How did you pick the colors in your logo, on your website, and in your signage? Was it just an instinct you had? Maybe you chose your favorite colors, or perhaps you even hired an agency to do your dental branding for you. Either way, your brand colors are communicating something to your patients and potential patients, whether you realize it or not. Most likely, they don’t even realize it… at least not consciously.

What are we talking about? Color psychology studies how colors can relate to human behavior. The theory is that every color has a meaning. Whether or not this is true can be argued, but it is kind of fun to explore what the various colors “mean” or communicate to people.

Let’s go through some of them and you can see what your brand colors may or may not be saying about your dental practice:


Blue often communicates peace, calm, and reliability. It’s also the most common answer when you ask people what their favorite color is! So many brands use blue because it’s a trustworthy color. Companies like the Gap, OralB, Facebook, and Ford all use blue prominently in their branding.


Yellow is the color of sunshine. It’s a happy, optimistic color for many people, but in large doses, it can be overwhelming. It can also be difficult to read. Even though yellow is seen as a very positive color, it can agitate some people, so you want to be careful. Sprinkle it in but maybe don’t infuse too much of it in your branding.


Green is great for brands that have to do with nature or money. It also brings up feelings of growth, good luck, fertility, and health. A lot of banks use green, as well as many health and fitness brands. Green is thought to be calming, which is why performers will sit in a green room before going on stage.


Red captures people’s attention and is often associated with strong emotions like excitement, passion, energy, and even danger. The color red also has been rumored to encourage appetite, which is why you’ll see it used in fast food branding.


Orange is a fun color that communicates creativity and adventure. It’s a great option if you want to grab people’s attention, which is why you’ll see it used on street signs and in construction areas. Brands like Gatorade and The Home Depot use orange, possibly because it’s a more high energy color.


Purple is the color of royalty. It’s often seen as a magical, luxurious, and even powerful color. It’s often used to indicate when something is a premium product or service. It’s not a very common brand color because it’s the shortest frequency of wavelengths that is visible to the human eye, but brands like Hallmark and Cadbury utilize it prominently.

So, do you think there’s anything to color psychology? Do you think your colors are accurately representing your dental practice? We’d love to hear what you think! Join the conversation over on the Dental Soiree Instagram feed or our Facebook page