Dental Soiree


Running a small business is a practice in flexibility, resourcefulness, and moxie. For a business owner, it can feel like these skills are sometimes just as important as the skills you’re marketing to your clients!

It can be so easy to fall behind on your task list or feel out of touch with your team. You’re a busy person, and there’s only so many hours in the day! However, productivity tools are there to help you run your business more smoothly and effectively, without having to dedicate more of your brain power or valuable time.

I want to share three of the “must-have” productivity tools I use with my team every single day to work smarter, not harder. Honestly, I wouldn’t be able to reach my goals if it weren’t for these tools, and the best part? They all have free versions that you can try out to see if they’re going to work for you before investing any of your valuable resources into them!

#1 – Trello

Trello is a visual planning tool that allows you to work alongside your team to lay out every task and procedure you have. I have boards set up for every website, every project, and every client we work with. Everything is super organized, which means my team can go in and find anything they need on their own, which means no more emailing back and forth!

When you set up a board, you can create lists, and each list can contain task cards that you can easily move around. For example, on my Dental Soiree “Editorial” board, I have several different ideas for blog posts in my “Brain Dump” list. When I write one of these posts, I can move the card to the “Drafted” list. Once it’s reviewed and gets images, I can move it to the “Reviewed for Publication” list and then to the “Scheduled” list once it’s been uploaded and scheduled.

Trello is one of those productivity tools that makes it so easy for everyone on the team to work together, even if they’re spread out all across the country. It helps us cut down on phone calls and emails, and frees us up to just do the work that matters!

#2 – Voxer

When you have a team of people all working together to handle the multitude of tasks that go into running a small business, communication is SO important. If you’re not updating each other on the status of projects, team goals, and new leads, you can expect that things will fall through the cracks.

However, because everyone is so busy, and not always in the same building or even the same city, it can be difficult to meet on a regular basis. If we’re being honest, meetings aren’t always the best use of everyone’s time, though there is a time and place for them, for sure! The rest of the time, you just need a quick way to connect on the go, and that’s why I love Voxer. It’s an app that you install on your smartphone that actually works just like a walkie-talkie. If I have an idea or update for one of my team members, I can just hop into Voxer, and let it fly!

Typing in’t always easy, especially when you’re walking or trying to multitask. I love sending messages, photos, and even my location using this handy free app, and I ask everyone who joins my team to download it onto their phone, too.

#3 – Hootsuite

There are so many social media management platforms out there these days, but I love Hootsuite because it handles EVERYTHING. There are great tools out there that are specific to Instagram or Facebook, but when I can find a tool that does it all, I’m all in.

Hootsuite can manage your social media profiles (the free version allows you to manage up to three different accounts) and schedule posts in advance so they can stream out automatically. They also offer analytics to see which posts were the most effective. If you have members of your team that help manage your social media, you need a tool like Hootsuite. Everyone can work collaboratively and see what’s already been posted and scheduled. It’s a must-have in my book.

When you’re busy running a business, getting even a little bit of your time back can make a huge difference. Chances are, you have a team because you know one person can’t do it all. Using productivity tools is another great (and inexpensive) way to stretch your capacities even further without having to sacrifice anything. In fact, they’ll probably uplevel your business once you and your team get over the initial learning curve.

If you need help managing your digital marketing strategy, please reach out to us. We’d love to help you create more meaningful connections with the people you genuinely want to connect with. We offer personalized packages so you can get exactly what you need, and nothing you don’t.

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You might have noticed that we were busy taking quite a few photos the past few months! Well, the wait is over and we’re proud to announce that Soiree Stock is fully launched and LIVE! Cue the champagne toast!

The beginning of Soiree Stock began when we were noticing that majority of dental professionals were using the same branded stock that had no POP to it. And when discussing with our clients what type of look they were looking for when it comes to their social media presence, a handful of our dentists state that they want modern and fun and something that is eye-catching to non-dental followers.

Branding is such an important piece of the process when marketing for your business. What colors to pick out, what font you love, and of course your logo. In this day and age, people are aesthetically driven. Especially on social media where all they really see is photograph after photograph.

Taking a pretty image to share on Instagram is always great – but that hardly scratches the surface of how successful businesses are using styled stock photography! You’re able to spruce up a blog post with styled stock, you can turn your social media pages upside down with having a beautiful layout, and finally, increase the engagement you’ve been waiting for, for your business!

Using stock imagery is giving you new ways to create a cohesive brand with the use of stock imagery. And an image can change and bring your brand to life.

Looking for custom photography that fits your brand? Head over to the Work With Us tab and fill out our form!

We hope you love Soiree Stock and please let us know what types of photos you may be looking for! More desktop layouts? Maybe dental and technology? We’d love to hear your thoughts!

Until next time,

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What an AMAZING weekend we had in North Carolina with Dr. Meenal Patel and her entire team at Preston Dental Loft.

A little background on Dr. Patel – Dr. Meenal Patel graduated magna cum laude with a Bachelor of Science (BS) in Nutritional Sciences at the University of Florida. She then continued on to earn her Doctor of Dental Medicine (DMD) degree at the University of Florida College of Dentistry. She then went on to receive post-graduate training at the University of North Carolina at Chapel Hill in the Advanced Education in General Dentistry (AEGD) residency program. Let’s just say this woman is amazing!

She also gives back to her community as she is involved with different organizations around North Carolina. When speaking to Dr. Patel, she mentioned that her love for North Carolina grows every day and how excited she is to practice is such a lovely area.

Now, how about a little behind the scenes action from our shoot!?

The weather was more than perfection and everyone was so energetic and ready to shoot!

