Does it feel like you’re always trying to come up with new ways to attract new patients to your practice? It isn’t easy to convince someone to try a new dentist, and just waiting for them to come to you is out of the question. So how do you find new dental patients?
You’re already on social media, posting about your services, your team, and your passions. This is great, but in order to attract NEW people to your social feeds (people that aren’t already following you) it’s going to take a little creativity.
We have one super fun strategy that you can try to not only connect with your followers in a more meaningful way, but also attract new followers… people that will hopefully turn into new patients for your practice!
Go Live with a Scheduled Q&A Session
Chances are, you have a Facebook or Instagram page for your network marketing business, but when’s the last time you hit that “live” button and connected with your followers in real time? If the answer is “never” or “I can’t remember the last time I did that” it’s about time you scheduled a live Q&A session!
I know it can be intimidating to hit that “live” button — especially at first — but it is so important to show up on your social media pages and interact in real time with the people that have chosen to follow you. These are your current patients, potential future patients, and your true supporters. They’ll be the ones to tell others about what you’re up to and encourage people to follow along, so you definitely need to nurture this audience! Setting aside a half an hour to answer their questions and really connect is a great way to do it.
Leading Up to Going Live
In order for your Q&A to be successful, you’ll want to do a little pre-planning. Let people know you’ll be doing a live stream by posting about it a few days before hand… and again a day before and again the day of. Trust me, people will appreciate the reminders!
Ask your followers to leave their questions in the comments section of your posts so you have time to prepare. Encourage them to tag anyone who has been looking for a new dentist. This is a great way to grow your following and hopefully find new dental patients for your practice!
When the time comes to do your live Q&A, just be authentic and don’t turn it into a “sales pitch” for your practice. People are so quickly turned off anything that sounds salesy. Instead, be likable, engaging, and helpful. This will keep them coming back to your Instagram (and Facebook) posts, Stories, and live videos in the future.
Be sure to thank everyone for coming, answer questions as they come in during the live stream, and save your video so people who weren’t able to attend live can view it. On Instagram, you can save it as a story, and it can be viewed for 24 hours afterward. Make sure you let people know it’s there. Do a “thank you” post and/or story and let people know they can still watch it if they missed out. The more hype you build around it, the more excited people will be, and they’ll feel like they can’t NOT tune in.
Going live on Instagram or Facebook can be scary the first few times you do it, but once you get over that initial nervousness, it’s no big deal! Watch our Instagram page because in the coming weeks, we’ll be doing a super fun Instagram Live challenge that you can participate in if you need more inspiration or ideas!