SEO is a commonly used term in the internet space. Because it’s being thrown around a lot recently, we have been receiving several questions from clients asking “What is SEO?” Today, we’re going to break it down for you, step-by-step.
What is SEO?
SEO stands for Search Engine Optimization. In simple terms, SEO refers to all of the things you do to a site that will place it higher up on a Google search. The closer your practice’s website is to the top, the better. You want people to be able to find your services with ease on search engines. If the website for your practice has great SEO, the traffic towards your practice’s site will increase, and, hopefully, improve business.
“Google’s top 5 results get 75% of the clicks.”
Think of SEO as a little game that you’re playing with Google’s algorithms. The more rules you follow, the higher your site will appear in search results.
Ways to Improve Your SEO
There are a number of things you can do to improve your website’s SEO. For starters, it’s important to…
1. Research Keywords
By researching trending topics, you can ensure that your content aligns with what is popular. If thousands are searching for teeth whitening services, it’s important to showcase what your practice offers in that department. That way, when potential patients are searching, they will see your practice pop up as an option.
2. Improve Website Speed
It’s important that your practice’s site is running quickly. Users don’t have a long attention span, so it’s essential that you can share the necessary information as fast as possible.
3. Include Backlinks
Backlinks refer to links within a webpage that direct the reader to another page. For example, on a page sharing information about Invisalign, be sure to also include a link that can take users to learn more about teeth whitening. This is a service they might be interested in after their Invisalign treatment, so it would be helpful to present that option directly on the webpage. Google favors websites that link various pages on their site.
4. Start a Blog
Including a blog on your practice’s website allows for new information to be consistently added. This regular activity will boost SEO.
BONUS TIP! Refresh and update old blog posts to enhance traffic.
Learn more about starting a blog here.
5. Utilize Meta Tags
A meta tag is a quick snippet describing the website or post. On a search engine, users will decide if they want to visit the site based off of this quick blurb.
These are a few ways to get started in boosting your practice’s SEO! We know, it can seem intimidating! These small steps can change the game for your business.
Have any more questions about SEO? Leave them down below or shoot us an email at firstname.lastname@example.org!
Until next time,