Why Planning Content Ahead Of Time Is Key For Social Media
When it comes to promoting your dental practice, there are many different strategies that you can use. Some patients are more likely to see your advertisements than others, and you need to know which social media sites your potential patients are frequenting. You could spend hours every day logging into different social media sites, or you could invest time in planning your content so that you’re able to promote your dental practice effectively and efficiently. Peak in-office visibility and patient engagement through social media marketing. Keeping up with the latest trends, checking in on your dental practice and interacting with patients, patients and other interested parties on social media sites is almost instantaneous for patients. They can post, comment, share and follow at any time of the day or night. Your posts need to be there and visible, too, in case they want to share it with their friends and followers.
What is Considered Social Media Content?
Social media marketing is simply using social media to promote your dental practice. With the explosion of popularity of social media, dental practices Social media content is any photos, videos, or other materials you post to social media sites. This can be anything from photos of your dental office and staff to the latest dental blog posts and articles, or even videos of your everyday life and encounters with patients. The purpose of this content is to grab the attention of potential patients and other interested parties, and it needs to be useful and relevant to the audience you’re targeting.
Why is Social Media Marketing important?
Social media improves online visibility and presence, which leads to more online reviews, more website traffic and more conversions. With more online visibility, more patients will be able to find your dental office. Online visibility is essential for dentists to keep up with the latest dental industry news and trends, and stay on top of best practices in online marketing. Online visibility will help you increase your brand recognition, which gives you the opportunity to be found by more potential patients, who might choose your practice based on their familiarity with your name and logo.
Plan your Social Media Content Beforehand
Create specific posts and make sure they have a specific message. You can do this by using keywords that describe the services or products you offer or the type of patients you typically see. You can also add hashtags for each post so that people can easily search for it using the hashtag. If a potential patient posts something about their dental needs on social media, add it to your post. Use images and videos when possible. Images are the most shared type of content on social media, and are also the most likely to be re-shared. Videos are one of the most shared types of content on social media, but they are also among the most expensive to produce. Try to post your content at times when the most people will see it. Ideally, your posts should be posted at times when your target audience is online and awake. For example, if you are a practice in the morning lunchtime rush period, you should post your content when this time period is happening so that it will be visible by your target audience.
Use Pictures and Vibrant Color
People are drawn to the visual. Whether it’s your office décor, chairs, tables or your dental equipment, you want to make sure it’s captivating. People also process visuals faster than they do text, so make sure any photos you use are clear, crisp and easy to understand. The same goes for your social media posts. Use bright, colorful images that are high-quality and easy on the eyes. This will grab the attention of your audience right off the bat, and make them want to click on your social media posts and learn more about your practice. A lot of people are attracted to the vibrant and cheerful colors that dentists use in the office, so make sure you show these colors off in your posts. You also want to make sure that your posts aren’t cluttered, and are easy to read and understand.
Give Feedback and Communicate with Patients
With every post you make, you can add a comment box for your patients to leave you feedback. This also gives you the opportunity to stay in touch with your patients, especially if you have a patient retention program in place. If you’re using social media to promote your dental practice, it’s important to be consistent. Consistent social media posting will help you to build a strong following for your dental practice online. People will become accustomed to seeing your posts and interacting with your practice online if you are consistent with your posts.
Bottom line
As you can see, there are many ways that social media can be used to promote your dental practice. That’s why planning your social media content ahead of time and having a strategy is so important. With so many people on social media, it’s important to make sure your dental practice is on these sites and found by your audience. Boost your online presence by using social media marketing, and you will see the difference in the number of patients who visit your office.
If you are interested in learning more about planning your social media content, then explore our signature course Get Social School. With Get Social School, we break down all of the key elements inside social media and how to grow it into a strategy and creative patient magnet for your practice. Learn not just how to plan your social media content calendar but what to fill it with as well! Click here to explore if Get Social School is the perfect next steps for your practice or explore one of our other many programs that can take your dental practice marketing to the next level!
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