When it comes to online marketing, emails often are an afterthought. Sure they’re not as fun as Snapchat or as robust as a landing page or even most blog posts, but they do have a lot of value. However, sitting down to write emails to each of your clients one-by-one is unrealistic. That’s why having a good stash of email templates for dentists is a game-changer.
Email templates allow you to quickly hit the “send” button without spending too much time customizing your message each time. Just save these templates in a place where you can easily copy and paste, and then all you have to do is fill in the placeholders with the relevant information!
Email Template #1 – Cleaning Reminder
The most basic email you can send is the six month cleaning reminder. You might already have a system that automatically emails patients in your system when it’s approaching six months since their last cleaning. If so, that’s great! If not, create a template that your office staff can use to email patients their reminder. Bonus points if you make this email a little more fun and playful than the usual boring reminder email they’re used to getting!
Email Template #2 – Treatment Plan Reminder
Similar to the cleaning reminder, this email template is a great tool to encourage patients to come in and start their treatment plan. This is perfect for patients that have come in and discussed services such as crowns, implants, Invisalign, etc.
A lot of times, our patients will put off these services because they’re not looking forward to the appointment, so a little nudge can be really effective at getting them to book that appointment. Include a button right in the email to your online scheduler, or if you don’t have that, make sure your phone number is front and center so it’s super easy for them.
Email Template #3 – End of Year Benefits Reminder
This is our absolute favorite email template for dentists. Many of our patients end the year with some unused health benefits and we all know, if you don’t use ‘em, you lose ‘em. Send your patients a reminder email a few months before the end of the year to remind them to make the most of their benefits. Remind them of your services or any specials you have going on and encourage them to call for an appointment. This can be a great way to fill up your calendar and keep your patients happy!
Email templates for dentists can be a game-changer, not only for getting patients through your doors, but also for your marketing budget! It costs almost nothing to send an email, and if you have these templates saved and available for your staff, it takes very little time to execute.
Be sure to watch our Instagram page because we’ll be doing an email challenge in the coming weeks and it will be a great way for you to get acquainted (or re-acquainted) with the incredible power of email marketing!