Learning How to Create Content That Last For Your Dental Practice
Today’s digital world is constantly buzzing with new content. From daily articles to videos, new content is being created at an exponential rate. The only problem is, most dentists don’t have time to read, watch, or listen to every new piece of content. But, there are ways to repurpose content to build your dental practice. Repurposing content is a strategy used to harness the value of content that you already have within your practice. Repurposing content is a strategy used to harness the value of content that you already have within your practice. When content within your dental practice is no longer useful or relevant, you can repurpose it to meet your current and future needs. Here are some tips on how to repurpose content in your dental practice.
What is Repurposing?
Repurposing content is taking a piece of digital content and using it for a new purpose within your practice. It can be as simple as turning a blog post into an e-newsletter, or as complex as creating entire new websites. You can even create and repurpose content for social media purposes- this is our favorite! The key to repurposing content is being able to recognize when content is no longer being used effectively in your practice.
Why Repurpose Content?
Repurposing content is a wonderful way to save time and energy! When you choose to repurpose content for your dental practice you get to promote your practice more with creating less. This is the goal! Any time during content creation, keep in mind the goal to reuse and repurpose to allow your content to live on. This becomes extremely helpful throughout the year while posting on social media and promoting your dental practice.
Repurpose Content Options
There are a number of different ways you can repurpose your content. The most common repurposing options include turning blog posts into e-newsletters, creating digital products, and creating content for social media. First, blogs are an incredibly valuable content source in your dental practice. However, the majority of dental blogs are focused on providing information rather than being effective business tools. By turning your blog posts into e-newsletters, you have the opportunity to repurpose your content to build your dental practice.
Dental newsletters are an effective way to keep your patients up-to-date on their health and wellness. As new information becomes available, you can incorporate that information into your newsletters, potentially increasing the value of your blog content. E-newsletters are also an easy way for you to stay on top of your dental practice’s operations. You can also take your operating schedule and create custom e-newsletters to send out to your patients, keeping them informed while they are out of town or busy with other obligations.
Digital products are another great option for repurposing blog content. By creating digital products, you can turn your blog posts into tangible benefits for your patients. Popular digital products include e-books, courseware, and free downloads. Creating digital products can help you gain a competitive advantage in your dental practice, while also repurposing content to build your dental practice. By creating digital products, you are taking the content you’ve already written and using it in a new way that benefits your practice.
Lastly, capturing photos around the office and using them year round is a great way to repurpose content for your dental practice. You can do this with team photos, candid behind the scene photos, patient photos and photos of your office and amentities. There are endless options when it comes to content creation around your dental practice! And the best part – you can repurpose it again and again!
Use Smart Content Strategies
When repurposing content, you want to make sure that the content you are using is relevant to your dental practice and useful to your patients. By repurposing content that is relevant to your practice and useful to your patients, you have the opportunity to repurpose content and use it to build your dental practice. Here are some tips to help you repurpose and build your practice. When looking for content to repurpose, you want to be selective about what you choose to repurpose.
You want to repurpose content that is relevant to your dental practice and useful to your patients. Repurposing content should be a creative process. By repurposing content, you want to create something new that benefits your dental practice. You also want to be creative when creating new content as you repurpose content. The easiest way to do this is to brainstorm with your dental team. Repurposing content should be transparent, not secretive.
By being transparent about what you are doing and creating content, you have the opportunity to repurpose content and build your dental practice. By creating content, you want to make sure that it is useful to your patients. Repurposing content should be real, not fake. Repurposing content should be authentic, not scripted. By repurposing content, you want to make sure that it is real, not fake.
Using Content Club To Assist With Repurposing Content
If you’re ready to repurpose content, then look no further. Our signature subscription Content Club is the only place where you can receive new content each month and dive into repurposing it all! Repurpose the 30 photos we send you each month on top of 10 graphics that can be used for your social media Stories. Content Club is the one-stop-shop for receiving new dental themed content to your phone each month to begin promoting your practice and staying consistent on social media.