Social media is expected to grow above and beyond expectations for 2018. Back in 2016, social media saw massive growth accumulating 1.9 billion mobile users and 2.3 active users worldwide. How crazy, right!? But despite its persistence in mainstream use, social media never stays the same for long. And it shouldn’t. As we know, we tend to get bored and always want something new on the horizon. Each year, we see new, popular platforms, we’re pushed to try new strategies thanks to app updates, and we witness consumer behavior changes. Let’s take a look at what some of the biggest social trends were for 2017.

1. Social Messaging

One of the most common trends that will prevail 2017 is private social messaging. Platforms like Facebook Messenger, Snapchat, and Instagram direct messages.

So how can that help your business? Since your target audience is now shifting to private messaging, you now have to interact with them at the same level. This is the reason why Facebook released Messenger Conversation from Facebook ads.

This allows advertisers to start a new conversation with an ad that you have placed out. Your potential clients are also able to contact you if they have a question or concern. Instant gratification with quick responses will make your customer service stand out even more.


2. Live Video

When Facebook announced Live Video, no one really knew what the point of it was. Why do we need to go live? What advantage would it make on my business? Well come to find out, this is a big opportunity for businesses! Live video allows you to interact with your audience and customers in real-time. It makes it more of an interesting way to see what your followers like to see from you. It’s real-time feedback!

Facebook also announced that it was going to roll out a 360-degree video for live users. Users started sharing their 360 views when hiking, going to concerts, and intriguing vacation spots. Video is the future.  And is not slowing down anytime soon!


3. Snapchat  vs Instagram Stories

Who would have thought that something could almost replace Snapchat!? Well, Instagram Stories came along and did just that. And it’s a very interesting trend! Instagram has a larger audience than Snapchat, as Snapchat is on the younger demographic. We started to see that brands and influencers shifted from using Snapchat as their main platform to Instagram. This drove users to Instagram at a massive level and changed their dynamic. Now how does this help your business? Instagram Insights accounts for Stories metrics (for the last 14 days), whereas Snapchat has very limited analytics, and view counts expire with the story. Snapchat boasts 166M daily active Snapchatters globally, while Instagram announced that 200M daily active IG Stories users.

We can only imagine what 2018 is going to bring us for new social trends. What works best for your business? Let us know in the comments below!

Until next time,