Can you believe 2019 is already here? It seems like the years go faster and faster and things change at the speed of light… especially online marketing. It can be so difficult to know where to spend your time and money, especially if marketing is not your primary area of expertise!
We want to share three of the dental marketing trends we’re watching for in 2019. We think focusing on these three areas will get you the most “bang for your buck” when it comes to your dental practice marketing!
You might think we’re crazy to start with email marketing. After all, isn’t email the oldest digital marketing channel there is? Yeah, maybe, but it’s also one of the most effective. As we rely more and more on social media, it can be easy to forget that those followers are simply “borrowed” contacts. They belong to the platform, and if the platform goes (or changes their algorithm again) you might not be able to reach them. With email, your contacts are always your contacts, and when you send something, they get it. Simple as that.
In 2019, we’ll be focusing more on email marketing, and we think you should, too! It doesn’t take a lot of time to create a great email template that you can use over and over again (and tweak if you need to) and you can always test new subject lines and strategies. Don’t be afraid to send more email in 2019!
Videos on Instagram Stories
One thing that we fully expect to be even more popular in 2019 is Instagram Stories! It’s such an easy way to connect with your followers, and they love the chance to get to know the “real” you through these short, easy-to-digest videos. Photos are also popular in Stories, but we have a feeling videos will rise to the top and you’ll see even more of them over the next year!
If you’ve been hesitant to share videos (especially of yourself) on Instagram Stories, make this the year you overcome your fear or reluctance and just hit that video button! Your followers will love the chance to see the more human side of your practice.
Lastly, we’re keeping an eye on chatbots. These started to get popular in 2018, but we think in 2019, even the smallest small businesses (and practices) will start to use them as well. Chatbots are sometimes programmed onto a business’ website and now they’re even being used on social media platforms like inside Facebook’s messenger feature.
Chatbots can help you get your website or social media visitors the information they’re looking for 24/7 so they don’t give up and possibly head over to a competitor. You don’t have to be an expert to create this either. There are lots of easy-to-use programs online!
What do you think will be the biggest dental marketing trend of 2019? Do you think it will be one of the three we listed above… or something totally different? Head on over to our Instagram page and let us know what you think!