We started our day off with hair and makeup for Dr. Patel to get camera ready. When working with our doctors, we make them feel like on top of the world because this is THEIR DAY! We even had a client state that it felt like her wedding day all over again. We won’t deny that!

After picking out outfits, we headed out to Raleigh to some super fun walls that we researched. First up, the cougar wall. This wall was SO fun. Between the beautiful roses, to the stripes, and of course the giant cougar on the wall, Dr. Patel looked stunning for her first shots! Take a look below!

We then traveled to another wall that had some great colored stripes that would match her aqua palette for her practice.

And we can’t have a dental photoshoot without some fun EMOJI balloons! With that right pop of her pink dress, it turned out amazing!

And to end our amazing day with Dr. Patel, we took some beautiful shots at her practice and ended with a champagne toast!

Stay tuned for more behind the scenes content! And if you or someone you know needs a dentist in Cary or Raleigh, North Carolina – Dr. Patel is the one!! You can reach her office at (919)-467-6111.

Until next time,

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Social media marketing is going to change your dental practice for the better. The ability to drive traffic to your practice’s website, reach new customers, and build lasting relationships with patients will only benefit your business.

Here are the reasons your practice should be active on social media!

Drives Traffic to your Practice’s Website

Social media is the best way to drive traffic to your practice’s website. The more active your practice is on social platforms, the more activity there is on your profile. If users are interested in your business, they’ll have the ability to go straight to your practice’s website to learn more about what you offer.

Reach New Customers

Social media users often treat platforms such as Facebook like a search engine. If your practice is utilizing these sites to their fullest extent, you can attract new customers.

Make sure to take advantage of the sponsored posts and ads platforms offer. These can help spread the word about your practice in an inexpensive way.

Build Relationships

Active social media profiles help open up a new line of communication between patients and your practice. It’s important to make yourself (or someone at your practice) available to answer questions that patients submit online. This will help patients feel more connected to the practice.

In the event of an emergency, you have the ability to give your patient sound advice until they are able to come into the office to get it resolved. Activity like this will only increase the level of trust between the patient and the practice.

Check out our posts all about Pinterest marketing and social media calendars to fill your social media craving!

Until next time,

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The dental soiree team is back in the city from an amazing trip this past weekend in Los Angeles! They attended Create & Cultivate a creative conference. It was filled with amazing female speakers (take a look below) that gave us eye-opening mentor sessions and met so many incredible attendees that were full of empowerment, hustle, talent, and FUN!

We had a full day crash course basically on how to be the best we can be, and start that blog we always wanted. Or maybe it was that podcast you’ve been dying to release but have been too scared? Among the different panels were women from all different businesses who pretty much told us one thing: be authentic. 

Create & Cultivate is a movement for women looking to create & cultivate the career of their dreams. – Create & Cultivate

At Create & Cultivate we met so many other talented women, all while learning tips and tricks from some of the best in the business. While attending, we were exposed to an impactful one-day program full of some of the best workshops, eye-opening mentor sessions, as well as some of the yummiest cocktails, to die for pop-up shops, endless gift bags, and so much more.

We were then introduced to WorkParty.

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A motion that empowers women that are pushing for a new meaning to their work, on their own terms. Here at dental soiree, we absolutely fell in love at first sight with this motto. CEO Jaclyn Johnson is releasing her WorkParty book soon and we cannot wait to get our hands on it!! You should probably go pre-order as well here.

We are still in awe of some of the Keynote Speakers we got to see this weekend. We heard from Lauren Conrad and Hannah Skvarla from The Little Market, an online fair trade shop that has some of the most beautiful handmade goods made by artisans around the world.

Lauri in front of The Little Market Pop Up Shop!

Lauren Conrad & Hannah Skvarla

Chrissy Teigen was also there to really emphasis on why it’s so important to be authentic with your brand! She also let us in on a little secret that she’ll be releasing a new line with Target soon.

Chrissy Teigen

And last but of course, one of the biggest female social media icons ever, Kim Kardashian. She spoke about how she balances family with work, and how she has always had a passion for business. She went into detail about how small her team is due to how hard it is to find the right people that will get it done.

Kim Kardashian

We will absolutely be back next year, and we encourage you all to as well! It is an experience that you will always have with you because it doesn’t matter what line of business you are in, there is something there for everyone!

Until next time,

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We often get questions from clients related to blogging and if they should start a blog on their practice’s website. We’ll get questions like…

“Should my practice have a blog?”

“How will a blog benefit my practice?”

“What even is a blog?”

These are all valid questions, and today, we’ll be answering all of them for you!

Why Your Dental Practice Needs A Blog // Dental Soiree

What is a blog?

Essentially a blog is a website (or portion of a website) that is regularly updated with posts containing information on a variety of topics. For a dental practice, posts could pertain to dental hygiene, different services you may provide, introducing your staff, etc.

Should my practice have a blog?

Yes! 100% yes! Creating content on your site on a regular basis will benefit your site’s traffic! It is an opportunity to inform patients on certain key questions or topics that your patients may have.

How will a blog benefit my practice?

Including a blog on your practice’s website will benefit your business in a couple different ways. For starters, it will provide valuable information to your patients. If you write posts that contain important information regarding teeth whitening or oral care, you can help your patients learn about their teeth and how they should be caring for them. Providing useful information will show patients you know what you’re talking about and will boost your credibility.

A well-maintained blog will also help with SEO. Producing helpful content that users are actively searching for will help your website appear on search engine inquiries. The more traffic you have on your site, the more likely you are to turn those visitors into customers.

Are you convinced yet? 

Creating a blog can benefit your practice in more ways than you may have originally thought!

Happy blogging!

Until next time,

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