Dental Soiree


Marketing a dental practice is not easy. It’s not like you’re running a candy shop or an amusement park. Some people are afraid of the dentist, and for those that aren’t, it’s still not the first place they choose to visit. However, we know that in order to be profitable, we have to get people excited about coming to the dentist — and not just any dentist! We have to make our own dental practice seem the most fun, the most comfortable, and the friendliest place they could choose. That’s where good dental marketing comes in.

If you’re feeling stuck or need a little inspiration when it comes to your dental marketing strategy, check out these TED Talks:

The Little Risks You Can Take to Increase Your Luck

In this TED Talk, educator Tina Seelig shares three (easy) ways we can increase our luck in business. She says, “luck is rarely a lightning strike, isolated and dramatic — it’s much more like the wind, blowing constantly. Catching more of it is easy but not obvious.”

Growing your dental practice is all about taking calculated risks and not all risks are created equal. This talk may change the entire way you look at your professional career.

The Happy Secret to Better Work

Are you happy? It’s kind of a loaded question, but Shawn Achor presents his argument in this TED Talk that being truly happy leads us to do better, more productive work. He says, “75% of your job successes are predicted by your optimism levels, your social support, and your ability to see stress as a challenge instead of as a threat.”

So, can positive psychology help you grow your dental practice? According to Shawn, absolutely it can! Added bonus? He’s surprisingly funny for a researcher 😉

Grit: The Power of Passion and Perseverance

This TED Talk by Angela Lee Duckworth is one of the most popular of all time, and it’s not surprising once you sit down and watch it. In her speech, she talks about why IQ isn’t the only thing separating those of us who are successful and those of us who tend to struggle.

Grit is the key factor when it comes to defining who is the most successful. What is grit? It’s passion and perseverance for long-term goals. When it comes to marketing, this is important because some things take a long time and a lot of consistency before you see results. Do you have what it takes to see your goals through even when it takes a long time?

Good dental marketing comes down to sharing thoughts, ideas, and knowledge. Everything you put out into the world should have the goal of connecting with your current and future patients; you want them to see you as someone they can trust and turn to for help. Have these talks inspired you? If you have questions about marketing your practice, please feel free to contact the Dental Soiree team!

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If you’re anything like the team here at Dental Soiree, you spend a good amount of time on your phone! There’s no way around it. These things run our lives… everything from our calendar to our banking account to our travel itinerary is on our smartphones. Being connected is important not just for staying in touch and on top of our busy lives. It’s also a great tool to help you grow your dental practice.

If you leverage the tech that’s already at your fingertips, you can spend less time trying to accomplish #allthethings and more time doing the few things that really are going to make a difference. At the beginning of 2018, there were 3.8 million apps in the Google Play store and 2 million apps in Apple’s app store. Rather than be overwhelmed by all these options, we encourage you to download the three apps we outline below for the ultimate productivity boost.

Evernote

If you can only download one app, you should definitely choose Evernote! If you’re like me, your mind is running a mile a minute and ideas are always flowing. Evernote is the best way to capture your lightning when it strikes. This app keeps all your thoughts in an organized, easily searchable platform.

The best features of Evernote come in the labeling and categorizing aspects. You can easily keep your blog ideas separate from your dinner party planning notes or your ongoing list of hot new places for drinks. Get started with Evernote for free and upgrade to Pro or Premium based on your needs.

Canva

Now that you’ve captured all your ideas with Evernote, it’s time to make them POP! Of course, we’re passionate about attention-grabbing images, and Canva makes it easy to create your own with simple drag-and-drop functionality. You can use your Canva graphics on social media, and even in your freebies, eBooks, or emails. It can be overwhelming at first, but start small and you’ll get the hang of it quickly.

Smart, stylish templates take the guesswork out of creating the perfect post, and with the numerous fonts available, you can choose the perfect look for your brand. You may be using Canva to increase your efficiency, but the true upside is not sacrificing style. All the handy options they provide allows you to remain consistent in content and message. I call that a huge win!

Buffer

Being consistently present on social media and in your potential patient’s feeds is vitally important. It can be time consuming, though. Buffer is a great option to manage all your social media accounts from one site. See who is locked on your thread, determine what type of posts get your target audience excited, and watch your followers grow.

When you want to show up online as an ever-present social media guru, Buffer is the app you need. You can schedule content so you’re showing up even when you’re spending time with your family or at the gym. Does your most recent blog post need some attention? Post it to all your accounts at once in Buffer!

At the end of the day, working to grow your dental practice and make sure it’s successful should be your number one goal. These apps help streamline and improve your efficiency so you can grow your dental practice without sacrificing your sanity.

