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Do Dentists Need a Personal Brand to Succeed?

Do Dentists Need a Personal Brand to Succeed?

According to Wikipedia, personal branding is, “the practice of marketing people and their careers as brands.” You probably know many people with personal brands: Seth Godin, Kylie Jenner, and of course, Oprah Winfrey. Sometimes we get asked by dentists whether they...

Starbucks and Your Dental Marketing Strategy

Starbucks and Your Dental Marketing Strategy

Who doesn’t love Starbucks? We are obsessed with their coffee, and so is everyone else on earth! USA Today reports that 4 million coffee drinks are ordered daily, and 60 million customers are served each week. On average, we visit the chain six times a month, though...