instagram

All of our favorite Instagram tips for dentists in one place.


Instagram is an absolutely AMAZING resource that can transform the way your dental practice shows up online and reaches new potential patients. This photo sharing social media platform allows practices (and all businesses and brands) to reach new audiences and spread the word about their services. Here are four Instagram hacks you can use to really rock your dental marketing strategy!

Post Consistently

The first Instagram hack we want to share is not really a hack at all. It’s just a reminder to be consistent with your posting schedule. Consistency is key on Instagram. In order to be seen by your followers, you should aim to share content every day if possible. The regularity of the content will help your audience grow at a steady pace and keep you one step ahead of the algorithms.

It’s also important to stay consistent with the type of content you’re sharing. As a dental practice, sharing a picture of your family pet may not make the most sense. Keep your content “on brand” by consistently using the same editing styles. Try using the same filter on all your photos. They’ll look more cohesive and when people see them, they’ll know they came from you.

Hashtag Properly

Hashtags are a free tool that you can — and should — use to  help spread the word about your practice. They’re like tiny little Instagram hacks that can connect your photo to a network of similar content on the platform.

Let’s say you’re looking for photos pertaining to veneers. You can log onto Instagram, search #veneers and instantly see all the photos that have been shared. More importantly, your potential patients can do this, too.

Hashtags are helpful for people who want to look for content about a specific product or service. If a user is trying to find a dentist in Chicago, they can search #chicagodentist or #chicagodentaloffice to see the practices in the area. Don’t forget to make your posts searchable using relevant hashtags!

Interact Within Your Community

Interacting with your followers on Instagram is important, especially as a dentist. Your Instagram feed can act as a new form of communication between you and your patients. By creating a positive relationship with patients online, they’ll form a sense of loyalty to your practice. The more positive the experience, the more likely they’ll be to continue visiting your practice.

Don’t stop there, though. Interact with other members of your community, like neighboring businesses. People in your geographic area will see this and click through to your page to learn more about this fun dental practice that’s going out of their way to be kind on Instagram!

Sponsored Posts

Sponsored posts are a great way to reach a new audiences in a targeted demographic beyond your established network of followers. Not only could you reach new potential patients, you could also reach people who will help you with free word-of-mouth advertising! Maybe they don’t need a new dentist, but they know someone who does. If your post is engaging enough, they may mention it and voila! New patient!

When setting up a sponsored post, you can decide what kind of audience you would like to reach. For example, if your practice is based in Phoenix, Arizona, you can arrange to have to post reach users in the Phoenix area only. This will get your name out in front of Instagram users who are already living and working in your neighborhood.

Have you tried any of these Instagram hacks? Let us know in the comments section! If you want more information on how to make Instagram work for your practice, we have a course for that. Check out our Instagram course over on The Soiree Suite to get all the details!

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Whether you’re a social media maven (like the team here at Dental Soiree) or you’re just getting started on your dental marketing strategy, you probably know hashtags are those few words preceded by the pound sign (#). But if you’re not that familiar with them, it may seem confusing and you may not want to use them. After all, what do they actually do? Well, the answer is they do A LOT! They are a great way to find like-minded people online, and on many platforms, it’s one of the only ways you have to grow your following.

The hard part isn’t how to use them. We could teach that in a minute or two (and there’s plenty of resources out there already on this topic). We want to help you find the RIGHT hashtags for your dental marketing strategy because that’s 99% of the battle right there.

So here’s our favorite techniques when we need to find the right hashtags for our latest social media post:

#1 – Research in the app

The easiest way to find new hashtags is just to search right in the Instagram app. You can see what hashtags other people in your industry are using and if you tap on a hashtag, Instagram will tell you how many times it’s being used. You don’t want to use too many hashtags that are under 10,000 uses, but you also don’t want to use hashtags that are all in the millions because your post will easily get lost in the shuffle.

Spend some time tapping on hashtags you like to see how they’re performing and make a list. Once you have a good list to pull from, you can use a hashtag tool (see below) to help you make the most of your research!

#2 – Use a hashtag tool

Yes, there are (many) tools out there that exist specifically to help you find the right hashtags for your posts. Our favorite right now is called Display Purposes. We love it because it actually filters out any banned or spammy hashtags so you won’t accidentally use them.

All you have to do is put in a hashtag or two that you know you want to use in the search bar and it will give you up to 30 hashtags that are related to the one(s) you entered. All you have to do is copy and paste the hashtag list into your posts and you’re good to go! It’s best to do this for every post so you have a unique list of hashtags, but if you repeat a list a few times, that’s okay!

