Dental Soiree

Behind the Scenes on a Dental Soiree Photoshoot

by Dr. Jessica Emery | Jan 7, 2020 | Branding, Dental Soiree, Marketing, Photography

One of our absolute FAVORITE things to do here at dental soiree are our branded photoshoots! We love getting to know dentists and their teams, and we especially love it when we get to travel to their practice to take all kinds of photo and video content of their dental home!

Dr. Emery is also a fan of doing photoshoots for herself every year or so. It gives her TONS of fresh content to use all over her social media channels, websites, marketing materials, ads, etc. We thought it would be super fun to take you behind the scenes of her latest one so you can see what the process is like!

Here are some awesome videos we got of Dr. Emery’s 2019 photoshoot!

Dental Soiree Photoshoots: A Behind the Scenes Look

In this video, Dr. Emery models the most eye-catching outfit of the day! This one is ALL about smiles, which is kind of what she’s come to be known for.

For this look, Dr. Emery changes into a cozy pink sweater for some photos with fun, heart-shaped balloons!

In this video, you get to see Dr. Emery’s husband and her adorable kids join the fun while Dr. Emery gets some photos on the steps of the lakeside mansion.

You can see the rest of the videos from this amazingly fun shoot over on our YouTube channel. If 2020 is the year you want to step up your content, we are here to help! We have several openings for branded photoshoots in the first quarter of the year, and we also have our Dental Branded Bootcamp launching soon! It’s a great way to learn how to market your practice so you can make more and work less!

Do This Quick End-of-Year Dental Marketing Assessment!

by Dr. Jessica Emery | Dec 22, 2019 | Branding, Dental Soiree, Marketing, Social Media

The new year is right around the corner… can you believe it?? Before 2019 comes to an end, I would love for you to participate in this quick end-of-year dental marketing assessment with me! I put this together to help you reflect on your year. It brings back all kinds of Seventeen magazine nostalgia for me, and I hope it does for you, too!

After taking this assessment, I hope that you will think about your dental marketing goals for 2020. After examining what worked, what didn’t work, and what got pushed to the backburner, you will be able to see where you might need to invest more time and resources moving forward.

Ready to dive in?

End-of-Year Dental Marketing Assessment

This year, I posted consistently on social media for my practice.
1. Yes, I posted at least three times a week! (3 points)
2. I posted occasionally but I probably need to do more. (2 points)
3. I really didn’t post that much. (1 point)
This year, I focused on my SEO by upgrading my site and blogging regularly.
1. Yes, I am all about that SEO life! (3 points)
2. It was important to me, but it didn’t happen as regularly as I hoped. (2 points)
3. I meant to do it, but I didn’t 😬 (1 point)
I did a great job of showing up online by sharing photos of myself and doing video content, e.g. live streams, Instagram Stories, and/or YouTube content.
1. I’ve basically got a star on the Hollywood Walk of Fame now! (3 points)
2. I did a little of that (and overcame my fear of showing my face online). (2 points)
3. I know I need to do this but this year, it just didn’t happen. (1 point)
I sent out emails to my patients that were more than just appointment reminders.
1. Yep, I did that 🤗 (3 points)
2. I sent out one or two emails. (2 points)
3. I did not do any kind of email marketing whatsoever. (1 point)
When it comes to prioritizing dental marketing for my practice, I rate myself a/an ____ on a scale of 1-10…
1. 8-10 (3 points)
2. 4-7 (2 points)
3. 1-4 (1 point)

Okay, let’s see how you did!

12-15 Points

You’re a dental marketing rockstar, and you know what you need to be doing to stand out online! Keep doing what you’re doing, but always be thinking of new ways to innovate. It’s easy to let things slip, especially when we get busy. Always think about how to incorporate new trends, technology, and hashtags into your content. Use new, competitive keywords when blogging and make sure your website is always up to date, fast, and gorgeous.

If you want to invest in your practice, we would suggest the Dental Branding Bootcamp! This isn’t a 101 course, it’s for people who want to level up their dental branding using tools like paid advertising, great storytelling, and in-practice productivity hacks!

9-12 Points

For the most part, you know what you need to do to market your practice, but obstacles are standing in your way. In the new year, let’s work on eliminating those obstacles! If you are low on time, consider investing in done-for-you social media bundles. You can have content to post every day without having to come up with the captions, hashtags and photos all by yourself.

You also might want to consider outsourcing your blog writing and website upgrades to a contractor or agency. We always think we have time for these things, but dentistry is no joke and often, we don’t even have enough time for the things we actually enjoy doing!

5-8 Points

It’s totally okay to be a little lost when it comes to dental marketing. Whether you just need to brush up on dental marketing basics or you just need to find the right tools to get you started, we’re here to help! You can pick our brains anytime over on our social media feeds.

We also have openings for branded photoshoots in the first quarter of 2020! This is a great way to get tons of amazing photography of you, your practice, your team, and more. You’ll always have something to post, and we’ll give you lots of pointers for using the content all over… not just on social media.

