instagram

All of our favorite Instagram tips for dentists in one place.


Chances are, you’ve heard some of the recent buzz around Instagram’s new video feature called IGTV. You can now create long-form, vertical video and upload it for your Instagram followers to watch right inside the app, or in the newly launched IGTV app.

It’s easy to have a “wait and see” mentality when it comes to new marketing platforms or social media features. However, the people that get the most benefit from a feature are often the early adapters. I want to make it super easy for you to jump aboard the IGTV wagon and use it to market your dental practice… and I want to make sure it doesn’t take up too much of your time! I know how busy you are right now and the last thing I want to do is overwhelm you with one more thing you have to do.

A Brief Overview of IGTV

IGTV is a lot like YouTube, except rather than being a standalone platform, it’s integrated into Instagram. This is great because you already have an audience on Instagram; you don’t have to start from zero and build followers all over again. IGTV is also different from YouTube because the videos are streamed vertically rather than horizontally. For some people, this is a big deal but it makes sense that they did it this way. It feels more intimate, and it is consistent with how their Stories feature works. Videos uploaded to IGTV can be anywhere from a minute or two all the way up to an hour long.

To access IGTV from the Instagram app, you can tap on the little television icon in the upper right corner. Videos from people you already follow on Instagram will automatically start playing, or you can switch between the For You, Following, Popular, and Continue Watching categories to find other IGTV videos you might like.

Using IGTV for Your Dental Practice

Being able to watch fun videos on Instagram is great, but ultimately, this tool was built for content creation. If you post content on Instagram with the goal to find new patients for your practice, IGTV is definitely something you should consider adding to your marketing plan!

It’s super easy to get started, especially since there’s a good chance you’re already on Instagram. You can use your smartphone to shoot videos, and there’s very little editing that needs to happen, unlike YouTube. While it can be intimidating to get in front of the camera and try something new, if you want to keep growing, you have to hang out where your dream patients are hanging out. Consider sitting down to film a video this week and see what happens! While you may not get the views you’re hoping for right out of the gate, you’ll probably realize it’s easier than you thought and hopefully, you’ll make it part of your consistent marketing strategy. When you’re consistent, you’ll start to see your numbers go up quickly. That’s pretty much the case with any platform.

We’re running an IGTV challenge this week and I hope you’ll join in on the fun! We’re going to have a great time learning our way around the platform together and sharing our success. Be sure to watch our Instagram page for details on the challenge!

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Does it feel like you’re always trying to come up with new ways to attract new patients to your practice? It isn’t easy to convince someone to try a new dentist, and just waiting for them to come to you is out of the question. So how do you find new dental patients?

You’re already on social media, posting about your services, your team, and your passions. This is great, but in order to attract NEW people to your social feeds (people that aren’t already following you) it’s going to take a little creativity.

We have one super fun strategy that you can try to not only connect with your followers in a more meaningful way, but also attract new followers… people that will hopefully turn into new patients for your practice!

Go Live with a Scheduled Q&A Session

Chances are, you have a Facebook or Instagram page for your network marketing business, but when’s the last time you hit that “live” button and connected with your followers in real time? If the answer is “never” or “I can’t remember the last time I did that” it’s about time you scheduled a live Q&A session!

I know it can be intimidating to hit that “live” button — especially at first — but it is so important to show up on your social media pages and interact in real time with the people that have chosen to follow you. These are your current patients, potential future patients, and your true supporters. They’ll be the ones to tell others about what you’re up to and encourage people to follow along, so you definitely need to nurture this audience! Setting aside a half an hour to answer their questions and really connect is a great way to do it.

Leading Up to Going Live

In order for your Q&A to be successful, you’ll want to do a little pre-planning. Let people know you’ll be doing a live stream by posting about it a few days before hand… and again a day before and again the day of. Trust me, people will appreciate the reminders!

Ask your followers to leave their questions in the comments section of your posts so you have time to prepare. Encourage them to tag anyone who has been looking for a new dentist. This is a great way to grow your following and hopefully find new dental patients for your practice!

When the time comes to do your live Q&A, just be authentic and don’t turn it into a “sales pitch” for your practice. People are so quickly turned off anything that sounds salesy. Instead, be likable, engaging, and helpful. This will keep them coming back to your Instagram (and Facebook) posts, Stories, and live videos in the future.

Be sure to thank everyone for coming, answer questions as they come in during the live stream, and save your video so people who weren’t able to attend live can view it. On Instagram, you can save it as a story, and it can be viewed for 24 hours afterward. Make sure you let people know it’s there. Do a “thank you” post and/or story and let people know they can still watch it if they missed out. The more hype you build around it, the more excited people will be, and they’ll feel like they can’t NOT tune in.