#3 – Get creative

At the end of the day, social media is a creative pursuit. If you come up with a clever or witty hashtag, but no one is really using it, who cares? Use it anyway! It will show your followers that you are a creative person with a sense of humor and playfulness. It will make you more human and relatable and that’s what we’re all striving for on social media, anyway!

Likewise, if you come up with a good hashtag that includes your name or your branding, use that and try to use it on every post, too. It’s a great way to make yourself and your posts more searchable since when someone clicks on that hashtag, they’ll easily be able to see more of your great content.

Have questions about hashtags? We can help! We made a course all about Instagram (including an entire section on hashtags) over at The Soiree Suite! This is our little digital classroom where we teach everything we know about marketing and social media. You can check it out here!

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Chances are, you’ve heard some of the recent buzz around Instagram’s new video feature called IGTV. You can now create long-form, vertical video and upload it for your Instagram followers to watch right inside the app, or in the newly launched IGTV app.

It’s easy to have a “wait and see” mentality when it comes to new marketing platforms or social media features. However, the people that get the most benefit from a feature are often the early adapters. I want to make it super easy for you to jump aboard the IGTV wagon and use it to market your dental practice… and I want to make sure it doesn’t take up too much of your time! I know how busy you are right now and the last thing I want to do is overwhelm you with one more thing you have to do.

A Brief Overview of IGTV

IGTV is a lot like YouTube, except rather than being a standalone platform, it’s integrated into Instagram. This is great because you already have an audience on Instagram; you don’t have to start from zero and build followers all over again. IGTV is also different from YouTube because the videos are streamed vertically rather than horizontally. For some people, this is a big deal but it makes sense that they did it this way. It feels more intimate, and it is consistent with how their Stories feature works. Videos uploaded to IGTV can be anywhere from a minute or two all the way up to an hour long.

To access IGTV from the Instagram app, you can tap on the little television icon in the upper right corner. Videos from people you already follow on Instagram will automatically start playing, or you can switch between the For You, Following, Popular, and Continue Watching categories to find other IGTV videos you might like.

Using IGTV for Your Dental Practice

Being able to watch fun videos on Instagram is great, but ultimately, this tool was built for content creation. If you post content on Instagram with the goal to find new patients for your practice, IGTV is definitely something you should consider adding to your marketing plan!

It’s super easy to get started, especially since there’s a good chance you’re already on Instagram. You can use your smartphone to shoot videos, and there’s very little editing that needs to happen, unlike YouTube. While it can be intimidating to get in front of the camera and try something new, if you want to keep growing, you have to hang out where your dream patients are hanging out. Consider sitting down to film a video this week and see what happens! While you may not get the views you’re hoping for right out of the gate, you’ll probably realize it’s easier than you thought and hopefully, you’ll make it part of your consistent marketing strategy. When you’re consistent, you’ll start to see your numbers go up quickly. That’s pretty much the case with any platform.

We’re running an IGTV challenge this week and I hope you’ll join in on the fun! We’re going to have a great time learning our way around the platform together and sharing our success. Be sure to watch our Instagram page for details on the challenge!

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Does it feel like you’re always trying to come up with new ways to attract new patients to your practice? It isn’t easy to convince someone to try a new dentist, and just waiting for them to come to you is out of the question. So how do you find new dental patients?

You’re already on social media, posting about your services, your team, and your passions. This is great, but in order to attract NEW people to your social feeds (people that aren’t already following you) it’s going to take a little creativity.

We have one super fun strategy that you can try to not only connect with your followers in a more meaningful way, but also attract new followers… people that will hopefully turn into new patients for your practice!

Go Live with a Scheduled Q&A Session

Chances are, you have a Facebook or Instagram page for your network marketing business, but when’s the last time you hit that “live” button and connected with your followers in real time? If the answer is “never” or “I can’t remember the last time I did that” it’s about time you scheduled a live Q&A session!

I know it can be intimidating to hit that “live” button — especially at first — but it is so important to show up on your social media pages and interact in real time with the people that have chosen to follow you. These are your current patients, potential future patients, and your true supporters. They’ll be the ones to tell others about what you’re up to and encourage people to follow along, so you definitely need to nurture this audience! Setting aside a half an hour to answer their questions and really connect is a great way to do it.

Leading Up to Going Live

In order for your Q&A to be successful, you’ll want to do a little pre-planning. Let people know you’ll be doing a live stream by posting about it a few days before hand… and again a day before and again the day of. Trust me, people will appreciate the reminders!

Ask your followers to leave their questions in the comments section of your posts so you have time to prepare. Encourage them to tag anyone who has been looking for a new dentist. This is a great way to grow your following and hopefully find new dental patients for your practice!