Do you have questions about dental marketing? We’re here to help! Contact us anytime or find us on social media @dentalsoiree!

Why We’re Doing a Dental Branding Bootcamp

by Dr. Jessica Emery | Dec 4, 2019 | Branding, Dental Soiree, Marketing

If you’re following us on social media or signed up to receive our emails, you know that last week, we opened up pre-registration for our new Dental Branding Bootcamp, which is launching in January 2020! We are SO excited to share this incredible bootcamp with the world.

As you probably know, we’ve done mini online courses before, and of course, we’ve done some in-person workshops here in Chicago, but we’ve never done a bootcamp! It’s been on Dr. Emery’s bucket list for YEARS and we are so so so excited that we’re finally going to be launching it in just a few short weeks (as of the time we’re writing this post).

So, why did we want to do this? A few big reasons, actually…

Why Create a Dental Branding Bootcamp?

Reason #1 – Dentists Need All The Materials In One Place

This is the thing we’re most excited about when it comes to the Dental Branded Bootcamp. It’s literally everything you need to run a successful practice. It goes way beyond social media marketing (although that stuff is in there because it’s soooo important). Dr. Emery discusses her tips for having successful and productive team meetings, how to outsource tasks to team members and get great results, how to run a profitable FFS practice, and SO much more.

You don’t want to have to buy a bunch of individual courses or go looking for these materials on the internet, filtering through other people’s blog posts to find the little nuggets of wisdom. We wanted it to be a one stop shop for busy dentists who just want to know what they need to do to attract more patients to their practice.

Reason #2 – Dentists Need To Dive Even Deeper

Like we mentioned above, social media marketing is awesome, but with algorithms changing all the time, it’s becoming clear that we can’t just rely on these free sites to market our dental services. We need to also understand email marketing, blogging, storytelling, video marketing and all of the other avenues of branding that are going to help you meet your goals.

We’ve created social media courses in the past, and we think they’re still super valuable, especially if you struggle with what to post and how to use the apps, but we knew we wanted to dive way deeper. That’s why we created this super intensive, super value-packed branding bootcamp.

Reason #3 – Dentists Need Advice From One Of Their Own

Of course, we’re not the first to create a branding bootcamp. We know that you have options when it comes to learning these things, but here’s the deal: dentists need advice from someone who really gets it. Dentistry is unlike any other industry out there. It is SO important that you learn branding from someone who really knows the ins and outs (and the MANY unique challenges) of running a dental practice.

If you’re going to spend money on this information, you might as well spend it on a bootcamp that was made specifically for dentists, by a dentist. You don’t want to have to do the additional mental work of taking the generic branding advice you get in another bootcamp and trying to make it work for dentistry. We knew there was a need for continuing education on dental branding specifically.

As we continue to run our practices, we’re facing new challenges all the time. It’s important to stay abreast of all of the new technology, techniques, and updates as it relates to dental branding. You can work fewer hours while making more money, you just have to know how to brand and market your practice, and how to create an AMAZING experience for your patients as well as your team.

If this sounds like something you need, we’d love to see you inside the bootcamp! It doesn’t officially launch until January, but you can pre-register anytime by clicking here!

Meet Our Most Popular Dental Marketing Package!

by Dr. Jessica Emery | Feb 21, 2019 | Branding, Dental Soiree, Social Media

At Dental Soiree, we are ALL about getting amazing results for hard-working dentists. We are owned and run by a cosmetic dentist, Dr. Jessica Emery, so we know first-hand how challenging it can be to stand out from the crowd on social media. Dentists are absolutely necessary, but they’re often not the most exciting accounts to follow online. That doesn’t have to be the case! We love creating gorgeous imagery and engaging content for dentists, and our dental marketing packages get great results for our clients!

Our most popular dental marketing package is our Socialite package. This is our full-service creative branding package and it includes a full day photoshoot in Chicago where we create branded photography for your practice! We do your hair and makeup, gather customized props and help you develop a social media strategy. We’ve also traveled to other cities to do photoshoots in some of our clients’ hometowns! It’s so fun to give people the full soiree treatment and deliver several months’ worth of content that they’re able to use to instantly transform their online presence.

So What Do Our Clients Think?

We could talk all day about how much value is included in our Socialite package, but we thought we’d let our happy clients do the talking for us 😊

These are direct quotes from some of the amazing dentists we’ve been lucky to serve in the past few years:

Working with them is one of the best decisions I have made.

“As a busy entrepreneur running a dental office, we have long looked to share who we are as an office to potential clients via social media. Despite the number of dental marketing agencies out there, we haven’t found any that catered to our individuality. Then we found Dr. Emery, the founder of Dental Soireé. They have surpassed our expectations! Their visit to your office and understanding of your office’s vision is so amazing… they really want you to succeed. The whole team is very responsive and you are in constant communication with everyone. They are a pure pleasure to work with – like having an extended family for your practice.”

I would recommend them to everyone!

“Dental Soiree is a group of professional, fun, and innovative people! They really know what they are doing. They helped our business with many tricks of the trade in the social media world. And as we were having a new website created, they helped us with videography and photos that were outstanding!”

