We’re a few weeks into the new year… how are those goals coming along? Are you still holding strong or did life already get in the way of your ambitious dreams for the new year? For those of you who had goals of really knocking your social media numbers out of the park in 2019, you might be finding that it takes a little more time and effort than you have available. That’s why outsourcing your social media management makes SO much sense!
So often, we shy away from the idea of outsourcing aspects of our business. We think we can just handle it ourselves or train a (often already stretched-too-thin) team member to handle the task. Maybe it works well for a week or two, but then other things come up and soon, the task is forgotten.
If your goal is to find more patients through your Facebook, Twitter, or Instagram channels, we urge you to consider the benefits of outsourcing your social media management!
What to Expect When You Outsource
Sometimes, people are concerned that when they hire someone to handle their social media management, they’re relinquishing all control over the content and the look of their feed. Not the case! The right team will work collaboratively with you, but not in a way that is overly complicated or a drain on your already limited time.
There is an onboarding period that usually lasts a few weeks where you’ll be working more closely with the social media management team. You’ll get a chance to see the content they’ve created and give your feedback. They may work with you to do some custom photography that will be a part of your social strategy. They’ll also need access to all of your brand assets like logos, color codes, and other graphical elements you’d like included in your social media feeds.
After the onboarding period, your role will be much more “hands off” and you’ll mainly focus on overseeing the feeds and providing feedback and guidance as necessary.
Another common concern when it comes to outsourcing social media management is whether the investment will pay off. How will you determine success? What kind of ROI can you expect to see? These are all great questions to ask your potential social media team. Most companies have a set process for delivering analytics and outlining social media success, but the more specific you are about what you expect to see and how you want the information delivered, the better.
Of course, you’ll want to be realistic about your expectations. You aren’t going to be able to increase your followers by tens of thousands without spending a little money on advertising (most likely) and there’s always going to be an ebb and flow to your growth. Even if you lose a few followers or your engagement drops a little bit in the short term, looking at the long-term analytics will show a steadier pattern. If that shows growth, your team is doing something right!
The Soiree Squad is Here to Help!
If you think outsourcing your social media management is the best way you can meet your goals, the Soiree Squad is here to help! In addition to our #famous creative branding photoshoots, we also offer social media management for dental professions who want to grow bigger in 2019! If you’re interested in learning more about this service, you can fill out our contact form and someone will be in touch with you shortly!