Dental Soiree

Why We’re Doing a Dental Branding Bootcamp

by Kari Perlewitz | Dec 4, 2019 | Branding, Dental Soiree, Marketing

If you’re following us on social media or signed up to receive our emails, you know that last week, we opened up pre-registration for our new Dental Branding Bootcamp, which is launching in January 2020! We are SO excited to share this incredible bootcamp with the world.

As you probably know, we’ve done mini online courses before, and of course, we’ve done some in-person workshops here in Chicago, but we’ve never done a bootcamp! It’s been on Dr. Emery’s bucket list for YEARS and we are so so so excited that we’re finally going to be launching it in just a few short weeks (as of the time we’re writing this post).

So, why did we want to do this? A few big reasons, actually…

Why Create a Dental Branding Bootcamp?

Reason #1 – Dentists Need All The Materials In One Place

This is the thing we’re most excited about when it comes to the Dental Branded Bootcamp. It’s literally everything you need to run a successful practice. It goes way beyond social media marketing (although that stuff is in there because it’s soooo important). Dr. Emery discusses her tips for having successful and productive team meetings, how to outsource tasks to team members and get great results, how to run a profitable FFS practice, and SO much more.

You don’t want to have to buy a bunch of individual courses or go looking for these materials on the internet, filtering through other people’s blog posts to find the little nuggets of wisdom. We wanted it to be a one stop shop for busy dentists who just want to know what they need to do to attract more patients to their practice.

Reason #2 – Dentists Need To Dive Even Deeper

Like we mentioned above, social media marketing is awesome, but with algorithms changing all the time, it’s becoming clear that we can’t just rely on these free sites to market our dental services. We need to also understand email marketing, blogging, storytelling, video marketing and all of the other avenues of branding that are going to help you meet your goals.

We’ve created social media courses in the past, and we think they’re still super valuable, especially if you struggle with what to post and how to use the apps, but we knew we wanted to dive way deeper. That’s why we created this super intensive, super value-packed branding bootcamp.

Reason #3 – Dentists Need Advice From One Of Their Own

Of course, we’re not the first to create a branding bootcamp. We know that you have options when it comes to learning these things, but here’s the deal: dentists need advice from someone who really gets it. Dentistry is unlike any other industry out there. It is SO important that you learn branding from someone who really knows the ins and outs (and the MANY unique challenges) of running a dental practice.

If you’re going to spend money on this information, you might as well spend it on a bootcamp that was made specifically for dentists, by a dentist. You don’t want to have to do the additional mental work of taking the generic branding advice you get in another bootcamp and trying to make it work for dentistry. We knew there was a need for continuing education on dental branding specifically.

As we continue to run our practices, we’re facing new challenges all the time. It’s important to stay abreast of all of the new technology, techniques, and updates as it relates to dental branding. You can work fewer hours while making more money, you just have to know how to brand and market your practice, and how to create an AMAZING experience for your patients as well as your team.

If this sounds like something you need, we’d love to see you inside the bootcamp! It doesn’t officially launch until January, but you can pre-register anytime by clicking here!

Meet Our Most Popular Dental Marketing Package!

by Dr. Jessica Emery | Feb 21, 2019 | Branding, Dental Soiree, Social Media

At Dental Soiree, we are ALL about getting amazing results for hard-working dentists. We are owned and run by a cosmetic dentist, Dr. Jessica Emery, so we know first-hand how challenging it can be to stand out from the crowd on social media. Dentists are absolutely necessary, but they’re often not the most exciting accounts to follow online. That doesn’t have to be the case! We love creating gorgeous imagery and engaging content for dentists, and our dental marketing packages get great results for our clients!

Our most popular dental marketing package is our Socialite package. This is our full-service creative branding package and it includes a full day photoshoot in Chicago where we create branded photography for your practice! We do your hair and makeup, gather customized props and help you develop a social media strategy. We’ve also traveled to other cities to do photoshoots in some of our clients’ hometowns! It’s so fun to give people the full soiree treatment and deliver several months’ worth of content that they’re able to use to instantly transform their online presence.

So What Do Our Clients Think?

We could talk all day about how much value is included in our Socialite package, but we thought we’d let our happy clients do the talking for us 😊

These are direct quotes from some of the amazing dentists we’ve been lucky to serve in the past few years:

Working with them is one of the best decisions I have made.

“As a busy entrepreneur running a dental office, we have long looked to share who we are as an office to potential clients via social media. Despite the number of dental marketing agencies out there, we haven’t found any that catered to our individuality. Then we found Dr. Emery, the founder of Dental Soireé. They have surpassed our expectations! Their visit to your office and understanding of your office’s vision is so amazing… they really want you to succeed. The whole team is very responsive and you are in constant communication with everyone. They are a pure pleasure to work with – like having an extended family for your practice.”

I would recommend them to everyone!

“Dental Soiree is a group of professional, fun, and innovative people! They really know what they are doing. They helped our business with many tricks of the trade in the social media world. And as we were having a new website created, they helped us with videography and photos that were outstanding!”

