MEET DR. JESSICA EMERY
I’m Dr. Jessica Emery and I get it. I know you work HARD in your practice and feel like you can’t add anything else to your plate.
I was that way, too.
About 13 years ago, I started my own fee-for-service dental practice in the highly saturated market of Chicago. My practice wasn’t listed on dental insurance plans, so it was up to me to find my own patients.
Over the years, I’ve learned that great branding, consistent blogging, and a social media strategy are key to growing a successful practice on auto-pilot.
Today, I am proud to say that I ran a seven-figure practice while working less than 24 hours per week… and I want to help you do the same!
You don’t have to hustle to build a successful practice.
Dr Jessica Emery
Research shows that people spend an average of 2 1/2 hours on social media platforms each day.
There’s a change happening in the dental industry that has nothing to do with health care. It has to do with how we as dentists attract new patients to our practices. In the past, referrals were by far the best way to grow your patient pool, but these days, prospective patients are checking practices out online and on social media before making a decision.
It takes courage and humility to pivot and change the way you look at things, but the evidence is overwhelming and the truth is that the future of dental marketing has already arrived. It’s clear that social media isn’t going anywhere, and Instagram is getting more popular by the day. As dentists, we need to seize this amazing opportunity to insert ourselves into the conversation and connect with people in an authentic and memorable way. It’s essential that dentists remain relevant during this tidal wave of change; they need to learn to embrace marketing, branding, and most importantly, storytelling. Dentists must be able to connect with people in their community on an emotional level outside the walls of the practice. The best way to do this is to use consistent and intentional branding to tell their story so people can get to know, like, and trust them.
Like everything else in life, we have a choice when it comes to all that we do. If you’re still sending out mailers to people who are looking for free cleanings and x-rays, and that’s attracting your ideal patients, then keep doing it. Marketing is not a one-size-fits-all game. But if you want to attract patients who truly value you because they love who you are, the comfort your practice provides, your amazing team, and of course your awesome services, then there’s no better way to showcase it than on Instagram!
I had a vision for my brand from day one, and I chose to embrace social media when no other dentist in my community did. The consequence of this choice has shaped my entire career. While I still love dentistry, I felt a calling to serve dentists who are struggling to stand out in an ever-competitive market. I now run DENTAL SOIREE TO HELP dentists step into their brand and showcase their amazing stories through the powerful lens of social media—specifically Instagram!
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