We had the opportunity to be interviewed by a Marketing major here in Chicago and these questions are actually very important to ask yourself sometimes when writing. May that be for a school paper or even your own personal blog. So we thought we would share what our answers were!
Who is your target audience? How do you write to connect with them?
Dentists or business owners who are searching for a new, unique way to market their business, but by doing so in a unique fashion. They want to stand out. When contacting our clients, we’re very real with them. We don’t put on a ‘pushy sales approach’ persona, as most consulting firms do. We genuinely want to help them succeed and shine in so many ways we know they can.
And social media marketing is one of the BIGGEST marketing strategies out there. So writing is an enormous piece of the puzzle to let your potential clients or customers know what you can offer. We emphasize to have blogs on their websites not only for SEO purposes but to educate.
What is your biggest writing challenge?
Writer’s block is absolutely one. You’re trying to get your thoughts on paper, and sometimes you have so much to say and don’t even know how to begin to say it.Also, I think it is trying to not confuse people, or having them leave feeling confused. Obviously, when they come to you, they are looking for some type of advice or solution. So by having them feel like they accomplished what they were looking for, means you succeeded.
How can you improve your writing?
Once you write the first draft, don’t go right back into it. Take a day, and then go back. And when you feel like you can’t write anymore, simply KEEP writing and see what comes. I feel like it’s one of the best ways to come up with a great story because you have so much to tell and even if you feel like it’s not great content, you could come back and realize it’s a big part of what you’re trying to say.Also, having someone look over your work helps SO much. Getting another point of view and hearing their comments can help you understand what your audience may be wanting to hear.
How does writing in marketing differ from a business message?
Business messages are saying “hey, this is what we do, this is what we offer, and this is how we do it.” Compared to marketing messages, you’re telling them your WHY. Why you love what you do, why you should choose this company or product, and how we can benefit you. You are building a bridge of connection between you and that client before you even speak to them.The intent of both marketing writing and business writing is to provide information that leads to the desired outcome. But when you’re writing for marketing, you’re trying to connect. Communication in marketing is number one.
What writing advice can you offer me?
Speak with your voice! People love to be able to relate to you. They want to feel a connection when reading your work. Just have it be you, your ink, and the paper. Don’t make it sound like writing, instead “Write like you speak.” Pretend you have someone sitting right in front of you.
We hope this was helpful to you all! What are some of your suggestions for writing? Let us now!