Dental Soiree is ahead of its time.

“BEST team ever!!! Unlike every other dental marketing firm out there, Dr. Emery and her team assure all their services are completely customized. They took their time to get to know our practice and we identified specific goals for our marketing plans. I traveled to Chicago for a full day of content creation, with an amazing photographer and videographer. The session also included a professional Stylist and a hair/makeup artist. WHAT A FUN FUN DAY!!! The team took care of every single detail of the day! The team exceeded all my expectations!! Their energy and creative vision inspired me to bring unique advertising ideas back to our team. I feel blessed and truly honored to be part of Dental Soiree’s journey. The experience was unforgettable!!!!”

Let’s Talk About YOUR Dental Marketing Goals!

Want to experience the Socialite dental marketing package for yourself? We’d love to chat about it and create a custom experience for you! You can contact us here and we can have a no-pressure conversation about the investment and timeline for this package.

Happy Holidays from the Dental Soiree Team!

by Dr. Jessica Emery | Dec 24, 2018 | Dental Soiree

Another year is in the books – we made it! We hope the year brought you so much happiness and growth, and that you’re walking away from 2018 with lots of perspective! The Dental Soiree team had a blast this year creating fun, engaging content for our clients and we hope you had a good time watching us do it! We’re so lucky to be able to play all day! What a fun job!

Looking Back on 2018

As you look back on the past year, we hope you had lots of successes and bright moments as you worked hard to grow your practice. It can sometimes feel like a slow process, but it’s the little wins and nuggets of knowledge that you pick up that lead to a big win later on!

Did you set goals for yourself at the beginning of the year? Take some time after the holidays to sit and reflect on those goals. Rather than simply checking to see whether you met the goals you set, consider the experiences and lessons you learned as you worked toward your goals. These will service you for a long time… as long as you take some time to reflect and honor them.

Now Start Looking Ahead

Similarly, after you spend some time thinking about what you wanted to accomplish for 2018, you’ll want to think of some marketing goals for your practice for 2019. Make sure they’re attainable, yet motivating. Additionally, make sure they’re specific so you can easily tell if you’ve met your goal at the end of next year. For example, you might want to increase your new patients by 15% in 2019. This is easy to measure and you can get really creative coming up with lots of new ways to reach your goal.

While we feel goal-setting is super important, we feel rest is even more important. The end of the year is usually a slower time for those of us in the dental industry, which means we can finally take a breath and maybe even a few days off. Don’t feel guilty about doing it – these kind things we do for ourselves are both necessary and critical to our success!

From our team to yours, we hope you have a safe and happy holiday season and that you take some time to reflect on the past and dream about the future. The Dental Soiree team will be here if you need some guidance on setting goals for the new year. We would love to help! You can reach us anytime by filling out this short form.

How a Dental Marketing Agency Can Change Everything

by Dr. Jessica Emery | Dec 3, 2018 | Branding, Dental Soiree

When it comes to hiring an agency to help with your digital marketing, you have a few choices. You can hire a local marketing agency, a digital marketing agency, or a dental marketing agency. What is a dental marketing agency? At Dental Soiree, we’re proud to call ourselves dental marketers and we using our first-hand knowledge of the dental industry to come up with creative content for your social media feeds!

A talented dental marketing agency can do wonders for your practice. They know exactly what it takes to stand out from the crowd and make patients (and future potential patients) eager to come through your doors — not always an easy thing to do considering how most people feel about visiting the dentist!

What Does a Dental Marketing Agency Do?

Dental marketing agencies offer a range of services, but for the most part, they will help you create and execute an online marketing strategy. They may help with content creation (to varying extents) and they may also handle posting content and engaging with followers. Some dental marketing agencies work more on strategy and provide you with a marketing plan and content calendar so you can execute it on your own.

We love creating content, especially creative branded photoshoots! We will storyboard, source props and locations, and tailor the photo session for your brand. You’ll end up with dozens and dozens of unique photos you can use on your social media feeds, website, and all your marketing assets to create a cohesive and fun brand!

Can’t I Just DIY My Dental Marketing?

Of course! There are so many resources out there when it comes to mastering digital marketing for your practice. However, most dental professionals we talk to are beyond busy and unfortunately, their marketing strategy often ends up on the back burner. It’s great to be busy, and it’s tempting to think that marketing doesn’t matter during these busy times — after all, you’re all booked up, right?

However, once those patients are all taken care of, you want to make sure you have more ready to go! That means a continuous marketing strategy, even during your busy times. A lot of dentists prefer to rely on a dental marketing agency to keep things running smoothly so they can focus on what they do best. If you have a team that can help, a dental marketing agency can be a great resource to get everything set up and on track so your team knows exactly what to do so you don’t spend money or time on things that won’t help you reach your goals.

The team here at Dental Soiree will help your dental practice transform and become everything you dreamed it could be. We can help you elevate your brand by showcasing what you do differently and by highlighting your fun personality with branded photoshoots and social strategies that stand out! Contact us to learn more about our services!