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Does it feel like you’re always trying to come up with new ways to attract new patients to your practice? It isn’t easy to convince someone to try a new dentist, and just waiting for them to come to you is out of the question. So how do you find new dental patients?

You’re already on social media, posting about your services, your team, and your passions. This is great, but in order to attract NEW people to your social feeds (people that aren’t already following you) it’s going to take a little creativity.

We have one super fun strategy that you can try to not only connect with your followers in a more meaningful way, but also attract new followers… people that will hopefully turn into new patients for your practice!

Go Live with a Scheduled Q&A Session

Chances are, you have a Facebook or Instagram page for your network marketing business, but when’s the last time you hit that “live” button and connected with your followers in real time? If the answer is “never” or “I can’t remember the last time I did that” it’s about time you scheduled a live Q&A session!

I know it can be intimidating to hit that “live” button — especially at first — but it is so important to show up on your social media pages and interact in real time with the people that have chosen to follow you. These are your current patients, potential future patients, and your true supporters. They’ll be the ones to tell others about what you’re up to and encourage people to follow along, so you definitely need to nurture this audience! Setting aside a half an hour to answer their questions and really connect is a great way to do it.

Leading Up to Going Live

In order for your Q&A to be successful, you’ll want to do a little pre-planning. Let people know you’ll be doing a live stream by posting about it a few days before hand… and again a day before and again the day of. Trust me, people will appreciate the reminders!

Ask your followers to leave their questions in the comments section of your posts so you have time to prepare. Encourage them to tag anyone who has been looking for a new dentist. This is a great way to grow your following and hopefully find new dental patients for your practice!

When the time comes to do your live Q&A, just be authentic and don’t turn it into a “sales pitch” for your practice. People are so quickly turned off anything that sounds salesy. Instead, be likable, engaging, and helpful. This will keep them coming back to your Instagram (and Facebook) posts, Stories, and live videos in the future.

Be sure to thank everyone for coming, answer questions as they come in during the live stream, and save your video so people who weren’t able to attend live can view it. On Instagram, you can save it as a story, and it can be viewed for 24 hours afterward. Make sure you let people know it’s there. Do a “thank you” post and/or story and let people know they can still watch it if they missed out. The more hype you build around it, the more excited people will be, and they’ll feel like they can’t NOT tune in.

Going live on Instagram or Facebook can be scary the first few times you do it, but once you get over that initial nervousness, it’s no big deal! Watch our Instagram page because in the coming weeks, we’ll be doing a super fun Instagram Live challenge that you can participate in if you need more inspiration or ideas! 

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If I were to ask you what kind of content your dental practice marketing plan should include, “photos of myself” probably wouldn’t be the first thing out of your mouth. You might not even think it’s worth listing at all. So many dentists think marketing their practice has very little to do with who they are as a person. However, what may be missing from your marketing — and what could very well be standing in the way of the growth you want to see — is that personal touch.

People are drawn to the people they know, like, and trust. Because you can’t physically get out and meet every potential patient, social media is your primary way to do this! So, rather than thinking it’s a little vain to share a photo of yourself, think of it as a way to connect with other humans who want to know more about you. Content creation sessions are a great way to get tons of unique branded content you can use as part of your digital marketing strategy!

How Unique Branded Content Leads to More Conversions

Think about it; if you were to refer a friend to your doctor or chiropractor or fitness trainer, you wouldn’t just talk about their top-of-the-line equipment or their techniques. You would probably talk about how that person makes you feel, and what makes them different from other people you’ve seen in the past. You’d talk about the real human things about them that make them special.

Unique branded content helps highlight your personality, style, and approach to life and business. It is so important to included content like this into your overall dental practice marketing plan because without it, you’re just another business. When you showcase who you are as a person, people are going to take notice and start talking to you, getting to know you better, and listening to what else you have to say. It doesn’t take much to turn an Instagram scroller into an actual patient when you take the time to make a real connection.

So What Exactly is a Content Creation Session?

We specialize in completely customized content creation sessions, and we have a blast doing it. Our Socialite package is ideal for those wanting to really kickstart (or overhaul) their dental practice marketing. We’ll spend a full day together in Chicago, snapping photos in front of stunning murals and cool backdrops that we’ll scout and coordinate beforehand. We’ll go shopping for props that speak to your brand and personality, and our team of professional photographers and videographers will make sure you get the highest quality content possible. We even have professional hair and makeup artists on hand as well as a professional stylist to help you select the perfect outfits to wear!

