Instagram is an amazing resource that can transform the way businesses market themselves online. The photo sharing platform allows businesses to reach new audiences and spread the word about their services.
Here are 4 ways to improve your Instagram strategy to benefit your practice!
Consistency is key on Instagram. It’s important to stay in front of your audience. In order to do so, you should be updating your profile frequently. To truly grow your following, it’s important to post daily. The regularity of the content will help your audience grow at a steady pace. Get to know your audience, and pay attention to your engagement. Services like Iconosquare can tell you exactly what time you should post to receive the most interactions.
It’s also important to stay consistent with the type of content you’re sharing. As a dental office, sharing a picture of your family pet may not make the most sense. Keep your content on brand by consistently using the same editing styles. By using the same filter on all your photos, they’ll instantly fit together and look more cohesive.
Hashtags will help spread the word about your business. They can connect your photo to a network of similar content on the platform.
Let’s say you’re looking for photos pertaining to veneers. You can log onto Instagram, search #veneers, and instantly you’ll be able to see all the photos that have been shared.
Hashtags are helpful for consumers looking for a specific product or service. If a user is trying to find a dentist in Chicago, they can search #chicagodentist or #chicagodentaloffice to see the practices in the area.
Interact with your Community
Interacting with your followers on Instagram is important, especially as a dentist. Your Instagram can act as a new form of communication between patients and their doctor. By creating a positive relationship with patients online, they’ll form a sense of loyalty to your practice. The more positive the experience, the more likely they’ll be to continue visiting your practice.
Sponsored ads can be a great way to reach a new audiences in a targeted demographic. This can be helpful for dentists in many ways. When setting up a sponsored post, you can decide what kind of audience you would like to reach. If your practice is based in Phoenix, Arizona, you should arrange to have to post reach users in the Phoenix area. This will get your name out in front of users right in your neighborhood.
Have you seen an impact on your business through Instagram? Let us know!
Until next time,