Digital marketing is evolving faster than ever before, and probably the biggest trend that we see happening across all social media platforms is the shift to video. Not only that, websites that feature videography over still images perform better. One-third of our time online is spent watching videos, and we think that number is just going to keep growing as we get busier and have less time to read long-form copy.
It’s never been easier to show a little glimpse of what happens behind-the-scenes at your business. All you have to do is hop on Facebook or Instagram live! Users love this kind of content and the more regularly you do it, the better results you’ll see.
However, videography doesn’t stop there. Have you considered creating a brand video for your website? This can be a 1-2 minute video that explains who you are, what you’re passionate about, and how you can help your visitor solve a problem.
The Value of Videography for SEO
A professionally created website video can help people quickly understand you, but it can also greatly benefit your SEO (search engine optimization). This determines where your website shows up in a Google search when someone searches for your services. According to socialmediatoday, adding a video to your website can increase your chances of ranking on the first page of Google by 53 times. That’s insane! We wrote a blog post a while back on why SEO matters for dentists. You can click here to read it.
Adding videos to your digital marketing strategy will get you more shares, more likes, more traffic, and more conversions than not having videos. However, quality matters. A lot. A shaky video with poor sound quality and no editing will not do as well as a professional video. It’s one of those things that’s worth the investment, and once you have a great video, you can use it everywhere for years. It’s well worth it, and considering the digital marketing trends we’re seeing, one that you’re probably better off making sooner rather than later.
Great videos don’t have to be forced, stiff, or overly formal. Remember your audience and the platform you’re sharing your videos on. People are on social media to have fun (for the most part) so your video should fit right in. Nobody wants to feel like they’re being sold to, and they certainly don’t want to feel bored. Showcase your fun personality and your excitement, and you’ll be sure to get that engagement you’re looking for on your video.
Check out our brand video below!
We strongly believe there is no better way to tell your story than using your own voice. Custom dental videography does just that and more. We love helping dentists tell stories and speak to their perfect patient through videography.
Our Socialite package includes custom videography with full hair and makeup! It is such a fun day, and we have a blast making these videos for our clients. We also provide photography, branding, a whole new website and a social media strategy that you can start executing right away. To learn more about this package, click here. If you have questions about our videography services, or anything else we offer at Dental Soiree, feel free to contact us. We would love to see what we can do to help your dental practice grow!