We take the time to get to know you and your practice beforehand so we can prepare and come into the content creation session with specific goals that make sense for your marketing strategy. We’ll give you so many amazing content and advertising ideas, you’ll return to your dental practice feeling energized and eager to implement everything you’ve learned.

Every content creation session begins with a consultation call where you’ll get a chance to talk to Dr. Emery about your specific goals, and you can go over anything that’s been standing in your way when it comes to your dental practice marketing strategy. To set up a call and learn more about how a content creation session can benefit your practice, just shoot us a message!

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Chances are, you’ve run into a bot while using Facebook Messenger already. So many businesses are using bots to interact with both potential and current customers on Facebook and it makes sense. 80% of adults and 91% of teens using messaging apps every day, so it was only a matter of time before the traffic became too large to manage without some kind of automation.

Is this something you’ve considered implementing? Have you wondered whether bots can help grow your dental practice? Let’s dive in a little further…

How Facebook Messenger Bots Work

You might think you have to be one of those “techy” people to be able to successfully use a bot, but there are actually a lot of companies out there that create user-friendly tools and programs so people like you and me can easily get a bot set up and running.

Sometimes, bots are used to reach out to a targeted demographic to announce a sale or special offer. Sometimes, the bot acts more as like an assistant, helping people that have reached out via Messenger with a question or request.

For example, I’ve seen a hair salon use a Messenger bot to guide a potential customer through the process of booking an appointment. When I saw this, it clicked that this is definitely a great way for a dental practice to utilize this technology, too. Available dates and times are displayed for the customer (or patient), and once a time slot is selected, it would be removed from availability. The bot can even send an appointment reminder via Messenger. Pretty cool, right?

Share a Special Offer

One of the more popular bots out there, ManyChat, boasts an 80% open rate when it comes to their Facebook Messenger marketing service. If you want to promote a special offer or new service, this is definitely something to consider. It does take a little more effort to set something like this up, though.

You would need to have a list of people that are interested in hearing about your services, kind of like an email list. You would them put them into this bot “funnel” while of course giving them the option to opt out at any time. Unlike email, you don’t have to worry about your messages getting lost in a promotions or spam folder, and you don’t have to agonize over the perfect subject line. Just craft the message and let the bot handle everything else!

Will Bots Help Grow Your Dental Practice?

There are over 1.3 billion Facebook Messenger users (as of December 2017) and 30,000 bots already handling all kinds of tasks for businesses. There’s no reason why this tech can’t help you grow your dental practice, especially if you feel like you’re losing perspective patients because you’re too busy to respond to everyone’s inquiries.

Some have free trials of low monthly rates, so there’s little to no risk involved with trying it out. You never know, it could end up becoming a super effective part of your social media strategy!

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I think we can all agree, social media is pretty huge right now. A digital presence is something that you absolutely need to have in order to stay competitive these days, and for many busy practices, this means finding an agency that can handle the work that comes with developing a good dental marketing plan.

However, you’re probably wondering what you need to look for in a good digital marketing agency. Can you use any local marketing firm? Or is it best to look for an agency that specializes in dental marketing specifically?

Working With Local Marketing Firms

Local marketing firms are great because they know the area you work in. They already know what kind of reputation and following you have in the community, and they can speak to your services if they’re patients of yours (or they know someone who is). This kind of insider knowledge of your practice is helpful, but it certainly isn’t the end all, be all when it comes to finding a marketing agency that can help you accomplish your big picture goals.

If one of your goals is to stand out from your competition, a local marketing firm may not be the best choice for you. If you work with a marketing team that has very little knowledge of the dental industry, the first thing they’re going to do is look and see what everyone else is doing. You don’t want that. You want to pave your own path and attract people with out-of-the-box social media posts that make dental care exciting and insta-worthy!

Are Dental Marketing Agencies Even a Thing?

Yes! We would know because that’s exactly who we are. Dental Soiree specializes in digital marketing strategies for dental practices. We know that dental marketing is more than just listing off the services you provide and then doing the old rinse and repeat month after month. Finding new patients requires a little bit of creativity (okay, quite a bit of creativity) and a true understanding of the challenges facing dental practices.

I don’t think it’s biased to say that having an intimate knowledge of dental marketing is crucial when it comes to knowing how to create a digital strategy that is a balance of fun and informative. We know what works because we’ve been doing it for our own dental practice for years. We have worked with other dental clients to build their following and get new patients through their doors. It’s that kind of experience and results that make dental marketing agencies like ours a little extra special.

At Dental Soiree, you’ll find a talented dental marketing team ready to work their magic for you. We want to help you elevate your brand by showcasing what you do differently and by highlighting your fun personality with branded photoshoots and social strategies that stand out!

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