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Do Dentists Need a Personal Brand to Succeed?

Do Dentists Need a Personal Brand to Succeed?

According to Wikipedia, personal branding is, “the practice of marketing people and their careers as brands.” You probably know many people with personal brands: Seth Godin, Kylie Jenner, and of course, Oprah Winfrey. Sometimes we get asked by dentists whether they...

Three Common Dental Branding Mistakes to Avoid

Three Common Dental Branding Mistakes to Avoid

We don’t like to be negative, but when it comes to dental branding, we do see a good amount of mistakes being made. We’re not blaming anyone! It’s hard to keep up with the changing trends and it’s equally hard to make time to tackle even the smallest tasks related to...