When the time comes to do your live Q&A, just be authentic and don’t turn it into a “sales pitch” for your practice. People are so quickly turned off anything that sounds salesy. Instead, be likable, engaging, and helpful. This will keep them coming back to your Instagram (and Facebook) posts, Stories, and live videos in the future.

Be sure to thank everyone for coming, answer questions as they come in during the live stream, and save your video so people who weren’t able to attend live can view it. On Instagram, you can save it as a story, and it can be viewed for 24 hours afterward. Make sure you let people know it’s there. Do a “thank you” post and/or story and let people know they can still watch it if they missed out. The more hype you build around it, the more excited people will be, and they’ll feel like they can’t NOT tune in.

Going live on Instagram or Facebook can be scary the first few times you do it, but once you get over that initial nervousness, it’s no big deal! Watch our Instagram page because in the coming weeks, we’ll be doing a super fun Instagram Live challenge that you can participate in if you need more inspiration or ideas! 

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If you’re trying to find more patients online, you’ve probably thought about whether Instagram is a good platform to focus your efforts. It’s become a really popular social media app, especially since it was acquired by Facebook. For dental social media marketing, we think Instagram is a great choice for several big reasons!

Instagram and Dental Social Media Marketing

Yes, Instagram is a photo sharing app, but it’s actually so much more than that. Instagram is a social media platform dedicated to sharing photos and video that dental practices can use to showcase the personality and the people behind brand, educate patients, and market their business.

The first thing you should do is make sure your bio is on point. You only get 250 characters to make sure you’re giving enough information about who you are so people can decide whether or not to follow. You also want to show your fun side a little bit, because Instagram is a social platform and if you’re not there to have fun, you might be missing the point!

In addition to a really great bio and a regular posting routine, there are some best practices that you should know about when to post, how to measure your success, and how to engage with your followers to grow your presence even further. We share more information on these topics in a past blog post. You can check it out here!

The Nitty Gritty of Instagram for Dentists

Of course, the first thing you need to run a great dental social media marketing campaign on Instagram is a killer photo. That’s the biggest chance you have to grab people’s attention. Once you have them, you can use the caption field to share your knowledge, give people some surprising information, or just make them smile. A good dental social media marketing strategy has a mix of approaches in both the caption and the image.

Hashtags are also the big differentiator between Instagram and apps like Facebook or Snapchat. While those platforms are great for other reasons, they are not great when it comes to hashtags. On Instagram, you can use up to 30 hashtags per post. It is important to choose the right ones that will both get you in more people’s feeds and also target the RIGHT people. For some brands, just reaching the most people is a good enough strategy, but for dental social media marketing, it’s so important to get in front of people that can actually become patients (and ambassadors) of your practice.

Going Beyond the Post

Posting regularly is important, and remembering to choose a combination of professional-quality images, intentional captions, and targeted keywords is key. However, that’s not all that Instagram has to offer. We don’t want to overwhelm you if you’re just getting started, but Instagram also has a few other amazing tools like Instagram Stories and IGTV. We will be doing an IGTV challenge in the coming weeks, so please stay tuned to our Instagram page to watch for announcements on that if you’re interested in learning how that amazing tool works!

We’re your girls if you’re interested in learning more about dental social media marketing, including how to make Instagram work for you. We guide you through the process of setup and provide support for all major social media channels. Our media mavens will optimize your digital campaigns and establish a professional and branded social presence online. Let’s chat about your practice and your winning dental social media marketing strategy!

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You might have noticed that we were busy taking quite a few photos the past few months! Well, the wait is over and we’re proud to announce that Soiree Stock is fully launched and LIVE! Cue the champagne toast!

The beginning of Soiree Stock began when we were noticing that majority of dental professionals were using the same branded stock that had no POP to it. And when discussing with our clients what type of look they were looking for when it comes to their social media presence, a handful of our dentists state that they want modern and fun and something that is eye-catching to non-dental followers.

Branding is such an important piece of the process when marketing for your business. What colors to pick out, what font you love, and of course your logo. In this day and age, people are aesthetically driven. Especially on social media where all they really see is photograph after photograph.

Taking a pretty image to share on Instagram is always great – but that hardly scratches the surface of how successful businesses are using styled stock photography! You’re able to spruce up a blog post with styled stock, you can turn your social media pages upside down with having a beautiful layout, and finally, increase the engagement you’ve been waiting for, for your business!

Using stock imagery is giving you new ways to create a cohesive brand with the use of stock imagery. And an image can change and bring your brand to life.

Looking for custom photography that fits your brand? Head over to the Work With Us tab and fill out our form!

We hope you love Soiree Stock and please let us know what types of photos you may be looking for! More desktop layouts? Maybe dental and technology? We’d love to hear your thoughts!

Until next time,

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