These TED Talks Will Inspire Your Dental Marketing

by Dr. Jessica Emery | Oct 8, 2018 | Dental Soiree, Productivity, Social Media

Marketing a dental practice is not easy. It’s not like you’re running a candy shop or an amusement park. Some people are afraid of the dentist, and for those that aren’t, it’s still not the first place they choose to visit. However, we know that in order to be profitable, we have to get people excited about coming to the dentist — and not just any dentist! We have to make our own dental practice seem the most fun, the most comfortable, and the friendliest place they could choose. That’s where good dental marketing comes in.

If you’re feeling stuck or need a little inspiration when it comes to your dental marketing strategy, check out these TED Talks:

The Little Risks You Can Take to Increase Your Luck

In this TED Talk, educator Tina Seelig shares three (easy) ways we can increase our luck in business. She says, “luck is rarely a lightning strike, isolated and dramatic — it’s much more like the wind, blowing constantly. Catching more of it is easy but not obvious.”

Growing your dental practice is all about taking calculated risks and not all risks are created equal. This talk may change the entire way you look at your professional career.

The Happy Secret to Better Work

Are you happy? It’s kind of a loaded question, but Shawn Achor presents his argument in this TED Talk that being truly happy leads us to do better, more productive work. He says, “75% of your job successes are predicted by your optimism levels, your social support, and your ability to see stress as a challenge instead of as a threat.”

So, can positive psychology help you grow your dental practice? According to Shawn, absolutely it can! Added bonus? He’s surprisingly funny for a researcher 😉

Grit: The Power of Passion and Perseverance

This TED Talk by Angela Lee Duckworth is one of the most popular of all time, and it’s not surprising once you sit down and watch it. In her speech, she talks about why IQ isn’t the only thing separating those of us who are successful and those of us who tend to struggle.

Grit is the key factor when it comes to defining who is the most successful. What is grit? It’s passion and perseverance for long-term goals. When it comes to marketing, this is important because some things take a long time and a lot of consistency before you see results. Do you have what it takes to see your goals through even when it takes a long time?

Good dental marketing comes down to sharing thoughts, ideas, and knowledge. Everything you put out into the world should have the goal of connecting with your current and future patients; you want them to see you as someone they can trust and turn to for help. Have these talks inspired you? If you have questions about marketing your practice, please feel free to contact the Dental Soiree team!

Three Apps That Will Help You Grow Your Dental Practice

by Dr. Jessica Emery | Oct 1, 2018 | Dental Soiree, Productivity, Technology

If you’re anything like the team here at Dental Soiree, you spend a good amount of time on your phone! There’s no way around it. These things run our lives… everything from our calendar to our banking account to our travel itinerary is on our smartphones. Being connected is important not just for staying in touch and on top of our busy lives. It’s also a great tool to help you grow your dental practice.

If you leverage the tech that’s already at your fingertips, you can spend less time trying to accomplish #allthethings and more time doing the few things that really are going to make a difference. At the beginning of 2018, there were 3.8 million apps in the Google Play store and 2 million apps in Apple’s app store. Rather than be overwhelmed by all these options, we encourage you to download the three apps we outline below for the ultimate productivity boost.

Evernote

If you can only download one app, you should definitely choose Evernote! If you’re like me, your mind is running a mile a minute and ideas are always flowing. Evernote is the best way to capture your lightning when it strikes. This app keeps all your thoughts in an organized, easily searchable platform.

The best features of Evernote come in the labeling and categorizing aspects. You can easily keep your blog ideas separate from your dinner party planning notes or your ongoing list of hot new places for drinks. Get started with Evernote for free and upgrade to Pro or Premium based on your needs.

Canva

Now that you’ve captured all your ideas with Evernote, it’s time to make them POP! Of course, we’re passionate about attention-grabbing images, and Canva makes it easy to create your own with simple drag-and-drop functionality. You can use your Canva graphics on social media, and even in your freebies, eBooks, or emails. It can be overwhelming at first, but start small and you’ll get the hang of it quickly.

Smart, stylish templates take the guesswork out of creating the perfect post, and with the numerous fonts available, you can choose the perfect look for your brand. You may be using Canva to increase your efficiency, but the true upside is not sacrificing style. All the handy options they provide allows you to remain consistent in content and message. I call that a huge win!

Buffer

Being consistently present on social media and in your potential patient’s feeds is vitally important. It can be time consuming, though. Buffer is a great option to manage all your social media accounts from one site. See who is locked on your thread, determine what type of posts get your target audience excited, and watch your followers grow.

When you want to show up online as an ever-present social media guru, Buffer is the app you need. You can schedule content so you’re showing up even when you’re spending time with your family or at the gym. Does your most recent blog post need some attention? Post it to all your accounts at once in Buffer!

At the end of the day, working to grow your dental practice and make sure it’s successful should be your number one goal. These apps help streamline and improve your efficiency so you can grow your dental practice without sacrificing your sanity.