The day has finally come! We are so excited to finally share our most recent digital makeover for Mint Dental Boutique!
Mint Dental Boutique is not your average dental office. Dr. Saterfiel and her team make a trip to dentist feel like a day at the spa! With everything from aromatherapy towelettes to the option of watching Netflix while receiving treatment, Mint Dental has thought of just about everything.
This client was a little different than our previous projects. In the past, we’ve helped dentists rebrand their already established practices. Dr. Saterfiel contacted us because she was opening a brand spankin’ new practice down in Lafayette, Louisiana and she wanted our help! This was an exciting concept to us, because we could help Dr. Saterfiel build the practice of her dreams from scratch!
Branding
During our first creative meeting with Dr. Saterfiel, she told us she wanted her practice to be fun, feminine, and filled with southern charm (she is based in Louisiana afterall!).
The logo is made up of the signature mint color and a decorative border. This element really gives the logo the southern, preppy look we were going for. It also includes a custom handwritten font that gives the logo the feminine flare. Overall, it’s a pretty simple design, but represents Mint Dental Boutique perfectly!
Website
A strong website is important for a dental office like Mint Dental Boutique, because it can leave a long lasting impression on patients.
On the homepage, we included a mini video that runs on a loop. This unique visual component on the site will catch the attention of every visitor! The signature mint color was carried out through the entire site. We also incorporated two different shades of pink to add a little bit more definition and contrast.
Each page tells a story through the photos and copy. We kept the language upbeat and lighthearted, even when talking about the technicalities of dental services provided. This makes Mint Dental Boutique seem more approachable to patients! There are little details on every page that play into the southern feel of this practice.
Blog
We thought it was important for the Mint Dental Boutique website to contain a blog. Consistent updates on the blog will help with SEO and driving traffic to the site. Plus, it will share valuable information with patients!
A service we offer here at dental soiree is blog content creation. We will help Dr. Saterfiel maintain her blog and update it with posts pertaining to trending dental topics.
Photography
Back in June, the creative team traveled down to Lafayette for a photoshoot with Dr. Saterfiel in her new office! We love doing these photoshoots to capture the personality behind the practice, and we did just that with Mint Dental Boutique.
These photos can be seen all over the newly launched website, but are also helpful for marketing purposes! If Dr. Saterfiel wants to place an ad in the newspaper, she already has content ready to go. They’re also perfect to post on social media!
We could not be happier about how this project with Mint Dental Boutique turned out! Dr. Saterfiel now has a practice that fully represents who she is!
Are you a dental practice in need of a digital makeover? Shoot us an email at hello@dentalsoiree.com!
Until next time,
Team Soiree!
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