What does Instagram have to do with running a dental practice? In this day and age, Instagram is one of the biggest platforms used by consumers. So, it should have quite a lot to do with your dental practice! Social media marketing for dentists has been around some time, but the importance of it is only increasing. To foster relationships with current patients, attract patients in your community, and increase brand visibility your dental practice should be using Instagram for social media marketing.
Today, we’ll share some Instagram post ideas for dentists.
Dental Tips & Tricks
Educating your current and future patients is a great way to use your Instagram platform. By sharing educational and engaging content, you can position yourself as a credible and trusted leader in dentistry.
Instagram for now, has a huge focus on video content, and this is the perfect way to appeal to the algorithm.
Meet the Team
One of the best Instagram post ideas is a team introduction. Make your dental office feel more personable and welcoming by sharing content about each team member. You can share a photo of the team member and a brief bio or you could create a short video. Ask your team members to share a few photos that they are comfortable with so you can share a bit more about them.
Try some fun facts or quirky faves!
Transformations
It is obvious that people want to see what your dental office can really do! Transformation photos and videos are a great way to give your audience a realistic view of your work. Patients really do enjoy seeing before and after content. You can also use it to promote certain services you offer.
A classic before and after photo will do wonders. Don’t forget that you can add multiple photos and videos in one post on IG (a carousel). You can always add photos of the “in-between” to show more of your process.
Videos can be extremely powerful for transformations. Take a “first look” video, showing how your patient reacts to their new smile.
fun Instagram Reels
Using more video in your feed will help you stand out. What types of videos you create for your practice is up to you. You can share product videos, brand storytelling videos, vlogs, or Q&As.
Instagram reels allows users to create short videos up to 90 seconds long. You can add different audio, effects, and other attention-grabbing elements, then share them on your feed.
behind the scenes
Your patients and future patients love behind-the-scenes content. It creates transparency that allows them to feel like they’re getting to know the “real” you behind the practice. This ultimately builds trust, and it’s a refreshing change of pace after a stream of smile images.
Another nice bonus? Behind-the-scenes content doesn’t need to be nearly as “organized” and neat as some of your other content.
Get Help with Social Media Marketing
Instagram can be fairly simple, yet powerful. But, it certainly takes time. Time might not be something you have a lot of laying around while running your dental practice.
That’s why dental soiree is here. We have years of experience helping dentists with all of their social media needs, including done-for-you social media management for those who want a more hands off experience or Content Club for those who just want a little help with the actual meat of the content.
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