Going live on Instagram or Facebook can be scary the first few times you do it, but once you get over that initial nervousness, it’s no big deal! Watch our Instagram page because in the coming weeks, we’ll be doing a super fun Instagram Live challenge that you can participate in if you need more inspiration or ideas! 

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If you’re trying to find more patients online, you’ve probably thought about whether Instagram is a good platform to focus your efforts. It’s become a really popular social media app, especially since it was acquired by Facebook. For dental social media marketing, we think Instagram is a great choice for several big reasons!

Instagram and Dental Social Media Marketing

Yes, Instagram is a photo sharing app, but it’s actually so much more than that. Instagram is a social media platform dedicated to sharing photos and video that dental practices can use to showcase the personality and the people behind brand, educate patients, and market their business.

The first thing you should do is make sure your bio is on point. You only get 250 characters to make sure you’re giving enough information about who you are so people can decide whether or not to follow. You also want to show your fun side a little bit, because Instagram is a social platform and if you’re not there to have fun, you might be missing the point!

In addition to a really great bio and a regular posting routine, there are some best practices that you should know about when to post, how to measure your success, and how to engage with your followers to grow your presence even further. We share more information on these topics in a past blog post. You can check it out here!

The Nitty Gritty of Instagram for Dentists

Of course, the first thing you need to run a great dental social media marketing campaign on Instagram is a killer photo. That’s the biggest chance you have to grab people’s attention. Once you have them, you can use the caption field to share your knowledge, give people some surprising information, or just make them smile. A good dental social media marketing strategy has a mix of approaches in both the caption and the image.

Hashtags are also the big differentiator between Instagram and apps like Facebook or Snapchat. While those platforms are great for other reasons, they are not great when it comes to hashtags. On Instagram, you can use up to 30 hashtags per post. It is important to choose the right ones that will both get you in more people’s feeds and also target the RIGHT people. For some brands, just reaching the most people is a good enough strategy, but for dental social media marketing, it’s so important to get in front of people that can actually become patients (and ambassadors) of your practice.

Going Beyond the Post

Posting regularly is important, and remembering to choose a combination of professional-quality images, intentional captions, and targeted keywords is key. However, that’s not all that Instagram has to offer. We don’t want to overwhelm you if you’re just getting started, but Instagram also has a few other amazing tools like Instagram Stories and IGTV. We will be doing an IGTV challenge in the coming weeks, so please stay tuned to our Instagram page to watch for announcements on that if you’re interested in learning how that amazing tool works!

We’re your girls if you’re interested in learning more about dental social media marketing, including how to make Instagram work for you. We guide you through the process of setup and provide support for all major social media channels. Our media mavens will optimize your digital campaigns and establish a professional and branded social presence online. Let’s chat about your practice and your winning dental social media marketing strategy!

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You might have noticed that we were busy taking quite a few photos the past few months! Well, the wait is over and we’re proud to announce that Soiree Stock is fully launched and LIVE! Cue the champagne toast!

The beginning of Soiree Stock began when we were noticing that majority of dental professionals were using the same branded stock that had no POP to it. And when discussing with our clients what type of look they were looking for when it comes to their social media presence, a handful of our dentists state that they want modern and fun and something that is eye-catching to non-dental followers.

Branding is such an important piece of the process when marketing for your business. What colors to pick out, what font you love, and of course your logo. In this day and age, people are aesthetically driven. Especially on social media where all they really see is photograph after photograph.

Taking a pretty image to share on Instagram is always great – but that hardly scratches the surface of how successful businesses are using styled stock photography! You’re able to spruce up a blog post with styled stock, you can turn your social media pages upside down with having a beautiful layout, and finally, increase the engagement you’ve been waiting for, for your business!

Using stock imagery is giving you new ways to create a cohesive brand with the use of stock imagery. And an image can change and bring your brand to life.

Looking for custom photography that fits your brand? Head over to the Work With Us tab and fill out our form!

We hope you love Soiree Stock and please let us know what types of photos you may be looking for! More desktop layouts? Maybe dental and technology? We’d love to hear your thoughts!

Until next time,

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Designing Instagram Stories templates in Canva is an easy and rewarding tool to add to your social media marketing. Instagram Stories offer businesses a great opportunity to grow brand awareness and reach a higher number of people by taking advantage of one of the fastest-growing social networks. Audiences feel more involved with your company and you are able to build up a buzz and create a fun “behind the scenes” glimpse into your business. Below are a few ways you can use this feature to your advantage:

Post Inspiration For Your Instagram Stories

  • Business announcements
  • Service/Product launches
  • Unboxing of products
  • Patient Education
  • Behind-the-scenes peeks
  • Product demos

 

Once you have a topic in mind, you are going to want to create a great visual to share in your Instagram Story. Canva is an amazing tool that any business owner can easily use to create beautiful designs for their social media marketing. Below we will teach you how you can quickly design Instagram Stories templates in Canva, and how to save it as a template for future use.

