Video marketing isn’t just for big businesses anymore! Using video is a great way to reach potential customers.
We know that consumers are now finding EVERYTHING they need online- why not meet them where they are with videos of YOU!!!
Videos of the interior & exterior of your practice are so great! What a fantastic way to help alleviate some of that anxiety that a potential patient may feel by actually “seeing” your practice before they even step foot inside your doors. Show them what a gorgeous space you’ve created for them. Show them the amenities that you offer them while they choose to be with you & your practice! Help them feel comfortable with your entire practice! It makes a difference, trust us on that one!
Another great idea for videos is creating separate videos on each of the services that you offer. Do you pull wisdom teeth? Doesn’t sound very exciting creating a video about that, but believe it or not, you will definitely win some people over once they’ve seen how you not only educate them on the procedure, but also on the process of pre, during, and post surgery, as well as ALL of the comforts you’ll be providing to them throughout the process. Think videos on whitening, veneers, orthodontia, even on implants. Maybe you’re a dentist specializing in sleep/airway- make a video on that, too!
A video all about you (the dentist) is a GREAT idea!! Let people see that you are human, let them see what is important to YOU (is it family? Sport? Community?) Let them know your WHY… why dentistry over any other career. Additionally, why did you choose the town you’re in? And maybe even why should someone choose to go to your dental practice instead of a different one?
Online video marketing is a new way of creating and using video content strategically across the web to promote your business. Including it in your marketing plan ticks off a lot of boxes. Video is so important for raising brand awareness, generating leads, increasing consumer engagement, and creating enthusiasm for your brand!! Even better…once you publish your video online, it then becomes easily searchable AND shareable across the web, which helps boost your SEO as well!
Another important aspect of your dental practice you can showcase through video is your team culture. You can introduce team members, show celebrations you’ve had at the practice, and just the general positive and caring culture you’ve created with your team! Who wouldn’t want to be a part of that?
We already know that most buying decisions START online. Potential clients are doing their research online BEFORE making decisions. According to Forbes, 90% of customers say online video helps them make buying decisions.
Look at how Instagram has really started incorporating video (reels) into their platform. Go for it!!! You can and SHOULD do this!!! Good luck and get those videos rolling!!! Here’s another dental soiree blog about including videos in your marketing. For a GREAT example of a video, check this out.
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