to get some email templates that you can customize and use for your own practice? Check out our “Three of the Most Useful Email Templates for Dentists” blog post. In just an hour or so, you can have three effective messages to send to your patients. Just make sure they’ve consented to receive emails from you and you’re good to go!