I know it’s a tired old saying at this point, but in order to avoid burnout and more specifically, social media fatigue, you really do have to work smarter and not harder. Sure, you could try to post brand new content every day on all your single social media channels but is that even a good strategy?
I have yet to see any proof that shows that creating new content for each channel pays off. This is why one of my favorite strategies to avoid social media fatigue is repurposing content across my social media channels… and beyond! I’ll explain what I mean.
Repurposing Content 101
If you’re going to put in the work to create a piece of content, you want to make sure it gets SEEN and APPRECIATED. Organic engagement rates are lower than ever because social media sites want to push people to pay money to boost posts and get more engagement. So, if you want to get the views and you don’t want to pay for them, you have to be smart about maximizing your content!
At first, repurposing content might seem like a way to cheat the system, but I promise, it’s not. All you’re doing is reworking your own existing, high-quality content and presenting it in a different form on new channels.
So, I don’t take the exact same photo, copy, and hashtags that I use on Instagram and post it on Twitter, LinkedIn, and Facebook. But, if something performs well on Instagram, I might take the imagery and repost it on Facebook with a different message and maybe one or two hashtags rather than 10 or 12.
Similarly, if I make a TikTok video that is getting engagement, I might repurpose that video content as an Instagram Reel because I know I have a different audience that follows me on Instagram and they might not see the content if I only stream it to my TikTok followers.
Here are some ideas of ways you can start repurposing content today to save yourself from feeling the dreaded social media fatigue!
1 – Repurpose Your Blog Posts
This one is one of my favorites. Your blog posts have some REALLY good nuggets of information in them, and I guarantee that every blog post you have could easily be turned into a dozen different infographics or an awesome TikTok or Reel.
Pull out the best bits of content or a quote and make some branded graphics using Canva. Or, you can create a few slides in Canva that are sized appropriately for Instagram Stories and let people tap through to get your tips!
These are just some ways to repurpose blog content, but let your imagination run wild and come up with some new ways to share the same content.
2 – Screenshot It
This is one of the easiest ways to repurpose your own content. Did you just post a really great tweet? Take a screenshot, crop it, and post it to Instagram with a caption and a few targeted hashtags. Did you get an awesome review on Google? Take a screenshot and share it to Instagram Stories with a cute heart sticker (be sure to white out the person’s last name and any other identifying information).
Don’t let overwhelm prevent you from creating authentic content. Use the tools you already have at your disposal (like that handy screenshot function on your phone) to create great content on the fly!
3 – Revisit Something Again
When you post something on social media, it really is at the mercy of the algorithms. So, if your followers aren’t regularly engaging with your content already, or they don’t pop onto their apps every few hours, they will probably miss your post altogether. If you ever check your analytics, you know that just a small percentage of your followers will see your posts, which I’ll admit, is a bit of a bummer. But, that’s the name of the social media game!
If you spent a lot of time on a really great infographic or video, there’s no shame in sharing it again a few months later. Just pair a new caption with it and if applicable, throw some new hashtags in the mix. Just because you posted it once already doesn’t mean it has to be discarded forever.
Even if someone ends up seeing the same thing twice—or even three times—I promise, they’re not going to unfollow you. In fact, the reminder might be exactly what they need on that day!
4 – Reuse Images and Videos
Is there an image that you love and want to use again in a different way? Put a quote on top of it! This is a great (and super easy) way to get more life out of a photo you really like. Just drop the photo into Canva and play around with overlaying your brand color and then adding text on top of the overlay.
P.S. If you’re a beginner at graphic design, don’t panic. There are lots of templates already in there (just search for “quote” in the templates section) and literally all you have to do is swap out the photo, text, and colors.
You can do something similar with video content you love. Clip it and share a short snippet of the video on your Instagram Stories or on your LinkedIn page. Or, if you’re feeling creative, you can turn your video clip into a fun GIF (we have a mini course that goes over how to do this in the Content Club).
Don’t let those photos and videos you love sit there unused. Give them new life and share them again with your followers!
Now Get Out There & Repurpose Your Content!
I hope this post gave you a lot of ideas in regards to repurposing content for social media. It is one of the best ways I’ve found to avoid social media fatigue because your content can stretch further, which means you can spend less time creating brand new content.
If you want to save even more time, join us in the Content Club! As a member, you get a monthly content bundle that includes 30 images, 30 captions, and 30 hashtag sets that you can just copy, paste, and post. Click here to join this awesome and supportive community!