By now, most business owners have been exposed to the many reasons why being on Facebook is a good idea. For starters, everyone is on it! It’s the number one social media platform out there. And more than 25 million small businesses, yes that many, are on Facebook today.
But along with all of these well-known reasons for being on Facebook, there are some benefits that still go unnoticed.
Some people think Facebook is strictly a communication platform for personal use. But today it is one of the most effective business tools for helping consumers find the answers they’re looking for!
When you hear a word-of-mouth recommendation, some don’t realize that has always played an important role in helping small businesses reach new customers. It’s the best compliment they receive! But nowadays these peer referrals and recommendations are not just in person, they are now happening online. It’s time to jump on this bandwagon!
Facebook is a low-cost marketing strategy
When planning out your marketing budget, don’t think that it always has to cost a large amount of money. When using marketing tactics that would usually cost thousands of dollars through other sources, it can be used on Facebook for a fraction of the cost. This is ideal for small to medium businesses with a limited marketing budget.
Connecting With Clients Quicker
Instead of waiting for that email or direct message, when having your Messenger feature enabled, it’s an instant connection! The messaging feature can help your practice with an increase in consumer engagement. Since 2015, the number of messages exchanged between businesses and consumers doubled.
If you’re ever on the fence about opening a Facebook Business Page, feel free to contact us with any questions!
Until Next Time,