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How to Write Emails to Your Patients That Get Results!
Are you sending emails to your patients as part of your dental marketing strategy? If not, it should be! Social media is great, but there are algorithms that prevent people from seeing your content. Not to mention, there’s so much NOISE online. Your posts are...
Storytelling & Getting Your Team on Board
A big part of both branding and marketing is storytelling. Your practice has a unique story that makes it different from the dental practice three blocks over. You would never say that Coca-Cola and Pepsi are the same or Starbucks and Dunkin Donuts, right? Because...
Promoting Your Dental Practice is as Easy as 1-2-3
Promoting your dental practice on social media is not nearly as simple as it seems, is it? Sure, it’s easy for an artisan ice cream shop to get all the likes and comments in the world but a dentist? That’s a whole other story. It’s hard to get people excited about...
Do Dentists Need a Personal Brand to Succeed?
According to Wikipedia, personal branding is, “the practice of marketing people and their careers as brands.” You probably know many people with personal brands: Seth Godin, Kylie Jenner, and of course, Oprah Winfrey. Sometimes we get asked by dentists whether they...
Make Your Dental Blog Look Polished With Styled Stock Photography
Blogging is a big part of dental marketing, but most dentists we talk to either haven't blogged in a while, or they only post something when they think of it, usually quickly and without too much thought. However, a blog is a necessity when it comes to dental...
What Your Brand Colors Say About Your Dental Practice
How did you pick the colors in your logo, on your website, and in your signage? Was it just an instinct you had? Maybe you chose your favorite colors, or perhaps you even hired an agency to do your dental branding for you. Either way, your brand colors are...
Three Easy Ways to Improve Your Local SEO Ranking
If you’re like any other dental professional ever, one of your main goals when it comes to online marketing is ranking higher in Google. It’s no secret that most patients will choose one of the top few results they see when they type “family dentist near me” or...
What Does Starbucks Have to Do with Your Dental Marketing Strategy?
Who doesn’t love Starbucks? We are obsessed with their coffee, and so is everyone else on earth! USA Today reports that 4 million coffee drinks are ordered daily, and 60 million customers are served each week. On average, we visit the chain six times a month, though...
Three Common Dental Branding Mistakes to Avoid
We don’t like to be negative, but when it comes to dental branding, we do see a good amount of mistakes being made. We’re not blaming anyone! It’s hard to keep up with the changing trends and it’s equally hard to make time to tackle even the smallest tasks related to...
Why Hashtags are Part of an Effective Dental Marketing Strategy
Whether you love them or hate them, there’s no denying the power of the hashtag. Posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag, so if you want to get more likes on Instagram and get on the Instagram Explore page...
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At dental soiree you’ll find a talented team of social media mavens, digital strategists & creative thinkers ready to work their magic for you.
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