As business owners, it’s important to stay up to date on the latest marketing trends. We like to utilize online resources to continually learn about the latest strategies that can take your business to the next level. Lynda.com is our favorite resource to learn just about anything.

Let’s say you want to learn how to properly brand your practice, there’s a course dedicated to small business branding. If you want to learn how to use social media to benefit your business, there are courses on that too. There are even some courses that will give you business advice. Basically what we’re saying is that if you want to learn something, Lynda.com should be your first step!

An added bonus? If you have a premium LinkedIn account, you have free unlimited access to Lynda.com and all of their courses!

Here are a few of our favorite Lynda.com courses to help your business succeed online!

SOCIAL MEDIA MARKETING FOR SMALL BUSINESSES

This course will give you the basic rundown on why social media is essential for your business. The instructor will take the time to explain how to use Facebook, Instagram, and Twitter, while also explaining each of their benefits. The course will also discuss setting a budget and a schedule that will help your business succeed.

PERSONAL BRANDING ON SOCIAL MEDIA

Every business needs a strong brand that customers will recognize anywhere. This course will cover the basics on how to develop a strong brand and how to be consistent across platforms. It will also give some insight on how to grow your social media!

LEARNING ONLINE MARKETING
This course focuses on other aspects on online marketing. It covers everything from creating an effective website to exploring public relations. The instructor will also explain SEO and advertising with search, affiliates, and email.

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Have you taken any of these courses in the past? What are some of your favorite takeaways? Let us know!

Until next time,
Team Soiree