8 Easy Steps To Design Your Instagram Stories Templates In Canva

Log into your Canva account on a desktop, then choose the “create a design” option.

Select “Use Custom dimensions” and enter “1080 x 1920” pixels for your dimensions.

Design your Instagram story from scratch (or you can browse Canva’s library of pre-made free and for purchase templates).

Name and save your design as a template (this will make it available to tweak and create future stories in Canva).

When you are finished with your design, download it to your computer and then transfer to your phone or tablet.

Open up your IG story template inside of Instagram Stories.

Add any additional text or designs available in the Stories editor.

Post your story!

 

With a few easy steps you can create Instagram Stories templates in Canva that help you stay current with your followers and keep them coming back for more. And to get you started on the right foot, we have created a free template just for you. Grab yours below!

Snag Your Free Instagram Stories Template For Canva


Still curious how to USE Instagram? Then watch this video:

Grab your free dental hashtag cheatsheet here.

If you’re looking to step up your Instagram strategy, click here!

If you’re wondering how Instagram can benefit your practice, click here!

Until next time,

Team Soiree

 

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Instagram is an amazing social media platform that allows you to connect and engage with your target audience. While this social outlet is heavy on visuals, an often overlooked area of importance is the text content displayed in your Instagram bio. This is the first area people see when landing on your profile and you’ll want to take every advantage to make a great impression. If you have ever wondered how to craft the perfect Instagram bio that increases conversions then this detailed post is for you!

Clear Your Instagram Bio

Since Instagram allows for a limited number of characters, it is best to start with a fresh slate and empty your bio area. And yes, that may mean saying goodbye to your favorite coffee flavor and random emojis! #losethefluff

Know Your Target Audience

Consider who this Instagram account is aimed to target. This will help you to determine their pain points and position yourself as an authority that can offer solutions to their problems.

Not certain what your audience’s pain points are? Learn how to run a survey here.

Who Is This Account For

Make certain the first thing your reader sees is who you are able to help. Be crystal clear so you grow a healthy following of your target audience. For example: if you are a food blogger, it is more beneficial to have 400 foodie followers than 5k home decor lovers.

Our dental soiree account is for dental professionals who want to stop wasting time with stale marketing tactics and grow their social media engagement to book more patients with a branded and creative approach.

What Are Their Main Pain Points

Consider the top struggles of your target audience in relation to services and/or products you offer. Speak to your audience by defining their pain points and addressing them in your Instagram bio.

Our target market struggles with knowing what kind of content to post, when to post, how to grow followers that engage and convert to book appointments. We want to help dental professionals save time in their business, grow followers, and gain patients.

Position Yourself As Their Solution

Who You Are

Now that the reader has resonated with the pain point you mentioned, explain to them who you are to help them better understand how you can help them. There is nothing worse than losing a potential follower just because there was a lack of information provided. Remember that you only have about 10 seconds to make a quick impression to a potential follower!

On our dental soiree profile we get right to the point and let readers know that we are a dental marketing agency.

How Can You Help Them

Let the reader know exactly how you can help them. Leave no room for doubt.

We offer creative social media strategy, content creation, consulting, and website design to improve their brand identity, social media marketing and target the right people. We sum that up by letting readers know that we are a marketing agency disrupting traditional methods.

Humanize Your Account

Connect with your audience and further build their trust. Even just a few playful words can let them know there is a human behind the scenes. Just make sure that the words you use are descriptive and true to your brand.

Provide A Call To Action

Often when we bring on a new social media client, the first thing we will notice about their Instagram bio is they either have a weak or lack of CTA’s. As Neil Patel says:

“One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency.”

A typical profile for an agency may look something like this:

Dental Marketing Agency

Offering:

content creation

website design

social media management

consulting

Our dental soiree profile includes client pain points and a CTA:

 

Include Your Website

Most importantly, do not forget to link your website to your Instagram bio. Ideally your call to action will instruct the reader to click on the link and book, buy, signup, read a post, etc.  If you feel limited by the single url option we highly recommend linktr.ee to share multiple links via your Instagram bio. It is not only easy to use, but free as well!

Bonus Tip – What To Do If You Run Out Of Space

Let’s say you have crafted the perfect Instagram bio on paper and now you’re excitedly typing it into your profile only to find that you have exceeded Instagram’s character limit. What should you do?  The answer: Condense. When appropriate, opt for emojis and netspeak. If you’re still hurting for room, then refine your content until you have condensed the bio down to work within Instagram’s limits.

You’ve set up your bio but still curious how to USE Instagram? Then watch this video:

Grab your free dental hashtag cheatsheet here.

If you’re looking to step up your Instagram strategy, click here!

If you’re wondering how Instagram can benefit your practice, click here!

Until next time,

Team Soiree

 

 

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