Dental Soiree is ahead of its time.

“BEST team ever!!! Unlike every other dental marketing firm out there, Dr. Emery and her team assure all their services are completely customized. They took their time to get to know our practice and we identified specific goals for our marketing plans. I traveled to Chicago for a full day of content creation, with an amazing photographer and videographer. The session also included a professional Stylist and a hair/makeup artist. WHAT A FUN FUN DAY!!! The team took care of every single detail of the day! The team exceeded all my expectations!! Their energy and creative vision inspired me to bring unique advertising ideas back to our team. I feel blessed and truly honored to be part of Dental Soiree’s journey. The experience was unforgettable!!!!”

Let’s Talk About YOUR Dental Marketing Goals!

Want to experience the Socialite dental marketing package for yourself? We’d love to chat about it and create a custom experience for you! You can contact us here and we can have a no-pressure conversation about the investment and timeline for this package.

Happy Holidays from the Dental Soiree Team!

by Dr. Jessica Emery | Dec 24, 2018 | Dental Soiree

Another year is in the books – we made it! We hope the year brought you so much happiness and growth, and that you’re walking away from 2018 with lots of perspective! The Dental Soiree team had a blast this year creating fun, engaging content for our clients and we hope you had a good time watching us do it! We’re so lucky to be able to play all day! What a fun job!

Looking Back on 2018

As you look back on the past year, we hope you had lots of successes and bright moments as you worked hard to grow your practice. It can sometimes feel like a slow process, but it’s the little wins and nuggets of knowledge that you pick up that lead to a big win later on!

Did you set goals for yourself at the beginning of the year? Take some time after the holidays to sit and reflect on those goals. Rather than simply checking to see whether you met the goals you set, consider the experiences and lessons you learned as you worked toward your goals. These will service you for a long time… as long as you take some time to reflect and honor them.

Now Start Looking Ahead

Similarly, after you spend some time thinking about what you wanted to accomplish for 2018, you’ll want to think of some marketing goals for your practice for 2019. Make sure they’re attainable, yet motivating. Additionally, make sure they’re specific so you can easily tell if you’ve met your goal at the end of next year. For example, you might want to increase your new patients by 15% in 2019. This is easy to measure and you can get really creative coming up with lots of new ways to reach your goal.

While we feel goal-setting is super important, we feel rest is even more important. The end of the year is usually a slower time for those of us in the dental industry, which means we can finally take a breath and maybe even a few days off. Don’t feel guilty about doing it – these kind things we do for ourselves are both necessary and critical to our success!

From our team to yours, we hope you have a safe and happy holiday season and that you take some time to reflect on the past and dream about the future. The Dental Soiree team will be here if you need some guidance on setting goals for the new year. We would love to help! You can reach us anytime by filling out this short form.

How a Dental Marketing Agency Can Change Everything

by Dr. Jessica Emery | Dec 3, 2018 | Branding, Dental Soiree

When it comes to hiring an agency to help with your digital marketing, you have a few choices. You can hire a local marketing agency, a digital marketing agency, or a dental marketing agency. What is a dental marketing agency? At Dental Soiree, we’re proud to call ourselves dental marketers and we using our first-hand knowledge of the dental industry to come up with creative content for your social media feeds!

A talented dental marketing agency can do wonders for your practice. They know exactly what it takes to stand out from the crowd and make patients (and future potential patients) eager to come through your doors — not always an easy thing to do considering how most people feel about visiting the dentist!

What Does a Dental Marketing Agency Do?

Dental marketing agencies offer a range of services, but for the most part, they will help you create and execute an online marketing strategy. They may help with content creation (to varying extents) and they may also handle posting content and engaging with followers. Some dental marketing agencies work more on strategy and provide you with a marketing plan and content calendar so you can execute it on your own.

We love creating content, especially creative branded photoshoots! We will storyboard, source props and locations, and tailor the photo session for your brand. You’ll end up with dozens and dozens of unique photos you can use on your social media feeds, website, and all your marketing assets to create a cohesive and fun brand!

Can’t I Just DIY My Dental Marketing?

Of course! There are so many resources out there when it comes to mastering digital marketing for your practice. However, most dental professionals we talk to are beyond busy and unfortunately, their marketing strategy often ends up on the back burner. It’s great to be busy, and it’s tempting to think that marketing doesn’t matter during these busy times — after all, you’re all booked up, right?

However, once those patients are all taken care of, you want to make sure you have more ready to go! That means a continuous marketing strategy, even during your busy times. A lot of dentists prefer to rely on a dental marketing agency to keep things running smoothly so they can focus on what they do best. If you have a team that can help, a dental marketing agency can be a great resource to get everything set up and on track so your team knows exactly what to do so you don’t spend money or time on things that won’t help you reach your goals.

The team here at Dental Soiree will help your dental practice transform and become everything you dreamed it could be. We can help you elevate your brand by showcasing what you do differently and by highlighting your fun personality with branded photoshoots and social strategies that stand out! Contact us to learn more about our services!